42-year-old Song Xiaofeng celebrates over 100 million live broadcasts. Why is Zhao Benshan angry with him?

Zhao Benshan, the sketch king, rarely appears in public view now, but his disciples continue Zhao Jiaban culture in their own way. Zhao Benshan's apprentice, Song Xiaofeng, broadcast live at 100 million yuan in the evening (briefly explained here, 100 million yuan is the calculation method of the live broadcast platform, which is about RMB 65.438+million). To celebrate, Song Xiaofeng specially held a celebration in the live broadcast room. Of course, you have to contact your brothers and sisters, and you must share the money you earn with everyone. Of course, you also include your mentor Zhao Benshan. "The master led the door to practice personally." As soon as Zhao Benshan was connected, the atmosphere became tense. Zhao Benshan said to his disciple Song Xiaofeng, "You are a little ignorant if you only earn money at home. These people come to me."

After the lecture, Song Xiaofeng will visit his teacher and tell Master about his achievements in the live broadcast. Zhao Benshan cherished feathers and asked, "What happened to the live broadcast of the celebration of over 100 million yuan?" Song Xiaofeng explained: "It was the fans who asked me to hold this ceremony, not myself." . But it was still approved by Zhao Benshan: "If you break 100 million, someone will break the money."

The difference between live broadcast and TV shopping is not unreasonable. From 2065438 to 2009, many networks created the myth of live broadcast with goods, and many entertainment stars also entered the live broadcast room to "buy while buying". In the face of planting grass and pulling weeds, "buy it and take it home" has become a lot of reasons that cannot be refused. Every platform with live broadcast will not miss this business opportunity, not only with support but also with the participation of star artists in the circle. According to CNNIC's report, by the end of June 20 19, the number of online shopping users in China had reached 639 million. The number of webcast users reached 433 million, accounting for 50.7% of the total number of netizens.

Live broadcast with goods has both advantages and disadvantages. Why do many people like to place orders in the live broadcast room when online celebrities frequently overturn their goods? What's the difference between this consumption pattern and TV shopping in earlier years? It has always been controversial whether stars bring goods or network celebrities bring goods. Many people like to spend money in the live broadcast room because they have a good sense of participation. Everyone can see what the real thing looks like and voluntarily order "Seeing is believing".

There are also many people who are die-hard fans of online celebrities and stars. They trust every artist and star, believe in the recommendation of their idols, and trust them to choose shopping. In the live broadcast room, everyone felt the atmosphere of live broadcast. Wearing headphones seems to be immersive, and it is easy to follow the trend of shopping. Live broadcast with goods has formed a universal consumption pattern, lowering the threshold. Some people indulge themselves, and some people control the quality of products more and more strictly for the long-term benefit, and the chance of rollover is very small.

Internet celebrities are a bowl of youth rice. According to the Talent Development Report of Short Video/Live Broadcasting Industry in 20 19 released by Zhaopin, in the third quarter of 20 19, the average salary of live broadcasting was 9,423 yuan/month, which many front-line workers could not get even if they worked overtime. Staying indoors makes many people's lives more convenient, and consumers have their own choices and comparisons. Live broadcast with goods or simple live broadcast has a special attraction.

Compared with the carrier of "people, goods and fields", "goods" was the first in the past, and now "people" is more prominent. Under the offensive of national live broadcast, the network celebrity economy has shown appalling vitality, sitting in front of the computer on time, singing, dancing and playing games, pretending that many people get rich overnight. It is also frequently reported on the Internet that Xiong Haizi squandered his parents' savings to reward the anchor, and some people borrowed money.

Xiao Wang, an accountant, earns 3000 yuan a month and rewards his favorite anchor every day. In the virtual network world, he is like a "king". At the highest time, reward an anchor with 500 thousand. Every weekend, without telling his wife, he took the anchor to a five-star hotel and ate a luxurious meal. Then where did he get the money? Embezzlement of public funds was finally punished.

Under the background of innovation and inheritance, news about the next generation can be found everywhere. Many people are immersed in sensory entertainment and unconsciously lose the ability to think independently. It's like being addicted. In order to get a thank you from the anchor and be different in the virtual world, I keep throwing money into it. Internet celebrity Jr and artists have "sucked money" countless times, and the hard-earned money is gone with a wave of their hands. Is it really worth it?

In this era when traffic is king and click is money, it seems that everything can be broadcast live. Someone is doing a good deed to send money to villagers in poor mountainous areas, but after the live broadcast, they get the money back. At the same time, they not only won the hearts of spectators, but also got gifts and platforms. There are also children after 00, wearing all kinds of clothes, interacting in the live broadcast room, saying things that should not be said at that age in order to get rewards and clicks.

In order to turn themselves into online celebrities, everyone has tried every means. Some people eat Chili live, some people challenge PK, some people drink white wine for a second ... and so on. The classic culture has been shelved, and everyone can only be satisfied with the live broadcast of beautiful women, which is worrying in the long run. No matter you are an artist or a public figure, you should think twice before doing anything. The platform is for everyone's entertainment, and it must not be biased towards the next generation's three views.

Now the stars have joined the live broadcast, which is really icing on the cake for all platforms. Stars joined the live broadcast army like all sentient beings. In the past, swallows flew into the homes of ordinary people. In this fiery life, everyone can find his place. Full of curiosity, I saw the grounded side of the star, but the star will uphold the responsibility to the audience and fans and pass on some positive things. At first, I thought that online celebrities and anchors were the bottom of the entertainment food chain. Now I think there is only a career gap between online celebrities and stars.

Conclusion Goddess Ada brought thousands of goods. Aaron Kwok was emptied of shampoo in a live broadcast room of Celebrity on the Internet, and Li Xiang, a rich woman, changed from a host to an anchor, which not only updated her family daily life, but also promoted her own products. Although Song Xiaofeng's reputation is not high, the live broadcast room has exceeded RMB100000, which is also a good income. After all, many people's income is not enough for live broadcast.

Many people are influenced by the control of star pay, but sideline and live broadcast are another job, and stars themselves have popularity and popularity. The ability to carry goods is also very strong. A live broadcast is as high as millions and tens of millions, which is the income that many people can't reach in a year's drama. But we also overlooked a very intuitive question, whether our next generation will be affected.

Many people wanted to be teachers, scientists, inventors and other people who built the country when they were young, but now children are shouting: "I want to be an online celebrity, double-click comment 666." Has it aroused everyone's deep thought? Young people are strong and the country is strong. The bigger the cake that promotes consumption, the higher the quality of the economy will be, but don't ignore the next generation. Behind Zhao Benshan's nine words is a teacher's teaching, which is also a very realistic problem.