Is there really no future for new media operation?

"Internet plus media" = explosive amount of information+new mode of keeping pace with the times and updating iteration, that is, new media that has been widely spread now. With the continuous development and improvement of Internet technology, the information dissemination mode has undergone tremendous changes, and mass media has entered a new media era. The company is currently recruiting some all-media operators, and all those who are interested in all-media operations are welcome to try. Those who meet the requirements can submit resumes (can be cultivated! ! ! ) See the delivery method below. For more job information, please pay attention to our official WeChat account. Welcome to contact us. (1, sign a formal contract, five insurances and one gold; 2. Require a college degree or above; 3. The project manager is inexperienced; 4. There are a lot of resumes delivered every day. Welcome to contact us! ! What is the prospect of new media operation now? 1. The gap of new media talents in the market is still huge. In traditional industries, the core problem facing many enterprises now is the transformation of the Internet. Transformation is risky and there is the possibility of failure, but if you don't transform, you will die. Online conversion through new media is undoubtedly a low-cost and quick-acting way. In the Internet industry, more and more entrepreneurs have penetrated into various fields. The amount of O2O traffic in the fields of finance and education is related to the life and death of Internet companies. According to statistics, the current talent gap of new media operation in enterprises has reached 2000w, and it is still on the rise. More and more individuals or groups are also trying to establish their own brand position through new media channels. However, new media operation is an easy-to-use and difficult-to-master position, and excellent operators can't make achievements quickly. This has led to the status quo of the industry-new media editors with a monthly salary of 6k abound, and professional new media operators are hard to find. In China, there are at least 10000 A-share listed companies, plus Hong Kong stocks, US stocks, local leaders in first-and second-tier cities, and startups that have integrated ABC round. They are able and willing to recruit new media executives with an annual salary of 500,000-1 10,000. Therefore, the new media industry is facing not only a huge shortage of grassroots talents, but also a structural shortage of talents. And this shortage means opportunity. 2. The core skills of new media operation will not be outdated. In the final analysis, the operation of new media is directly facing users. Your deep thinking and interesting soul will be presented to users through every word, every punctuation and every picture. And users vote for you with practical actions. In essence, there is no difference between making an official WeChat account and making a product. To do a good job in new media operation, you need to know at least how to gain insight into the demand, do a good job in positioning, producing content, and launching channels, and optimize according to data feedback. Today, you may also know how to help enterprises achieve user growth and income growth by planning activities, organizing communities and other operational means. These means are applicable to all walks of life and cannot be replaced by machines in the foreseeable future. Moreover, these general abilities you master will give you more freedom of choice in your future career development: horizontal development-you can transform into operation, marketing, or even vertical development as a product manager-you can become a new media manager, director, chief operating officer, CEO or even go it alone-you can build your own brand, and many large-scale advertisements can earn 200,000 yuan. 3. First of all, you must explain the future opportunities of new media operation. The official WeChat account now has no "traffic bonus". Almost every mainstream field has a head size. At the same time, everyone is already familiar with some "routines" of the new media industry. Therefore, the quality of the content is average, and it is difficult to market the gameplay of the official WeChat account by relying on "fake" originality, cheating and other "clever" methods. The new media operation, which has insight into users' needs, makes content attentively and can convey its own values, still has strong communication ability. Matching, professional new media operators who know users, growth, strategy, brand and marketing are far from enough. Professional new media operation can promote products at low cost and build users' brand awareness through the combination of content, activities, community and other operational means. It is no exaggeration to say that talents with such conditions are one in a hundred.