Job Recruitment Website - Zhaopincom - What is the difference between an advertising company and an advertising media company?

What is the difference between an advertising company and an advertising media company?

1. Pay attention to different points

Advertising companies pay attention to design and production, while media companies pay attention to agency and release. The projects operated are basically the same. Generally, advertising companies have the right to publish agents, and some of them are only engaged in advertising production, but media companies generally have less advertising production.

2. Different ways of making profits

Media companies need the advertising department to make profits, but they don't just aim at making profits. Sometimes we feel that they aim to provide healthy and meaningful spiritual food for the public. Advertising companies aim at making profits by advertising, and pay more attention to whether they can sell their advertising carriers to enterprises.

3. Different businesses

Media companies are mainly engaged in media agency business. Generally, such companies also include design and production, except that they also do some media launch plans and enterprise planning for customers.

Advertising companies have a wider business scope than media companies. They can be said to be an auxiliary role. They mainly assist enterprises or units in market analysis, marketing promotion and strategic creativity. Generally, they don't do media distribution!

Extended information:

Experience in starting an advertising company or a media company

1. First of all, there must be capital investment. Of course, this is essential. Only with capital investment can we lease office space, office equipment and facilities. Computers, desks, printers and telephones are essential.

2. Advertisers are mainly advertising producers. Creative people and so on.

3. Contact the advertising production unit. At first, some print advertisements can be outsourced and printed by outside printers and printing companies. Later, if there are many orders, you can add your own printing equipment and personnel.

Baidu Encyclopedia-advertising company

Baidu Encyclopedia-Wanda Film and Television Media Co., Ltd.