How to write a year-end summary for new employees

It has been more than two months since I joined XXX company. Through this period of time, I have gained an in-depth understanding and communication with various departments and branches, and gained a deeper understanding of our company’s development and entrepreneurial history, corporate culture, management structure, systems, Basically have a certain understanding of the operating model, etc. The most important thing is to read the company's previous large-scale promotional activity plans and store management materials, conduct research on competitors in the current regional market, and personally participate in the planning, supervision and management of a series of promotional activities. Implementation, basically understand the environment, advantages and disadvantages of our company's current market competition. I would like to summarize my work since joining the company, and at the same time put forward my personal opinions and suggestions on my work: 1. Work review 1. Continue to read the company’s various documents and operating procedures, and understand the company’s corporate culture, organizational structure, rules and regulations, Learn and understand operations management, etc.; and have an in-depth understanding of the scope of work, operating procedures, etc. of the job. 2. Integrated into the department team in a short period of time, and successfully participated in the planning, supervision and execution of various promotional activities of the department, such as: Skyworth trade-in for old; Jiajiale tribute to teachers and Mid-Autumn Festival activities; Hesi Activities to celebrate the National Day; Xintang store’s new decoration and launch; Gome’s reopening response activities, etc. 3. During the execution of the event, go deep into each branch to understand the process and effects of the event, conduct investigations and analysis of regional competitors, and provide timely feedback on the competitors' promotional strategies during the same period; and participate in the marketing department, purchasing department, and branches headed by Mr. Tang The person in charge will respond to the meeting and make personal suggestions. 4. Organize various data, pictures, highlights and shortcomings in the implementation of promotional activities in each branch during the National Day, and conduct a comprehensive review of the celebration and National Day activities from preparation to execution to follow-up and other matters , concrete and visual summary, which is recognized by relevant leaders and colleagues. 5. In the production of subtitle advertisements during promotional activities, I suggest the use of three-dimensional animation effects to vividly reflect our company’s promotional content and advantages, giving the audience and consumers a new cognitive perspective on Jiajiale; In the design of various promotional materials, I also gave a lot of innovations and suggestions to make the pictures more beautiful, vivid and eye-catching, and better convey our company's corporate image and activity content. 6. By reviewing the company's previous advertising production costs, and conducting market research and evidence collection on the current advertising production, we re-formulated the production prices for advertising and promotional materials, which greatly controlled the cost of publicity and production, and to a certain extent provided benefits to the company. Save money. 7. Make relevant suggestions on creating atmosphere inside and outside the store and shaping the image of shopping guides. For example: Adjust the layout of Rixinxin’s off-site stage to make it more eye-catching and attract people; it is recommended that five old image boards in the Xintang store be refurbished to improve the store environment and better communicate the restructuring of the Xintang store The positioning of "new image, new positioning, wholehearted service" after renovation. 8. Organize the themes of our company's original corporate feature films (about 10 minutes) and 30-second image advertising videos, and revise and adjust them based on our company's current advertising requirements, so as to convey our company's business philosophy and employees' spiritual outlook as much as possible, and strengthen Our company developed a new proposal based on our high-quality service and worry-free process, and reduced the production cost at the original price. 9. In order to further promote our company's corporate image and various promotional policies better, more effectively and at a lower cost, enhance our company's visibility and product sales, and optimize market competitiveness, through investigation and analysis of various publicity and promotion channels in the regional market, Under the guidance of Mr. Tang, he wrote the "Bus Media Placement Proposal" and actively coordinated with bus companies to reduce placement costs. 10. Actively and conscientiously participated in the training courses organized by the company such as "Professional Manager" taught by Yu Shiwei and "Face-to-face Consultative Sales" taught by Teacher Zhou Rong. I also learned a lot of management and sales knowledge, and realized a lot of truths. I also understood that a large part of the competitiveness of an enterprise comes from the competition of knowledge and teamwork. 2. Analysis of the company's current market environment (1) Analysis of the regional peripheral environment: The peripheral home appliance chain giants are approaching step by step and are constantly encroaching on the secondary and tertiary markets.

Regarding the current publicity of our company, I suggest the following: a. Television advertising. The advertising words should be refined as much as possible, based on the principles of being sensational, concise, clear and smooth. The subtitle advertisements appear in the form of three-dimensional animation, with rich colors and strong visual impact, trying to be different from the competitors' blunt propaganda techniques, forming a unique style of Jiajiale The publicity method vividly and vividly conveys our company's image and promotional content, attracting consumers' attention and enthusiasm. b. Print advertising. In the design and selection of promotional materials such as stage background paintings, car body advertisements, newspapers, posters, DM leaflets, banners, etc., we should add new elements and creativity to make the pictures more beautiful and eye-catching; and DM leaflets On this basis, we design relevant selling points such as newspapers, cash coupons, etc. to make consumption valuable. This not only better visualizes the content of our company's activities, but also beautifies our company's image and enhances the company's visibility. c. Image films and feature films. Speed ??up the shooting and production of our company's corporate feature films and 30-second image films, and place our company's image advertisements on various TV stations in the region as soon as possible to promote our company's business philosophy and quality services, and strengthen our company's public awareness and To improve service image and reputation, get ahead of major home appliance stores, build momentum in advance, and establish customer loyalty with service concepts in advance. Play our company's corporate feature films in stores and other public places, allowing consumers to have a close understanding of Jiajiale's entrepreneurial history, company strength, corporate culture, operating model, manufacturer resources and other information, and then pay attention to Jiajiale, a local enterprise. growth and development. d. Bus advertising. In view of the many advantages of bus media advertising, such as strong targeting, strong mobility, great visual impact, high arrival rate, wide coverage, intuitiveness and high credibility, it is recommended to carry out bus media advertising to make it better, more effective and more cost-effective. Cost-effectively promote our company's corporate image and various promotional policies, enhance our company's visibility and product sales, and optimize market competitiveness. 2. Promotion: a. Promotion strategy. Because the promotion strategies of the home appliance industry are basically limited sales and rush to buy; limited-time purchases to create climax; gifts to contain and double sales; pre-advertising to build momentum in advance; singing and dancing interaction to stimulate climax, etc., and consumers are familiar with these methods. Being deaf doesn't produce much attraction. On this premise, we might as well try to carry out creative ideas to enhance the holiday atmosphere; cultural marketing to convey brand connotation; interactive marketing to enhance brand affinity; differentiated promotions to stimulate sales potential, etc. in an alternative or relatively fresh way. Win consumers' attention. b. Creation of atmosphere inside and outside the store. To engage in promotions, we must first gather popularity before we can have business opportunities. First of all, we must create an off-site atmosphere based on the scale of the event such as arches, balloons, stages, colorful flags, gift piles, and special offers, so as to use the most eye-catching location and the most eye-catching products. Layout to attract passers-by to linger. The atmosphere in the store should be reflected by the reasonable display of advantageous products such as special price machines, hot-selling machines and gifts to attract their attention, and then impress consumers with value-added and value-added methods; the interior decoration should also be based on seasons or Adjustments have been made for different holidays, so that customers will feel festive as soon as they enter the store, which will quickly stimulate their holiday consumption desire and promote consumption; the image of store personnel also needs to be improved, and training on etiquette and shopping guide skills can be strengthened to improve the overall quality. . c. Strengthen execution. The implementation of the plan by each branch is not adequate. It is necessary to strengthen the understanding of the headquarters' promotional plan and the skills of each branch's own promotional strategies. If the best plan is not implemented in place, the intensity of the promotion will be greatly reduced and the effect will be difficult to achieve. d. Different industry alliances. According to different festivals, you can alliance with industry partners such as telecommunications, automobiles, home furnishings, newspapers, and television stations in the region to carry out integrated promotions, and use the inherent customer groups accumulated in each industry and other resources such as publicity, venues, and corporate images to carry out a series of interactive promotional activities. Benefit consumers and attract public attention.

3. Human resources: Strengthen the improvement of the skills of marketing staff in the marketing management department. It is necessary to recruit a marketing staff to be stationed in Xintang to keep abreast of industry trends and cooperate with the development of Xintang store promotional activities; the level of graphic design also needs to be improved. With permission, we can also recruit a professional designer to reorganize our company's graphic advertisements and formulate a design style that Jiajiale can meet its own needs. (2) In terms of services, in today's market competition in the home appliance industry, product types, quality, and prices are similar, and transparency is becoming greater and greater. It is also difficult to reflect price advantages, scale advantages, and product structure advantages. Service is the plasticity in future competition. A strong sword, the quality of service ultimately determines consumers' purchasing motivations. High-quality service and flexible sales skills can, to a certain extent, make up for the lack of goods. And high-quality service can not only be reflected by one employee, a branch, or an after-sales outlet, but by the company's continuous improvement of the quality of all employees, continuous implantation of service concepts, and high-quality pre-sales, sales, and after-sales services. , improve the overall quality of the enterprise, and build the competitiveness and reputation of the team. Product structure, financial management, personnel management, after-sales service and other aspects are reserved for the time being due to my relatively shallow involvement. The above humble opinions are my reflections on my work. Due to different positions and angles, there will inevitably be some discrepancies. Please give me your leadership's comments and guidance.