Property market decompression, financing relaxation, real estate bull market started, real estate technology ushered in a bright moment?

Because of the sudden epidemic in COVID-19, the construction and offline sales chains of major housing enterprises have pressed the pause button.

With the freezing of property market transactions in various places, the financial pressure on housing enterprises is increasing day by day. In order to relieve the pressure on the property market, China has recently introduced corresponding measures. It is reported that 20 provinces and cities across the country have issued policies or suggestions specifically aimed at stabilizing the property market, and some cities have made it clear that land payments can be postponed or paid in installments. At the same time, major banks have also announced the policy of applying for deferred repayment.

Under the epidemic, the financial environment began to loosen, and housing enterprises once again ushered in a wave of financing when they resumed work.

In addition, real estate technology companies have also ushered in their own highlights.

More than 20 cities introduce new policies to decompress the property market

▼

It is understood that on February 12, xi' an and Wuxi fired the first shot of property market decompression, and then more than 20 provinces and cities such as Shanghai, Tianjin, Nanchang, Beijing, Tianjin, Xi' an, Suzhou, Guizhou, Hangzhou, Wuxi, Guangzhou, Foshan, Hefei, Zhumadian, Nanning and Dongguan intensively introduced various policies to stabilize the real estate market. The main measures involved are: relaxing the time limit for paying land transfer fees and taxes, and relaxing the pre-sale conditions. On the whole, it is mainly to alleviate the financial pressure of housing enterprises.

It is particularly worth mentioning that the policy of Zhumadian in Henan Province shows that the policy of stabilizing the property market has begun to develop from saving enterprises to saving the market. The specific performance is to subsidize the purchase of the first home in the central city and county. The subsidy targets and standards are: 200 yuan/m2 for all kinds of talents, college graduates 150 yuan/m2, and migrant workers 100 yuan/m2. The subsidy funds shall be borne by the beneficiary finance, and the subsidy funds in the central city shall be borne by the urban two levels respectively according to the local tax preferential ratio, and so on.

Zhumadian's policy has a strong stimulating tendency and is a representative policy with relatively loose national policies at present. Similar policies objectively explain the attitude of local governments to real estate, which has positive reference significance for other cities in China. It is expected that there will be more actions to relax the property market policy in various places, which will play a positive role in stabilizing the property market.

In order to ensure the epidemic prevention and control, various localities have introduced housing-related policies, and Fuzhou, Nanjing and other places have also given clear policy guidance on the opening of sales offices and the resumption of construction sites.

With the continuous adjustment of supply and demand policies, the confidence of housing enterprises in the market is also constantly strengthening. Take Tupai in Beijing as an example: On February 18, three plots of land, Taihu Town in Tongzhou District, Caiyu Town in Daxing District and jiugong town in Daxing District, seized 8.7 billion yuan, with the highest premium rate of 49.78%, a record high in two years; On February 4th/kloc-0, the total transaction price of three plots in the northwest of Wang Zhen, Haidian District and Dongxiaokou Town of Changping District was196.8 billion yuan, with the highest premium rate of 34.24%. On February 25th, Beijing land market successfully sold the plot located in the northwest of Wang Zhen, Haidian District, with a total price of 7.6 billion yuan. Since the beginning of this year, Beijing's land transfer income has reached 67.273 billion yuan, setting a new historical record.

Housing enterprises in the financing window?

▼

In response to the epidemic, domestic financing channels have also shown obvious signs of loosening recently. In order to cope with the uncertainty caused by the epidemic and repay the debts due, housing enterprises are taking active actions to issue bonds for financing.

On February 20th, Zheng Rong Real Estate, South China City, Contemporary Real Estate, Hesheng Chuangzhan Group and other real estate enterprises announced the issuance of US dollar bonds, with a total financing amount of165438+25 million US dollars (equivalent to RMB 7.9 billion). In addition to the above-mentioned four housing enterprises, Ruian Real Estate plans to redeem two * * * 1 billion USD senior notes and issue new ones; China Lv Jing plans to exchange US$ 400 million bills due this year and issue new bills.

In the past month, four of the seven applications for issuing bonds from real estate enterprises accumulated by Shanghai Stock Exchange and Shenzhen Stock Exchange were accepted in February 1 1 and 12. Recently, the acceptance rate of issuing bonds from real estate enterprises has been significantly accelerated.

The holding amounts of Gemdale, Country Garden and Longguang were 1 1 billion yuan, 8.538 billion yuan and 3 billion yuan respectively, which were accepted by the Shanghai Stock Exchange. At the same time, R&F real estate's 7 billion yuan private enterprise bonds have also been updated to "accepted".

In order to cope with the uncertainty caused by the epidemic and repay the debts due, housing enterprises are taking active actions to issue bonds for financing. In addition, the latest status of the accepted small public bonds of Longhu and Qiao Rong has also been changed to "reply to the opinions of the exchange".

In addition, in order to ensure the financial security of the "war epidemic", the regulatory authorities have also opened up a "green channel" for "anti-epidemic debts". Individual housing enterprises were successfully approved to issue "anti-epidemic bonds".

The most remarkable characteristics of "anti-epidemic debt" are fast approval and low interest rate. A person from the finance department of a real estate enterprise in South China said that bonds issued by real estate enterprises with similar state-owned background or good credit qualifications can be approved within two or three days as long as their uses are related to epidemic prevention and control, and they can obtain lower issuance interest rates than similar products.

This shows that the real estate industry is still favored by financial institutions. From the perspective of investment institutions, the real estate industry is a good investment target with high return on investment, less bad debts and lower risks. From the perspective of the capital market, during the outbreak of the epidemic, the stock market was favorable to the bond market, and funds had a high willingness to flow to the bond market.

Therefore, no matter from the policy environment, the motivation of financial institutions or the market demand, it is a good time for housing enterprises to issue bonds.

Low-key real estate technology companies are rising.

▼

The sudden epidemic has hit the whole real estate industry. Land auction is suspended, projects are suspended, and sales offices are closed. High turnover housing enterprises were forced to press the "pause button".

However, real estate developers are not sitting still, and have launched cloud selling services such as "real estate live broadcast" and "online viewing". China property market transaction apps such as Hengfangtong, R&F Fang Hao, Fang Hao Online Shopping, VR Sales Department and Jinmaofen are already familiar.

In the past half a month, they have done their own tricks and competed with each other, providing a high-density short-term national training for all buyers in China, so that all buyers in China have psychologically accepted that "selling houses online is feasible and effective".

When "selling houses online" is accepted, it means that more and more "real estate technology companies PropTech" will be born on the road of online operation in the future, and the already born real estate technology companies PropTech will usher in their brilliant moment.

For example, the four-dimensional technology behind Evergrande. When people all over the country were still suffering from the epidemic and anxiety, Siwei Technology set up more than 100 "online sales departments" for Evergrande in a very short period of time, helping Evergrande break through and become the most profitable real estate enterprise in this epidemic. In addition, Siwei Technology is also a technology provider of Country Garden Phoenix Cloud, Shanghai Wan Wan, Shimao Fanggoutong, China Resources, Huaxia Happiness, Times China National Online Sales Office and Dexin Zhiyin Cloud.

This is not so much the self-help of housing enterprises as the further deepening of the integration of technology and real estate.

"Looking at the world, China's residential area is the territory where technology does not need to be subverted." This sentence appeared in the preface of the first systematic real estate technology PropTech research report issued by the domestic blank research institute.

Yes, in China, too many Internet giants are deprived of the opportunity to enter the real estate market, so they can only make financial investments and cannot compete in the next competition.

How does technology subvert and reshape real estate? The Blank Institute believes that subversion and remodeling include three levels:

First, take the user experience as the center and give consumers a brand-new experience; Second, the overall improvement of efficiency, including the improvement of design and construction efficiency, transaction efficiency and energy efficiency; Third, the emergence of new brokers, armed with technology, in-depth service to users.

Obviously, after this "epidemic", the Internet of real estate marketing jobs has been subverted and reshaped. Internet-based housing enterprises will also enter the fast lane, and will gradually develop from new residential and commercial real estate fields to financial instruments.

"The power of technology is still greatly underestimated." This is what Dr. Yang Xianling, Dean of Blank Research Institute, said at the press conference of Global Real Estate Technology Report. Let's end this article and look forward to more scientific and technological real estate!