What are the types of advertising?

Ads can be classified according to different attributes.

(1) Classification according to communication media

1. Print advertising

Mainly includes print advertising and print advertising. Printed advertising includes newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogs, organizational introductions, etc. Printed and drawn advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements, calendar advertisements, etc.

2． Electronic advertising

Mainly include radio advertising, television advertising, movie advertising, computer network advertising, electronic display screen advertising, neon advertising, etc.

3. Physical advertising

Mainly includes physical advertising, window advertising, gift advertising, etc.

(2) Location classification based on advertisements

1. Sales site advertising

Refers to advertising placed inside and outside the sales site. It mainly includes window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon-style advertisements, and giant commodity advertisements.

2． Non-sales site advertising

Refers to all forms of advertising that exist outside the sales site.

(3) Classification according to the content of advertisements

1. Commercial advertising

Commercial advertising is the most common form of advertising and is the focus of theoretical research on advertising. Commercial advertising aims to promote products and mainly provides product information to consumers.

2． Cultural advertising

Advertising with the content of disseminating science, culture, education, sports, news and publishing, etc.

3. Social advertising

Refers to advertising that provides social services. For example: social welfare, medical care, social insurance, marriage search, missing person reporting, recruitment, housing exchange, etc.

4． Government announcements

Refer to announcements issued by government departments, which also serve as advertisements. For example: announcement information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

(4) Classification according to the purpose of advertising

1. Product advertising

Introduce the characteristics of the product to consumers and directly promote the product, with the purpose of opening up sales and increasing sales. Market share advertising.

2． Public relations advertising

Refers to advertising that aims to establish a good social image of the organization, increase public confidence in the organization, and establish an outstanding reputation for the organization.

(5) Classification according to the form of advertising:

1. Picture advertising

Mainly includes photography advertising and information advertising. Expressed in realistic and creative forms.

2． Text advertising

refers to the form of advertising content that uses text creativity to express advertising content. Text ads can give people room for image and association.

3. Performance advertising

refers to the form of advertising that uses various performing arts forms to achieve advertising purposes through the artistic rendering of performers.

4． Word-of-mouth advertising

refers to the form of advertising that uses language arts and techniques to influence the public. It is impossible for most forms of advertising not to use persuasive language, focus on promoting a certain aspect or even a certain feature of a company or product, and use exaggeration to render advertising within a specific range.

5. Comprehensive advertising

This is advertising that combines several forms of advertising to make up for the shortcomings of a single art form.

(6) Classification according to advertising stages

1. Advocacy advertising

This kind of advertising is also called original advertising, and its purpose is to open up sales of a new type of product or introduce a new concept to the market. The focus of this type of advertising is to make people aware.

2． Competitive advertising

This kind of advertising is also called comparative advertising, which shows the advantages of one's own products by comparing one's own products with those of others, so that the public can selectively subscribe.

The focus of this type of advertising is to highlight the uniqueness of your products. Many countries have certain restrictions on comparative advertising in their advertising legislation.

3. Reminder advertising

This kind of advertising is also called reminder advertising and memo advertising. It means that after the product sales reaches a certain stage, the product has become a familiar product to the public, and the name of the product is often reminded to the public in order to Promote product sales.

In addition to the above classifications, there are many other classification methods for advertisements. For example, according to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; according to the speed of advertising effect, advertising can be divided into time-sensitive advertising and late-acting advertising; according to the impact of advertising on the public, advertising can be divided into Advertising is divided into impression advertising, explanatory advertising and emotional telling advertising; according to the target audience of advertising, advertising can be divided into: children, youth, women, high-income class, working class advertising; according to the requirements of advertising time , advertising can be divided into opportunity advertising, long-term advertising and short-term advertising, etc.