Interview skills for Internet marketing

Interview skills for Internet marketingInterview skills for Internet marketing

Part 1:Interview skills for Internet marketing

The interview determines your salary Contents

Common sense tips for interviews:

1) You in the eyes of the interviewer

Dangerous goods: Personality, try to be positive and easy-going.

The interview is not about showing off your personality, but about letting the interviewer feel that you are qualified for the job

2) Common interview assessments, methods, and types

Don’t be vague, ask carefully who called you, be polite during the phone interview, and speak clearly

Written test: you will be asked some questions about the job you want to get, if you don’t have 50 Passing will also allow you to pass the written test, but you need to find questions you don't know how to prepare for.

Video interview: Don’t be too exaggerated

If the company adopts a series of interviews. You can communicate with the human resources people and postpone it for one to two weeks. This will not waste the time of the company that has been confirmed, but don't say that there is a company that has not completed the interview.

Group interview: There are interviewers, strategists (for your answers) and main interviewers. Don't say that what he said is what I want to say, and don't be afraid that other people's answers are too good.

Leaderless group: Give you a question type, put you in a group of three, and give you a task to complete. The process is to observe your character. Show your strengths.

Group interviews and leaderless time are longer

Interview structure: The structured interview is to outline on your resume, which means that the company is not recruiting a new position. According to this position Use the quality model to extract questions

Content: Situational interview questions: Give you a situation and ask you how to deal with it, leaving you with a softer heart. The second type is implemented when encountering any problems. The third type is to provide feedback to the leader immediately.

This question reflects the content of your character and the professionalism of the people the company recruits. There is no right or wrong.

Behavioral interview: Look at the interviewer’s habitual thinking and see what impresses you. What large events have you organized? What kind of ones are there?

Don’t write more than 3 job changes on a resume that has been for more than two years.

Stress test: preparation

Preparation before interview

1) Understand yourself - the addition rule

No matter what kind of work resume You have to show your long-term commitment to doing this. If it's a major cross-industry job, you should generally explain why you want to cross-industry.

During working time, I discovered that this is a major trend in the future. If you are interested in this direction, the addition rule is that the part where you have problems becomes the part where you have advantages, which is the part that the interviewer pays more attention to.

2) Create the first impression - dress well, behave politely, and be energetic

Pay attention to dressing to give a professional feeling, not the image of a corporate student. Always dress for your next position but fit in with the team. If everyone else is dressing more casually, don't dress so formally.

3) Understand the situation of the unit ----- company information, position information

Company information - name, business, scale, nature

Development stage, industry influence

Culture, leading products, services, customers, competitors, competitive advantages, disadvantages, management Style, employment strategy.

Just use 123 points and two or three sentences to describe a few points.

Job information - job title, academic requirements

Required work experience

Required skills and knowledge

Change the skills required for the position and knowledge

Example: Describe what this position does

Think about what industry you want to be in and which direction you are more concerned about. One year of work experience, three years work experience, one year of project experience, the salary is different.

4) Item preparation

Part 2: Online sales interview assessment questions

Online sales interview assessment questions

Multiple choice questions

1: One of the main tasks of administrative leadership in the implementation phase of administrative execution is

A. Planning

B. Control

C. Feedback

D. Tracking decisions

2: The most aggressive competitor in the market is

A. Market leader

B. Product followers

C. Market challengers

D. Market fillers

3: The difference between international marketing and domestic marketing is mainly reflected in

A. Evolution of business concepts

B. Differences in corporate structure

C. Differences in business products

D. Changes in marketing environment Changes

4: In international marketing, the promotion method with obvious short-term effect is

A. Advertising promotion

B. Public relations

C. Business promotion

D. Joint promotion

5: ( ) means that there are many companies participating in competition in a certain target market, but the products they provide are There are differences.

A. Monopolistic competition

B. Perfect competition

C. Oligopoly competition

D. Complete monopoly

6: The International Federation of Public Relations was established

A.1948

B.1955

C.1975

D. 1978

7: Negotiation strategies that mainly focus on package deals, playing hard to get, playing hard to get, diverting attention, and making compromises are

A. Cooperation Type Negotiation Strategy

B. Offensive Negotiation Strategy

C. Defensive Negotiation Strategy

D. Mixed Negotiation Strategy

8 : The price conditions for product exports do not include

A. Cost plus freight price

B. Ex-factory price

C. Cost plus price

D. Cost plus freight and insurance price

9: What is the counter-offer based on the difference in moisture contained in each part of the quotation?

A. Single-item counter-offer

B. Group counteroffer

C. Package counteroffer

D. Differential counteroffer

10: With the demographic structure of our country and changes in the economic situation, corporate marketers must pay great attention to the changes in consumption in the three major markets (), children's market and women's market.

A. Daily necessities market

B. Home appliances market

C. "Silver Market"

D. Adult market

11: In Sternberg’s opinion, love at first sight belongs to ().

A. Obsessive love

B. Stupid love

C. Romantic love

D. Empty love

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12: The "90-10" principle explains the negotiation process

A. Strength comparison

B. Pricing principle

C. Timeliness

D. Finality of concession

13: Social psychologist Jones summarized 6 self-performance strategies: display, humility, pleading, intimidation, ingratiation and

A. Demeaning others

B. Extremely quiet

C. Extremely lively

D. Self-promotion

14: It is the purpose of the United States to ensure the maintenance of market order through administrative means and legal means, and to undertake certain social public affairs through budgets, high taxes, and the issuance of public bonds.

A. Roosevelt's New Deal Claims

B. Lincoln’s claims

C. Huntington’s claims

D. Max Weber’s claims

15: Tariffs and The General Agreement on Trade came into effect

A.2001

B.1996

C.1949

D.1948

16: The dominant role in the national budget is

A. Department budget

B. Central budget

C. Local budget

D. Unit budget

Short answer questions

17: What are the principles of customer file management?

18: Briefly describe the principles of administrative decision-making Main features.

19: Explanation of terms: foreign exchange control

20: What issues must companies carefully understand when positioning themselves in the market?

21: Just after the Spring Festival in 2004, the Beijing Miyun Light Show kicked off. Before the Lantern Festival, there were about 3,000 visitors to the lantern show every day, but on the day of the Lantern Festival, the number of visitors exceeded 30,000, making the park very crowded. The Rainbow Bridge in the park is both long and narrow, with the narrowest point only 3-4 meters. Unfortunately, something happened. At 19:45, a serious stampede occurred on the Rainbow Bridge. This vicious accident caused 37 deaths and 15 injuries.

The cause of the accident is not complicated: the sudden increase in the number of tourists watching lanterns during the Lantern Festival caused crowding in the park. A tourist accidentally fell on the Rainbow Bridge, causing a stampede from tourists behind him, causing casualties.

Please use the public relations knowledge you have learned to analyze how to prevent such accidents.

22: What are the steps involved in analyzing the actual image of an organization?

23: Describe the nature and role of international market promotion.

24: After a new county magistrate took office, he found that the public relations department located in the government office was busy all day long with trivial matters such as welcoming guests and sending off guests, socializing and entertaining. He was determined to change this situation. At his suggestion, the county team discussed and decided to separate the public relations department, which would be directly led by the deputy county magistrate and responsible for the public relations management of the county government. After a while, the secretary told him: People in the government said, "Public Relations Department, Public Relations Department, there is nothing to do without eating and drinking!" The county magistrate found the head of the Public Relations Section, who said, "There is nothing we can do. People think that's what public relations is like." Very confused.

I would like to ask: ① The organizational form of the public relations department has changed, why does its role remain the same?

② If you are the county magistrate, what will you do next?

25 ：Explanation of terms: marketing planning

Part 3: Internet marketing interview questions and answers 1

Internet marketing interview

1. How to understand Internet marketing

2. There are several common marketing methods in online marketing

3. Is Baidu promotion a paid promotion?

4. If you were asked to do online marketing (promotion), what would you do?

5. How much do you know about SEM?

6. When selecting keywords, what basis do you usually use to judge keywords

7. How to optimize page optimization? What issues should be paid attention to

8. How to optimize internal links

9. What are the ways to make external links and which one are you best at? 10. Tell me You often go to 10 forums where external links can be signed, and talk about these 10 forums when posting, which of them can directly send meow text links?

11. When using blogs to build external links, name more than 10 blogs

12. Have you ever used paid promotion backends from Baidu and Google? Baidu and Google are the key What are the word matching methods, and what tools are available in the Baidu promotion backend

13. Do you have any cases?

14. Have you ever used black hat SEO techniques? What are the specific techniques?

15. From the perspective of SEO, how to analyze a website and how to analyze it as a whole To grasp a website

16. What is the role of internal links and how the weight of the website is conveyed

17. Do you think you are engaged in online promotion or online marketing? What are the tasks that must be done every day?

18. What are your career plans for the next three years?

19. What is the difference between Baidu optimization and Google optimization?

20. If there is negative information about the company, for example: search for a keyword, you can see our company on the Baidu homepage How should you deal with the negative information

21. Tell me what products Baidu has and how you use Baidu’s products to promote them

22 , How to select long-tail keywords, and how to optimize

23. Do you understand the station group promotion method

Part 4: Common interview questions and analysis of online marketing promotion

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Common interview questions and analysis on Internet marketing promotion

Part 5: Internet company interview conversation skills

Internet company interview conversation skills

H: First of all Welcome X person to come to our company for an interview. Let me introduce myself. My name is XXX and I am the company XXXX. You have already had a brief understanding of our company online, right?

A: No (briefly introduce our company)/Yes

H: Let’s start today’s interview. I wish you X good results in today’s interview. First, please introduce yourself, including your previous work experience and reasons for leaving.

What are the most important aspects of a company when you choose it?

What was your previous salary like?

What do you want your work environment to be like?

How do you face the difficulties you encounter at work?

What kind of salary and benefits do you want to get in our company?

Please introduce yourself in three words.

Okay, let me now introduce our company’s salary and working hours.

,,,,,,,

I don’t know the X position, do you have any questions about the company?

A: No.

H: Okay, today’s interview is over. I will inform X people of today’s interview results before getting off work at 5pm. Please keep your mobile phones open. ;