In this era of product surplus, what business can make money?

Reverse profit is a popular course in recent years. Recently, I have collected relevant audio and video courses on the Internet. After listening to this, Zhihu got a new understanding of the business model, and found that Zhihu's business model coincides with relevant principles, so he immediately shared my gains for your reference.

Reverse profit is relative to positive profit. Personally, I think it is a major commercial technological breakthrough of this commercial technology under the background of the Internet and decentralization era. Properly used, traditional industries can be rejuvenated, and wealth fission, talent fission, channel fission and finally career fission can be realized. Since it is fission, it means that it can achieve rapid business multiplication in a short time. This will change the traditional positive profit thinking mode of SME owners.

Generally speaking, positive profits operate like this. When we do business, such as opening a shop, investing first, then operating to earn income and profits, then opening a shop, and so on, we gradually grow bigger. Why not develop a product first, recruit employees, and then start training employees to carry out so-called management. The purpose is to increase income and reduce costs. This is the usual practice, but when everyone does this, competition will arise. The methods you use are all used by your competitors. When we do the same thing in the same way, you think you can still make money in the era of product profiteering. It will be very difficult to make money in the era of surplus products.

In traditional industries, if faced with competition, should we face difficulties? It is difficult to start a business, and it will be even more difficult to live without it, so I began to spend a lot of money to solve the problem of talents, invite a few experts, add better equipment and spend more money on promotion. So a new trouble appeared. Your costs are getting higher and higher, your profits are getting lower and lower, and business is getting harder and harder. For example, Chun Yan is my student. She works in a sauna beauty salon. At that time, I saved more than 65,438 yuan to open this store. It has been more than ten years. Although I earned a little money, I bought a house and a car, but I still asked how much cash I had. No. Why? The industry is changing too fast, and new beauty instruments and equipment are constantly coming out, and these equipment manufacturers have a set of rhetoric. If you don't buy your competitors, your customers will be lost. So the money she earned is constantly used to update the equipment.

If you open a shop, especially in the service industry, such as restaurants or beauty salons, you will invest 6.5438+0 million yuan, earning 400,000 yuan in the first year, 400,000 yuan in the second year and 800,000 yuan in the second year. Will you do such a business? I made a survey in a business speech salon in Zhihu, and most of the answers were still willing to do it. Although they didn't return the book, the bookstore is still there. Will they make another 400 thousand next year? But you are the only one who has opened a shop here, and there are several shops next to you now. In the third year, the equipment in the store was aging and the decoration was outdated. For example, the beauty industry is upgrading quickly, so I updated the equipment and trained the staff. After several years, I found that my bank account was very small.

Before investing, I thought it was easy to open a shop. I have worked hard for several years, but I have really got nothing except being old and giving my heart and soul to my employees. This is still the most ideal state. Many people opened a shop and closed it a few months later. All their investments were in Shui Piao. I believe this kind of thing is very common around you.

I invested in opening a shop, knowing that talents are very important, so I treat employees like my own children, because people are too difficult to recruit now. Many years ago, Zhipeng opened a hotel and recruited employees, beautiful women and handsome men, all of whom were young people in their late teens. Now we go to the hotel to eat, and the service is all aunts and uncles, and young people don't do it anymore. Some bosses think that it is not easy for many employees to come from rural areas. They often invite employees to dinner, give them benefits, send them to study, engage in team activities and reward them for traveling. As a result, the employees left, leaving no clouds.