Xtep and Hongxing Hongxing Erke are both Shanghai brands, right?

Incorrect, Xtep and Hongxing Hongxing Erke are not Shanghai brands.

Xtep is the brand of Jinjiang, Fujian. Xtep was founded in 1987, and Xtep brand was formally established in 200 1. Xtep was officially listed on the main board of the Hong Kong Stock Exchange on June 3, 2008, mainly engaged in the design, research and development, manufacturing, sales, marketing and brand management of sports shoes, clothing and accessories.

Hongxing Hongxing Erke is a brand in Xiamen, Fujian Province. It was founded in June 2000 and is headquartered in Xiamen. At present, it has developed into a large sportswear enterprise integrating R&D, production and sales, with nearly 30,000 employees.

The founding history of Xtep and Hongxing Erke

In 200 1 year, Ding founded Xtep brand, and Samsung became history. After nearly 20 years of development, Xtep has developed from the differentiated marketing of "sports and entertainment dual track" and the brand layout with running as the core to the strategic transformation of "returning to sports" and has become a leading comprehensive sporting goods brand company in China.

Hongxing Hongxing Erke was born in 2000, but its shoemaking history can be traced back to Fujian Jinjiang Shoe Factory in 1980s. Wu, the father of Wu Rongguang, the founder of Red Star, started to work as a shoe factory in Quanzhou, Fujian in the 1980s. At that time, Fujian became a foundry of internationally renowned sports brands because of its convenient geographical location and cheap labor.

At this stage, these shoe factories not only learned advanced production technology and trained skilled shoemakers, but also gradually formed a complete industrial chain and began to have a certain scale. In 1990s, Wu founded Red Star Shoes, which formed the earliest prototype of Red Star.