History of Boston

1975, Bosideng, a mountain view country sewing group with only 8 sewing machines, was quietly born in Changshu, Jiangsu.

After 30 years of rolling development, this water workshop has become a large brand clothing group company with Shanghai Bosideng International Clothing Co., Ltd. as the domestic holding company, with four brand management companies, 1 design company, two import and export business companies, 1 advertising company and more than 70 regional sales companies. Bosideng Group is a leading brand down jacket enterprise in China, and its market share is far ahead of its nearest competitors. Bosideng is mainly engaged in the development and management of its own down jacket brand portfolio, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. The core brands are Bosideng, Xuezhongfei and Kangbo, while other brands are Jie Bing, Shuangyu and Shangyu. Among them, Bosideng and Flying in the Snow won the title of "Famous Trademark" in China, while Bosideng, Flying in the Snow and Kangbo were all rated as "Famous Brand Products" in China. Bosideng brand was selected by World Productivity Science Union, China Productivity Society and World Productivity Congress as one of the top ten brands in China in the global market in 2006. In 2007, Bosideng was rated as the top 25 brands in China by the Brand Alliance, and it is the only clothing brand in all industries that won this honor for two consecutive years. Except "Bosideng", other brands have become very successful. According to the statistics of China Industry Enterprise Information Publishing Center, in 2006, among down jacket brands in China, "Flying in the Snow" and "Kangbo" ranked second and seventh respectively. At present, we focus on developing the China market, hoping to take advantage of our stable leading market position, effectively manage every link of the supply chain, and give full play to their best efficiency, so that the Group can quickly launch products that can better meet the needs of consumers according to changes in market demand, and ensure that products can be delivered to customers in time through Chongda's retail distribution network. The Group's down jacket products mainly include down jackets, down vests and down trousers. Bosideng has huge retail stores all over China. As of March 3rd, 2007, 74 regional sales companies of the Group were located in 67 cities in China, and the down jacket products of the Group were sold in about 6,844 retail outlets nationwide. On the basis of 30 years of brilliant achievements, the Group will further develop its brand segmentation, brand loyalty and reputation, strengthen its retail distribution network, strengthen its product research, design and development capabilities, and supply chain management capabilities, and explore opportunities in overseas markets such as Russia, Canada and the United States, and divide the Group's business into multiple production lines. In the near future, the group believes that the company will become a multinational company that radiates the global market and will leave a more brilliant historical chapter in the task of creating a world famous brand.