What specific systems does enterprise management include in e-commerce environment?

2 1 century, the wave of e-commerce swept the world. Because e-commerce has completely changed the existing working methods and means, it can make full use of resources, shorten business cycle and cycle, improve operational efficiency, reduce costs and improve service quality. The development of e-commerce will bring unprecedented development opportunities for enterprises. It will have a great impact on manufacturers' production behavior, marketing, enterprise groups and means and methods of domestic and foreign trade, and will cause profound changes in management ideas, behavior patterns and management theories and methods.

I. Overview of Enterprise Management

(A) the main contents of enterprise management

The enterprise is a complex system, and the management of the enterprise must be a complex system engineering. The enterprise management system consists of many subsystems, such as people, finance, goods, production, supply and sales. In the era of planned economy, the focus of enterprise management is production management. Sales, finance, human resources, procurement and supply management are all in a dispensable position. After entering the development stage of socialist market economy, the focus of enterprise management has also changed. A consumer-oriented "buyer's market" has basically taken shape, and the focus of enterprise management has also shifted to marketing management, human resource management, financial management, customer relationship management, supply chain management, knowledge management and other links.

(B) the new characteristics of enterprise management in the e-commerce environment

1. Pursuing continuous innovation. "Innovation is the soul of a country's progress and an inexhaustible motive force for a nation's prosperity" has become the consensus of China people. For an enterprise, continuous innovation is the fundamental guarantee for its survival and development, especially under the condition of e-commerce development, the strength of innovation ability is the basic factor to determine the market position and growth potential of the enterprise.

2. Speed wins. In a sense, the biggest impact of e-commerce on business activities is the change of speed. Because the Internet has turned the earth into a real "global village", global business activities are integrated in a public virtual market through the Internet, which makes the speed of publishing and obtaining business information, the speed of contacting enterprises with customers, the speed of business transactions, the speed of product development, the speed of after-sales service and so on. , have revolutionary changes.

Second, the organizational structure of enterprises in the e-commerce environment

The traditional enterprise organizational structure is a pyramid-shaped hierarchical organizational structure based on the traditional organizational structure theory, and it is a hierarchical organizational structure that adapts to the industrial economic and social production situation and technical basis. With the advent of the network economy era marked by the development of e-commerce, the traditional organizational structure has exposed insurmountable problems. If the enterprise continues to use this pyramid-shaped hierarchical structure formed by functional division and compartmentalization, it will inevitably be unable to reply to external letters quickly, which will also seriously hinder the rapid and accurate transmission of internal information and stifle the innovative spirit of employees. Therefore, the development of electronic commerce must have a new organizational structure to adapt to it. The development of e-commerce puts forward the following requirements for the change of enterprise organizational structure.

(A) the organizational structure has changed from pyramid to flattening

The concept of "flat organization" is put forward to abolish the hierarchical system that breeds bureaucracy and give front-line managers more rights to participate in decision-making, so as to improve management efficiency and enhance the competitiveness of enterprises. With the development of e-commerce, traditional mass production has been replaced by digital personal customization, and production enterprises have to face the personalized and diversified needs of consumers. All parts and personnel of the enterprise must fully understand and master all kinds of customer information and face the market more directly. Therefore, reducing management levels and allowing front-line managers to play a more important role in enterprises are effective measures to improve the competitiveness of enterprises.

(b) The educational process has changed from "continuous" to "parallel"

The traditional enterprise operation procedure is serial, that is, in order, after the last process is over, it is transferred to the next process. This series work mode separates the relevant operators from all links of the workflow, which often affects the whole workflow because of the failure of an environment, and often leads to contradictions and mutual accusations between the front and back links or departments. It not only prolongs the operation time, but also increases the cost of coordination. Parallel operation is to integrate all links and functional departments into the network through the application of computer network, and coordinate operations around the same task at the same time, which plays an important role in improving operation efficiency, shortening operation time and reducing operation cost.

(c) The scope of management extends from the inside to the outside.

Traditional enterprise management generally only pays attention to the inside of the enterprise, which is limited to production, supply and sales, and less considers external factors. With the help of e-commerce technology, the rapid rise of "virtual enterprise" is making new changes in the traditional concept of enterprise, and the geographical position of enterprise is no longer important; The resources of enterprises will be more and more concentrated on the core competence; The competitive advantage of enterprises will be increasingly manifested as the ability to "integrate" external resources.

Third, the e-commerce environment of enterprise human resource management

In modern enterprises, human resources are undoubtedly the most precious resources, and the competition between enterprises is, in the final analysis, the competition for talents. The development of e-commerce has also brought fundamental changes to the technology and methods of human resource management in enterprises. Electronic recruitment, electronic training, electronic communication and other new human resource management methods will be applied in more and more enterprises, which will make enterprise human resource management enter a new development stage-electronic human resource management.

Electronic human resource management refers to the use of internet/Intranet/Extranet and computer technology to realize some functions of human resource management, that is, the application of e-commerce in human resource management. The main forms are e-recruitment, e-training, e-learning, e-communication, e-evaluation, and e-salary and physical leave management.

Compared with the traditional human resource management, the advantage of electronic human resource management lies not only in the replacement of manual management by computers, but also in the following five points: ① Significantly improving the efficiency of human resource management; ② Better meet the needs of employees' independent development; ③ Strengthen internal communication and contact with external business partners; (4) Vigorously promote the development of enterprise e-commerce; ⑤ Improve the management level of enterprise human resources and accelerate the development of enterprise human resources.

Fourth, the e-commerce environment of enterprise financial management

With the rapid development of e-commerce, the financial management of enterprises is also entering a new development stage-network finance stage. Network financial management is the application of financial accounting and financial management in e-commerce based on Internet platform. It is a computer network basic technology of a brand-new financial management system, which aims at integrating and realizing enterprise e-commerce, takes financial management as the core, and is supported by financial and business cooperation, and can provide financial accounting, financial management and various functions under the Internet environment.

In the e-commerce environment, the integration of financial information can directly collect the information of customers, suppliers, government departments and other related departments from the "island" of financial information within the enterprise through the network. Especially in the e-commerce environment, in the past, relying on the financial decision-making mode of a single computer or a few individuals in the local area network, through the interactive function of the network, it has become the simultaneous decision-making of relevant personnel distributed all over the world. The expansion of this space makes financial management move from decentralization to centralization, from corporate headquarters to all enterprises, and from internal enterprises to external enterprises. Compared with traditional finance, network finance. It has the following six characteristics: ① and now.

High integration of information technology; ② The data transmission mode is paperless and networked; ③ Finance and business are highly coordinated; ④ Efficient centralized management; ⑤ Highly real-time dynamic management; ⑥ Support powerful remote processing.

V. Electronic procurement management of enterprise procurement and supply chain management enterprises under the e-commerce environment.

E-commerce has a far-reaching impact on the procurement management of enterprises. E-procurement marked by the application of modern information and communication technology in procurement management enables enterprises to better cooperate with their production, marketing, R&D and other businesses, which can significantly improve their operating efficiency and reduce their operating costs.

Through the application of network and computer technology, e-procurement has changed the traditional procurement business mode in essence, and more importantly, it has brought various advantages that the traditional procurement mode does not have:

1. Significantly reduce the procurement cost: procurement enterprises make all-round selection through the network, which changes the limitation of manual procurement on the number of suppliers in the past, and can compare in a wider range to select the supplier with the best quotation and service. The purchasing process can basically be realized in the office through the network, which can greatly save the travel expenses of purchasing personnel. E-procurement brings the supply and demand sides into direct contact, reduces the participation of intermediate links, and will further reduce the procurement cost.

2. Effectively improve procurement efficiency: Electronic procurement greatly simplifies the long and difficult work processes such as information collection, authentication, business negotiation and fund settlement. Procurement personnel can obtain more extensive, comprehensive and accurate procurement information than before in a short time. Procurement efficiency will be greatly improved.

(B) Enterprise supply chain management under the e-commerce environment

Supply chain management covers the whole process from supplier to customer. Through supply chain management, enterprises can greatly improve operational efficiency and reduce costs, and seize new market opportunities in time. The development of e-commerce has created good conditions for supply chain management, and a new supply chain based on network technology-e-supply chain has attracted much attention with the rise of e-commerce.

Application of network technology in electronic supply chain. Compared with the traditional supply chain, it has the following main advantages:

① Quick customer response. The electronic supply chain is supported by Intranet, Extranet and Intemet, and combined with customer relationship management, so that enterprises in the supply chain can form an electronic road around the needs of end customers and respond to customer needs quickly.

② Supply chain and logistics are highly integrated. Through refined inventory management, electronic supply chain makes the logistics information of production enterprises and storage and transportation management departments organically integrated and shared in real time, which reduces the turnaround time and logistics cost in the logistics field.

③ Centralized analysis of market information. Electronic supply chain can effectively formulate unified marketing policies through digital distributed information data collection and centralized analysis in the core enterprises in the supply chain, and can give accurate auxiliary decisions on the breadth, length and depth of marketing channels through the network-based electronic supply chain management system, thus improving marketing efficiency and reducing marketing costs.

In short, driven by scientific and technological progress, driven by market competition and driven by customer demand, the development of global e-commerce is entering the fast lane, which has an increasing impact on the progress of human society. Facing the new opportunities and challenges, China enterprises should size up the situation, forge ahead and strive to win this brand-new electronic "economic war".

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