What brand of vest?

Vetements (Chinese name: WittMeng) is a French fashion brand.

Vetements is a designer brand founded by 20 15 in Paris, France. Founded by seven anonymous designers, it has earned enough attention and is full of mystery and story. It is also a trendy brand sought after by young people. Positioning high-end, long-sleeved big logo is its signboard. Because it has enough personality, it is also sought after by Hollywood stars. It is a sharp weapon to publicize the tone and express differences.

The Chinese name of this brand is Witmon. I don't know whether to surprise you or like you. When I first saw this name, I first thought of Victor in Young Werther. The last lovely word is very interesting. There are brand characteristics in it, and its strangeness and uniqueness are also a feature of its brand.

The development course of sports

20 13 On Regent Street in London, four founders, Mr. D, Alex, Hogan and Shan, faced the dazzling fashion windows on both sides of the street and felt that every box was like a silent shackle. Can carry interesting souls. Do something different and plant the seeds of germination in the hearts of these four founders. So in the initial stage of the first phase of the brand, a preparatory group was set up in London.

2065 438+04-2065 438+05 Influenced by multi-culture, the clothing design elements of VETEMENTS have merged into a more inclusive spirit from the unique characteristics of London; Take an international perspective as the keynote, and do not define any style. The first batch of oversized items were produced in small batches for market testing and sales. Thus open that first step for VETEMENTS to become a high street fashion brand.

From 20 16 to 20 17, the brand entered the third stage and deepened. The brand trademark was officially registered, and the British studio VETEMENTS design team was established to prepare for the plan to fully enter the Asian market. 20 18, the brand entered the fourth stage strategy, and the brand expanded. Open the first offline pop-up store activity in China; Create a new Chinese media platform; Establish online brand e-commerce platforms, such as brand JD.COM and Tmall flagship store.

The above contents refer to Baidu Encyclopedia -VETEMENTS.