What is a takeaway agent?

Because we have been doing OEM for a long time, we have an understanding of this industry and the mode of OEM. Let's popularize it here and share our thoughts on this industry.

Agency operation, as its name implies, is "agency operation". The store only needs to be responsible for offline meals and orders, and all online work is done by the agency operating company. Sounds good: professional people do professional things and do them well. But in fact, many businesses cry that they have been cheated by the operating company, or that the operation has no effect. On the other hand, from the perspective of operating companies, the competition in the take-away market is so great that the operation difficulty can be imagined. At the same time, the business mentality is becoming more and more impatient. Leading to the conflict between the two. So we need to know the following points before looking for an agent to operate:

1. Not all businesses are suitable for agency operation.

Which businesses are suitable for agency operation? First, the new store (it is very important one month before the takeaway new store) should be prepared. The second is that the offline restaurant business is very good, and there is no energy and ability to take care of the online. The same is true for chain stores and catering companies.

The quality of products is always the most important.

Many merchants will ask when consulting the agency operation: Are you sure my store will open? Sorry, this can't be guaranteed. Because catering is a non-standardized product service format, the quality of each product is good or bad, and the store operation with poor products cannot be saved. Even if the sales volume rushes to you, you will still fall behind because of the low repurchase rate and evaluation. Therefore, whether you are looking for an agent or not, it is definitely the first priority to do a good job in catering and take-away products.

3. Find an agency that complements your store.

Different generation operators are suitable for different businesses, and a generation operator who mainly receives chain brands will not attach great importance to small stores and single stores. An agent who picks up small shops every day, if you let him do chain, he will be very confused. And each family will have more or less regional focus and category focus. Therefore, according to the situation of your store, it is very important to choose the right operating company for cooperation.