How do enterprises carry out product innovation?

Enterprise product innovation is as follows:

1, improve the level of science and technology and pay attention to personnel training.

In order to innovate products, the first prerequisite is to have enough technical level and high-quality staff to guarantee. Product innovation needs higher technology, more advanced equipment and instruments, and updated processing methods. Therefore, it is necessary to expand the existing knowledge reserves of enterprises, enrich the knowledge and experience of employees, and enable employees to invest in new product development. We should also absorb the experience and methods of other enterprises or successful cases, take the essence and discard the dross, and apply the useful part to our own product development. Simon electric 19 16, founded in Spain, enjoys an excellent reputation in the field of low-voltage electricity and lighting in the world, which is not only the result of the company's attention to the improvement of scientific and technological level, but also the result of the company's attention to personnel training. The company has always been people-oriented and believes that talent is the foundation of the company's survival and development. Therefore, when introducing talents, we should mainly consider the comprehensive quality to ensure the overall quality of employees, which will help enterprises to create a good atmosphere for technological innovation, have high-quality talents, a solid scientific and technological foundation and a benign market operation mode. Now, after nearly a hundred years of development, the company has become a multinational enterprise with international influence.

2. Innovative design of product appearance and structure.

With the development of economy, consumers pay more and more attention to the appearance of products when choosing products. Therefore, in the process of product innovation, enterprises should design novel products that meet the corporate image according to their own corporate culture and the needs of consumers, so as to attract more consumers' attention. In addition to appearance design, enterprises should also analyze the working principle, function and structure of products, and carry out innovative design on products, so as to gain more competitive market advantages. Moreover, this design can be patented, which is more protective, and it is difficult for competitors to imitate it through simple modification. The technical or functional characteristics of this design are obvious, and enterprises can firmly grasp customers in the market competition and win more benefits for enterprises. Innovation is the source of simon electric's development. At present, the company has 13 invention patents, 38 utility model patents and 84 appearance patents in China. The company has been committed to the continuous innovation of products, has a large number of industrial intellectual property rights, advocates the perfect combination of fashion and technology, and pursues product Excellence. The company has successively won the Royal Outstanding Enterprise Award of Spain, the Spanish Product Design Award, the Science and Technology Innovation Award, and the China Electrical Accessories R&D Center and other awards. Through continuous innovation, simon electric's products are in line with the great architectural counterparts in the world. Simon's products have been selected by Barcelona Olympic Stadium, Russian Kremlin, China National Stadium (Bird's Nest) and National Aquatics Center (Water Cube).

3. Pay attention to concept innovation and method innovation.

On the basis of insisting on product quality, we should make clear the cultural connotation of enterprise brand, carry out brand promotion and give full play to brand effect. At the same time, different products are produced for different consumer groups to meet the psychological needs of consumers. At the same time, pay a return visit to the consumers who bought the products in time. Through the return visit to consumers, we can understand the advantages and disadvantages of products and modify the opinions or suggestions put forward by consumers. As consumers, their suggestions can better reflect the consumption will of ordinary people. Enterprises that innovate products according to the needs of consumers will be more easily recognized by the market and will develop more steadily in the market competition. For example, the company understands the needs and preferences of consumers through demand experience and investigation, and adjusts the company's product series. At present, the company has as many as 30 product series from low to high to meet the purchasing needs of different consumers. Today's customers prefer to show their individuality and use a variety of colors. Therefore, according to customers' needs and preferences, enterprises have launched as many as 16 TINT to meet customers' needs and gain more profits.