Job Recruitment Website - Zhaopincom - Why does Ma Yun want to recruit a 60-year-old square dance aunt with an annual salary of 400,000?

Why does Ma Yun want to recruit a 60-year-old square dance aunt with an annual salary of 400,000?

It can be said that Ma Yun's move is to make Taobao benefit more people. The social circle of the elderly is generally above the square dance, and the social circle is relatively narrow. Some square dance opinion leaders have great appeal, so this time they want to get rid of the old people. Getting rid of them means getting rid of many people of other ages.

This position serves the Taobao platform and the interactive team "Love Number" project. It aims to get through the interaction between various groups of people (middle-aged, middle-aged, underage children, etc.). ), to achieve a more three-dimensional complex face with precise operation. Because the social circle of the elderly is generally narrow, the opinion leaders of the square dance often have a certain appeal, which makes the opinions of the "leaders" very important, so "carrying the handle" has become a plus item in this recruitment.

Getting rid of them not only means getting rid of a large wave of old people, but also indirectly getting rid of people of other ages. From the perspective of middle-aged and elderly people, we can deeply experience Taobao products, so as to drive middle-aged people around us to experience it with people of different ages and give feedback, so that their products can penetrate into this group in a deeper level.

As the saying goes, it is an indisputable fact that women and children have the best money to earn. Women are prone to impulsive consumption, and parents also choose big brands and expensive items for their children. But when everyone in the market understands this truth, money is not so easy to earn. ?

With the aggravation of the aging phenomenon, China will also step into a super-aging country. Even if the recognition of e-commerce among middle-aged and elderly people is not as good as that of young people, with the market transformation, more and more elderly people are beginning to try online shopping. On the other hand, the middle-aged and elderly market has always been a blank for e-commerce enterprises, but due to its large base and strong consumption power, this market has great potential. ?