Ask me: How about Oriental Publishing House? What is the difference between a planning editor and a marketing editor? What is the role of a marketing editor in a publishing house? How is the treatment

Ask me: How about Oriental Publishing House? What is the difference between a planning editor and a marketing editor? What is the role of a marketing editor in a publishing house? How is the treatment?

Oriental Publishing House is the sub-brand of People’s Publishing House, and the brand is still acceptable.

The main responsibility of the planning editor is the topic selection and planning of the book, and some are also responsible for text editing.

The functions of marketing editors tend to be product managers or planning managers. They are not responsible for the specific execution of the topic selection, but participate in the planning of the topic selection; they are not directly responsible for the task of issuing payment collection, but provide full marketing planning and services for channel sales. They are often responsible for the special promotion of a certain type of book.

A few years ago, planning editors were a new thing compared to copy editors. Now, marketing editors are also considered a new position. New positions often mean some new development opportunities, which are more eye-catching. However, in terms of work quantification and assessment, there may be some areas that are not mature and perfect, and it may be higher or lower.

The following are the job responsibilities described by CITIC Publishing House’s recruitment marketing editor for reference: 1. Responsible for the formulation and execution of financial best-selling book promotion plans;

2. Responsible for media promotion , event organization and planning, overall project promotion and monitoring;

3. Responsible for the organization and writing of book promotion materials;

4. Other matters related to the publishing house's planning work.