How to recruit mystery shoppers

Mystery shoppers are mainly recruited through the following methods:

1. Recruited through the company's own customer database.

2. Recruit part-time mystery shoppers through recruitment websites.

3. Recruit through China Mystery Shopper Network.

"Mystery Customer" refers to a strictly trained investigator who conducts a business investigation. They act as customers within a stipulated or specified time, and evaluate or evaluate a series of questions designed in advance one by one.

Since the identity of the "mystery shopper" cannot be identified or confirmed in advance of the objects being inspected or to be assessed, this survey method can truly and accurately reflect the actual problems that exist objectively. The "mystery shopper" supervision method was first introduced into China by a number of international multinational companies such as KFC, Rogers, Nokia, Motorola, and Philips to provide management services for their chain branches.

Related origins

The standard for Westerners to do things is to treat themselves as "idiots". No matter what seems simple or complex, they will divide it into several steps and complete it one by one. With rigorous standards, i.e. systems, objective inspection is needed. McDonald's is an example. They have so-called mystery shopping projects, that is, shadow customers, in major markets around the world. The same project is also underway in China.

This activity aims to evaluate the overall performance of McDonald's restaurants in terms of food quality, cleanliness and service quality from the perspective of ordinary customers. McDonald's also said that the mystery shopper program helps McDonald's managers and restaurant managers set up an encouragement and reward system for outstanding employees.

Feedback from some markets shows that these reward mechanisms are very beneficial to boosting employee morale and improving employee performance. Since shadow customers come and go without a trace and have no time pattern, managers and employees of chain stores always feel some pressure and dare not slack off at all, thus maintaining a full working state at all times and improving employee productivity. Responsibility and service quality.

Reference for the above content: Baidu Encyclopedia - Mystery Shopper