What is Wang Jianlin's family background?

1988, Wang Jianlin founded Dalian Wanda (the company at that time was named "Xigang District Housing Development Company").

According to his own words, his first goal is to earn 1 100 million first, and his goal in the company is to achieve 1 100 million in three years, encouraging everyone to work together towards the goal.

1989, Wang Jianlin ushered in the project that made him earn his first bucket of gold-the renovation of the old city of Beijing Street in Dalian. At that time, the cost of Wanda's renovation of this old city was 1200 yuan/Ping. If he wanted to make money, he had to sell his house 1500 yuan /m, and at that time, the best house in Dalian only sold for more than 1000 yuan.

Because of this, the three state-owned enterprises in front of Wang Jianlin refused to do it at that time, and many colleagues in the company opposed it, but Wang Jianlin insisted on doing this project.

The reason given is even more unique. Wang Jianlin said, "As a development company, it can only be issued if it is opened. Dare not open how to send? " In this way, Wanda became the first company in Chinese mainland to enter the "old city reconstruction" industry, which made Wang Jianlin earn nearly100000 yuan; At the same time, Wang Jianlin also found a profit model-transforming the old city. Since then, Wanda has undertaken the old city reconstruction project for more than ten years.

In 2000, Wang Jianlin suddenly decided to change the company's business strategy and focus on commercial real estate.

There is an old saying in China that "one shop supports three generations", and Wang Jianlin set foot in commercial real estate.

I took a fancy to the stable income model of commercial real estate.

Wanda got two serious illnesses in succession, one was cancer and the other was cirrhosis. Loyal Wang Jianlin bears all the medical expenses of the two, and the figure is 2 million.

Wang Jianlin didn't feel bad about spending the money, but he also began to ponder that if he wants his company and employees to live well, he must have stable and long-term cash flow.

Thus, the prototype of Wanda commercial real estate was born.

Later, Wanda Real Estate made a geometric leap, which was unexpected by Wang Jianlin in advance, but it was because of his boldness that he seized the opportunity on the train of rapid economic development in China.

It should also be mentioned that during the transition period, Wang Jianlin also set a record, playing 222 lawsuits in three years.

In the first three years of commercial real estate, people who bought shops did not operate well and chose to sue.

In this way, Wang Jianlin was accused 222 times in the first three years. Although he only lost two lawsuits, it still made the whole company very tired.

Therefore, Wang Jianlin felt that this would not work, and he had to study a new model.

So I put forward a model called urban complex.

On June 5438- 10, 2000, Shenzhen held the Housing Fair, hoping to get financial support from Wanda.

You know, the residential fair at that time didn't want to be so hot now. At that time, Wanda's participation in the Expo was not helpful to business.

However, Wang Jianlin, who is thirsty for talents, decided to participate in order to meet talents and create a brand.

He immediately rented an exhibition hall of more than 300 square meters in the most conspicuous position at the housing fair, which stunned the organizers.

Wang Jianlin told Shi Xueqing, the team leader who was responsible for the exhibition of Wanda booth at that time, "We won't show the house this time, and it's useless to show the house in Dalian in Shenzhen.

We only show the image of our Wanda Group this time, and take this opportunity to recruit talents in this industry.

Adhering to the boss's intention, Shi flew to Shenzhen one week before the opening of the Housing Fair, and first published a five-day recruitment notice in the Shenzhen Special Zone Daily.

At the opening of the exhibition, Wanda brought eight female models over 180 cm in height from Dalian, dressed as flight attendants, and queued up in front of Wanda's booth from the hotel to the exhibition hall every day. This unique publicity caused a great sensation.

On the last day of the exhibition, Wang Jianlin personally held a special job fair, and then more than 200 people rushed to Dalian from Shenzhen, of which about 120 people successively became senior management members of Wanda Group. Up to now, there are still more than 60 people holding important positions in Wanda, including 4 presidents.

From then on, Wanda began to move towards the broad road.

Until 20 16 Forbes list, Wang Jianlin's family became the richest man in China with170 billion yuan.

Three experiences in reviewing Wang Jianlin's family history;

1. Dare to try.

In Wang Jianlin's success, the main secret of his success is: "Tsinghua and Peking University are not as bold as others".

2. Innovation and change.

Judging from the development experience of Wanda in recent years, this is another important reason why Wanda has come to this day.

3. stick to it.

Wang Jianlin once said that if you think your choice and direction are correct, you must stick to it.