What major does brand planning belong to in university?

Marketing major, also known as marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation.

Brand planning needs to study the marketing activities or behaviors of enterprises, including market research, market analysis, production decision, market positioning and so on. Then develop new products according to demand, including research and development of new products and production of new products; Then attract customers, including marketing planning, brand promotion, market promotion, product display, contract negotiation and so on. Psychology will be involved in the marketing process.

Extended data:

Brand planning needs to guide the choice of target groups through the negation, difference and distance of competitors in the brand, which is a kind of competition in the internal market (psychological market) corresponding to the external market.

Brand planning pays more attention to ideological and psychological description, that is, planning, guiding and stimulating consumers' psychological market. Brand planning itself is not a process out of nothing, but a process of clarifying people's vague understanding of brands through scientific means.

Baidu encyclopedia-marketing major

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