Year-end summary of newcomers in marketing department

Year-end summary of newcomers in marketing department (generally 5 articles)

Time flies, with the tense and slightly tense work rhythm, the year's work is coming to an end. Looking back on your work in the past year, you have gained not only years, but also growth. Have you written the year-end summary? Make a summary in time to make your efforts more directional. In order to make you stop worrying about the year-end summary, the following is the new year-end summary (5 general remarks) collected by the marketing department, which is for reference only. Welcome to read.

At the end of the year, the newcomers in the marketing department summarized 1 20xx. According to the arrangement of the head office, the marketing department of our company fully taps the potential, decomposes tasks layer by layer, strengthens business management, puts people first, pays attention to personnel training and strengthens performance appraisal. By July, the city's business income was 10,000 yuan, ranking X in the province, with xx broadband businesses and xx ordinary telephones.

The marketing department also takes various measures to promote new business and new products to county companies. /kloc-No training will be held in October, and marketing and business backbones of all counties and districts will be convened to discuss the product tariff training, sum up the existing problems and find out the tariff package suitable for the local area. In March, according to the market competition, we applied to the provincial company for a monthly tariff package, which was organized and promoted throughout the city. Organize X county managers, supervisors and maintenance personnel to participate in the training of provincial companies and learn business theory and marketing planning, which has good guiding significance for business promotion.

First, basic management

We have implemented a series of basic management work, such as business account audit, fee refund and disassembly details verification, false user disassembly, clearing long-term arrears, customer data collation, resource collation, data maintenance and terminal management, which effectively avoided the loss of business income and cost. Starting from 1 month, according to the requirements of internal control process, the marketing department adjusted the weekly audit system of the original county company, and changed it into daily audit, weekly audit and monthly audit in parallel, and tried to arrange on-site verification of the first-level audit of the county company every month. Notify the weekly audit. At the end of each month, the first-,second-and third-level auditors in informed criticism City audit the cash flow received and receivable in the whole region, which plays a very good role. Our company's cash flow difference is one of the best cities in the province for half a year in a row, and the assessment income has not been affected by the cash flow difference.

In order to ensure that the income will not be affected by the misoperation of the support system, the marketing department arranges the support center to check the details of the withdrawal fees in each county every day, and strictly blocks every loophole.

In order to clear up the long-term arrears and control the current arrears, the marketing department has set an assessment target of not less than xx% of the current arrears recovery amount according to the requirements of the company leaders. Weekly and monthly reports on the collection of arrears. With the concerted efforts of Qi Xin of the county company, the new long-term arrears in the system were cleared in X month this year, and the number of transfers in that month was lower than the minimum required by the provincial company for the first time, with more than xx million yuan transferred for X months in a row, reaching XX yuan in X month.

In order to master the resource situation and avoid resource waste, the marketing department arranges the support center to conduct spot checks and reports on the resource situation of each county and district every month, and conduct on-site inspection in X.

Since the marketing department took over the material management this year, with the strong support of the network department, the management mode has been improved, and the daily quantity of warehousing subsidiary ledger is compared with that of the security center, which makes the material management form a closed loop. In order to realize the recovery and reuse of terminals, county companies are required to collect deposits from users of newly installed broadband, telephone poles and manned public telephones. Encourage county companies to guide users to use recycling terminals when developing new users. Replace the recycling terminal for users with terminal failure during the warranty period, and strictly put an end to trade-in for new ones. Through the implementation of these measures, waste has been effectively controlled.

Second, the performance appraisal

Improve the calculation method of performance appraisal, promote storage and surge in many ways, and increase business income.

Since the draft performance appraisal method of provincial companies was issued in March, the marketing department began to communicate with the superior marketing department on how to calculate the renewal rate and turnover rate. After many unsuccessful discussions, the marketing department formulated a series of assessment methods according to the requirements of the company leaders and the actual situation of the company, and assessed the users such as disassembly, double stop, single stop and zero-cost user renewal. Guide county companies to attach great importance to the above users, and basically plug the loopholes of customer loss through daily on-site inspection, which also plays a good role in the activation of long-term zero-cost users. It not only saves resources, but also increases income, on the other hand, it also saves business development expenses.

Three. Existing problems and difficulties

1. In the first half of the year, due to the emphasis on rationalizing the basic data management, it was weak in marketing planning, business promotion, market research and personnel training, resulting in insufficient support for the business development of county companies;

2. As the provincial company system is ready to upgrade, many report requirements of our company cannot be met, and calculating performance appraisal indicators and analyzing business data bring a lot of workload to municipal companies and county branches.

In the second half of the year, the marketing department will improve and improve from the following aspects:

1, strengthen market research

Go to the county office regularly and have discussions with marketing, business, maintenance and management personnel. Go deep into the market to understand the usage and needs of users. Summarize the successful marketing cases of developed counties and districts for promotion; Help underdeveloped counties find shortcomings and solve difficulties.

2. Strengthen marketing planning and business promotion.

By understanding the market competition, we should formulate flexible and effective marketing measures, formulate feasible publicity and marketing steps for the development of key businesses at each stage, feedback and analyze marketing results in time, adjust marketing ideas in time, and change the current inefficient state of business development.

3. Strengthen personnel training.

Regularly train marketing, business, maintenance and management personnel, instill marketing concepts, management methods and business information directly into front-line employees, improve the mentoring role of key employees, and effectively improve their quality and work efficiency.

4. Continue to strengthen basic management.

Continue to strengthen arrears management, business audit, resource management, maintenance materials and terminal management. Organize the person in charge of the marketing department to visit the county company regularly, communicate with the person in charge, find the shortcomings and make continuous improvement.

First of all, I would like to thank the company leaders for their strong support and help to the marketing department in the coming year. Over the past year, with the cooperation and help of the company leaders and departments, the work of the marketing department has been carried out smoothly, the department construction has been further improved, and the quality and professional level of personnel have been further improved. By the end of October 30th, 20xx165438+/kloc-0, the market realized sales of 35.2 million yuan, and invoiced 36.36 million yuan (it is estimated that the invoiced amount at the end of February is 42 million yuan), and the repayment rate is over 90%. Of course, due to the economic recession in 20xx, the sales of domestic cars have been declining all the way, which has greatly affected the company's sales and failed to complete the sales tasks set by the company at the beginning of the year. However, in the middle of 20xx, more than 65,438+00 new projects were developed in the market, and several products can be tested in small batches at the beginning of next year, laying a solid foundation for completing our sales tasks next year. We are confident to complete the annual sales task of 20xx.

20xx is a year when the company implements performance target management. In this year, the marketing department has been working hard around the indicators in the "General Manager's Work Objectives". In order to complete the tasks assigned by the company as much as possible, the business personnel seized every opportunity to increase sales, and through the efforts of all the staff in the department, the supply ratio of some products was improved. In particular, the supply ratio of T 1 1 throttle, A2 1 main control box and J6 spare parts, T1/throttle should be 30%, and the actual supply ratio is 100% (about 35,000 throttles were sold more. Of course, there are gains and twists and turns. We should learn to sum up from past failure cases and find successful methods from the summary. The shortcomings and working methods in our work are summarized as follows, so as to serve for better development in the future.

First, the annual action target of this department has not been refined, and the basic work has not been done well, mainly in the following aspects:

1. In sales work, besides having a competitive product, we also rely on contacts and relationships. Networking and relationships are a long-term accumulation process, so it is necessary to visit customers scientifically in a planned and selective way and establish certain relationships. For business people, without an overall customer visit plan, they may not know when to visit or visit aimlessly, which will lead to bad results. It is necessary to make an annual customer visit plan, clarify the operating standards such as when to visit customers and who to visit, and guide the daily work of business personnel.

2. The logistics data accounts are inaccurate.

Need to be familiar with the customer's warehousing, invoicing, settlement and other processes, check the logistics accounts once a month, and deal with any abnormalities immediately.

Second, improve the response speed and seriously treat and implement every customer demand plan.

The requirements of customers are getting higher and higher, especially in product delivery, quality and service, and the competition is becoming more and more fierce. Who can stand out from the N competitors and get the recognition of customers is the final winner. Since last year, our overall response speed is not enough, especially in the development of new products, customers often complain because of the delay in product development, thus affecting the company's reputation and delaying the progress of product listing. For our work last year, we only paid more attention to the "results" promised by other departments, but not to the process and participated in the process effectively. Therefore, for various reasons, the whole progress of product development was delayed due to untimely handling, which led to customer complaints. As a business person, we must follow up and implement every plan we publish. Only by knowing the relevant information in time and keeping close contact with customers can we improve the response speed and reduce customer complaints.

Three, clear business responsibilities, clear tasks, do a good job of supervision and assessment.

In addition to external factors, the failure to achieve the company's sales target in 20xx has a great relationship with the fact that this department has not set effective goals on an individual basis, and only with clear goals can it move forward.

As a salesman, his job responsibilities are:

1, fear customers, love the company and love jobs;

2. Do everything possible to complete the regional sales task, and timely urge the payment;

3. Visit customers frequently, actively and extensively collect market information, and report to leaders in time;

4. Have a high degree of professionalism and a high sense of ownership;

5, complete other work assigned by the leadership.

Clarify the job requirements of business personnel and formulate practical and effective annual struggle tasks for all business personnel. For everyone's work tasks, we should check them regularly and assess them monthly, so that rewards and punishments are clear.

"The new year means a new starting point, new opportunities and new challenges" and "determination to make persistent efforts to a higher level". At the same time, I hope leaders and colleagues will give us some valuable suggestions!

Year-end summary of newcomers in marketing department III. Under the leadership of General Manager Wu, it is my great honor to join the company at the critical moment of promoting industry reform, expanding market and sustainable development. After more than two months in the company, the work is slowly unfolding in the study.

First of all, the work of the marketing department is briefly summarized as follows:

1，20xx。 The marketing department was established on X, and now there are three staff members.

2. 165438+ 10/month 1x8, a. Practice, rectify and record telephone terms;

B. learn the basic knowledge of architecture;

C. training the work flow, business direction and skills of the marketing department.

On March 3rd165438+1October X, we began to call and meet customers, mainly to find accurate customer information, introduce our company's design business and good service concept to customers, and further understand what projects customers develop and the requirements for partners.

4. 165438+ 10 to visit customer xxx, and June 65438+February to visit customer xxxx. If there are big customers; Xxxxxx, etc. There are xxx project customers.

Second, the problems and difficulties in the marketing department:

1, with the customer visits in the past two months, it is more difficult to develop new customers.

2. At present, there is only one visit to customers, and the communication with customers is not deep enough. Some customers have never met the project leader.

3. Business personnel know too little about the basic knowledge of architecture, which affects the depth of communication with customers.

4. The salesman lacks comprehensive business skills.

Third, the marketing department has improved and improved in the following aspects in the new year's work:

1, strengthen the cultivation of business personnel's comprehensive business ability, learn from the basic knowledge of architectural design and communication methods, and improve communication ability and affinity.

2. Make detailed customer visit system, make return visit cycle, closely follow customers and get the latest project information.

3. Communicate with Mr. Wu to promote business to the cities around Yulin, expand market area and increase customer sources.

4. Formulate the salary distribution system, and distribute the commission for salesmen with good performance, so that on the one hand, those with high business ability can help those with low business ability, on the other hand, those with low performance can increase the pressure, and they can't explain to their colleagues all the time. In this way, the sales staff can help each other, work together and increase the strength of the team.

Under the leadership of Mr. Wu, members of the marketing department will study harder and work harder. In the new year, they will devote themselves to their work with a brand-new spirit and have full confidence in doing a good job in the market. I also wish all leaders and colleagues a happy family and a happy work.

Year-end summary of newcomers in the marketing department 4 20xx years are about to pass, and some gains have been made. Near the end of the year, make a summary of the work of the marketing department. The purpose is to learn lessons and improve performance. We are confident and determined to do a good job in market development in 20xx.

I. Year-end Summary of Marketing Department

Tricolor Marketing Department was established at the beginning of 20xx. As the company's marketing methods other than store operation haven't formed the reference rules and regulations, marketing strategies, market expansion methods and product price training system, the initial stage (the first week) is mainly to establish the marketing department, establish and improve the departmental mechanism, and get familiar with the company's product price system.

Team building; Detailed national marketing center planning, performance appraisal standards for sales staff, sales salary system, annual work plan, team culture, etc. Be worked out. Because the recruitment of sales staff in X month company is not ideal, the formation of sales team in marketing department has encountered great problems. At present, the marketing department has organized 1 manager, 1 account manager and 1 network promoter, and the team building plan of the marketing department has only been completed by 20%.

Market expansion; X month marketing department visited many business districts. The number of customer visits is above xx, among which there are xx customers in need. Xx contracted customers. Among them, xx National Road has xx secondary business development, and the rest X is marketing business development. The total performance of the marketing department in X month is xx yuan.

Sales performance is not ideal. Although there are some objective factors such as information statistics, customer confirmation, renderings design, coordination of bidding office and weather, the main problems existing in the marketing department are:

1, product knowledge and price system are not familiar enough, so it must be strengthened in 20xx.

The improvement measures are as follows: internal training, product system analysis one by one, and case alignment. At the same time, the general manager's office regularly conducts detailed product and price training for applicants.

2. The account manager's work intensity is not enough, and he lacks thinking ability, goal and time management ability.

The improvement measures are as follows: Starting from 20xx 1 month, the marketing department will carry out the established marketing plan to the letter, intensify its work, and require each member of the marketing department to decompose the performance target into every day. The daily work progress reflects the performance target, the number of intended customers, the number of required customers and the number of customer visits, and the marketing will be carried out in strict accordance with the daily work plan. If the target plan is not completed that day, it will be doubled the next day, and the target plan will be sponsored by the growth fund of xx yuan for one week.

3. Personal temperament and quality need to be improved.

The improvement measures include: increasing the training of internal business etiquette and communication skills, and conducting one-on-one drills after the training. Due to the cold weather in winter, it is impossible to unify formal attire. When the temperature is suitable, all members of the marketing department are required to wear leather shoes and trousers. (It is recommended to wear a badge for the dress).

Two. Overall work plan for 20xx years

In next year's work plan, we will focus on the following tasks:

1. Establish a sales team that is familiar with business, high-quality, efficient and relatively stable.

Talent is the most valuable resource of an enterprise, and all sales achievements come from having an excellent sales team. Establishing a cohesive, effective and high-quality sales team is the foundation of an enterprise. Set up a harmonious and efficient sales team as a major task for next year.

2, improve the organizational system, improve the quality of personnel, business ability.

In 20xx, I hope to get strong support from the company and the personnel department and complete the recruitment of sales staff in the marketing department as soon as possible. The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.

Year-end summary of newcomers in marketing department 5. The marketing department has also taken various measures.

Promote new business and new products to county companies. On June 5438+ 10, no training was held, and marketing and business backbones of all counties and districts were convened to conduct product tariff training and discussion, sum up the existing problems and find out the tariff package suitable for the local area. In March, according to the market competition, we applied to the provincial company for a monthly tariff package, which was organized and promoted throughout the city. In May, county managers, supervisors and maintenance personnel were organized to participate in the training of provincial companies to learn business theory and marketing planning, which has a good guiding significance for business promotion.

Second, the basic management:

We have implemented a series of basic management work, such as business account audit, fee refund and disassembly details verification, false user disassembly, clearing long-term arrears, customer data collation, resource collation, data maintenance and terminal management, which effectively avoided the loss of business income and cost.

Starting from 1 month, according to the requirements of internal control process, the marketing department adjusted the weekly audit system of the original county company, and changed it into daily audit, weekly audit and monthly audit in parallel, and tried to arrange on-site verification of the first-level audit of the county company every month. Notify the weekly audit. At the end of each month, the first-,second-and third-level auditors in informed criticism City audit the cash flow received and receivable in the whole region, which plays a very good role. Our company's cash flow difference is one of the best cities in the province for half a year in a row, and the assessment income has not been affected by the cash flow difference.

In order to ensure that the income will not be affected by the misoperation of the support system, the marketing department arranges the support center to check the details of the withdrawal fees in each county every day, and strictly blocks every loophole.

In order to clear up the long-term arrears and control the current arrears, the marketing department has set an assessment target of not less than 98% of the current arrears recovery according to the requirements of the company leaders. Weekly and monthly reports on the collection of arrears. With the cooperation of Qi Xin of the county company, by May, the new long-term arrears in the system were cleared, and the number of transfers in that month was lower than the minimum required by the provincial company for the first time, from five consecutive months to 1 10,000 yuan, and reached RMB in May.

In order to master the resources and avoid the waste of resources, the marketing department arranges the support center to conduct spot checks and reports on the resources of counties and districts every month, and conduct on-site inspections in June.

Since the marketing department took over the material management this year, with the strong support of the network department, the management mode has been improved, and the daily quantity of warehousing subsidiary ledger is compared with that of the security center, which makes the material management form a closed loop. In order to realize the recovery and reuse of terminals, county companies are required to collect deposits from users of newly installed broadband, telephone poles and manned public telephones. Encourage county companies to guide users to use recycling terminals when developing new users. Replace the recycling terminal for users with terminal failure during the warranty period, and strictly put an end to trade-in for new ones. Through the implementation of these measures, waste has been effectively controlled.

Third, the performance appraisal:

Improve the calculation method of performance appraisal, promote storage and surge in many ways, and increase business income.

Since the draft performance appraisal method of provincial companies was issued in March, the marketing department began to communicate with the superior marketing department on how to calculate the renewal rate and turnover rate. After many unsuccessful discussions, the marketing department formulated a series of assessment methods according to the requirements of the company leaders and the actual situation of the company, and assessed the users such as disassembly, double stop, single stop and zero-cost user renewal. Guide county companies to attach great importance to the above users, and basically plug the loopholes of customer loss through daily on-site inspection, which also plays a good role in the activation of long-term zero-cost users. It not only saves resources, but also increases income, on the other hand, it also saves business development expenses.

Four. Existing problems and difficulties

1. In the first half of the year, due to the concentrated efforts to straighten out the basic data management, it was weak in marketing planning, business promotion, market research and personnel training, resulting in insufficient support for the business development of county companies.

2. As the provincial company system is ready to upgrade, many report requirements of our company cannot be met, and calculating performance appraisal indicators and analyzing business data bring a lot of workload to municipal companies and county branches.

In the second half of the year, the marketing department will improve and improve from the following aspects:

1. Strengthen market research: go to the county seat for on-site work regularly and have a discussion with marketing, business, maintenance and management personnel. Go deep into the market to understand the usage and needs of users. Summarize the successful marketing cases of developed counties and districts for promotion; Help underdeveloped counties find shortcomings and solve difficulties.

Second, strengthen marketing planning and business promotion: through the understanding of market competition, formulate flexible and effective marketing measures, formulate feasible publicity and marketing steps for key development businesses at each stage, feedback and analyze marketing results in time, adjust marketing ideas in time, and change the current inefficient state of business development.

Third, strengthen personnel training: regularly train marketing, business, maintenance and management personnel, instill marketing concepts, management methods and business information directly into front-line employees, improve the mentoring role of core employees, and effectively improve their quality and work efficiency.

Fourth, continue to strengthen basic management: continue to strengthen arrears management, business audit, resource management, maintenance materials and terminal management. Organize the person in charge of the marketing department to visit the county company regularly, communicate with the person in charge, find the shortcomings and make continuous improvement.

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