Zhou Hua's main achievements

From 65438 to 0998, Zhou Hua, who was in her early twenties, went to Guangzhou to work alone. After many twists and turns, she came into contact with the hairdressing industry. He studied while working, from shampoo assistant to hair director and store manager, and finally went all the way to the light. At the end of 2005, he gave up his high salary of 10 thousand yuan a month, resigned as the store manager and returned to Pingxiang. After eight years of wandering, he started the road of "making a maker" in Pingxiang ... and went south to Guangzhou to pursue his dream.

Zhou Hua comes from the countryside. 1997 after graduating from high school, like many people, he went to Guangzhou to work alone with his dream of starting a business. Facing this strange world, he set himself a goal: work hard, earn some money, learn a skill, and return to his hometown to start a business. However, he just graduated, facing the strange world, confused, without education and work experience. It's really impossible to find a good job. In order to survive, he can only do some rough and tired work. From 1997 to 1999, he changed three or four jobs in two years, from the toy factory in Conghua City to the mineral water factory in Huadu City, and then to the clothing factory in Baiyun District of Guangzhou ... It was finally found that it was not a long-term solution. Determined to make progress, he decided to learn a skill. He reads the local newspaper every day.

Become the most professional designer

Apart from working in a clothing factory, Zhou Hua has no source of income. In order not to affect his life, he can only study while working, because he works 12 hours at night and has only four hours' rest every day. During the day, he has to go to a hairdressing school to learn professional hair-cutting skills until he graduates one month later. After that, I worked as an apprentice in large and small hair salons in Guangzhou, and worked step by step, from a shampoo assistant at the grassroots level to a hair stylist. During the period, I will go to further study when I have time, and study in many training centers such as Guangzhou Bailianda Beauty Salon Makeup Film and Television Art School and Guangzhou Biaobang. And learned hair cutting skills, shirt hair skills, curly hair skills and dyeing skills. He said that his ideal is to be the most professional barber.

In 2003, the opportunity finally came. He joined Charlie Hairdressing International Group and was hired as a regular employee. At the same time, he is the senior lecturer of Charlie International Education Team in China, the technical director of Guangzhou Kenmeng Cosmetics Co., Ltd., the hair stylist and the manager of Charlie Concept Hairdressing Salon. The company has visited Nanning, Fuzhou, Nanping, Hohhot, Shijiazhuang, Tangshan, Zhengzhou, Luoyang, Sanmenxia, Hangzhou, Lianzhou and other places for many times, and held demonstrations with the international hairdressing master Mr. Charlie. It also provides training services and technical exchanges in nearly 100 hair salons in Guangdong, Guangxi, Fujian, Zhejiang, Henan, Hebei, Inner Mongolia and Hunan provinces. Two years later, years of accumulated technology and experience told him that the time was ripe to start a business in his hometown. ...

After eight years of wandering, I finally returned to my hometown

At the end of 2005, Zhou Hua returned from Guangzhou to Pingxiang after an eight-year absence to prepare for the wedding and start-up funds. During this period, I worked as a manager in a large hairdressing center for four months. Shortly after getting married in 2006, with the help of relatives and friends, plus my original savings of more than 60 thousand yuan, I borrowed more than 30 thousand yuan from the bank. In the second half of the year, he finally opened his first beauty salon in Pingxiang, named "Creator Professional Hairdressing Boutique", and served as manager and technical director. In order to solve the problem of insufficient funds, he found a partner through technical investment and rented a facade in the alley opposite the park road weaving factory. His master in Guangzhou gave him selfless help and provided him with more than 10 thousand yuan of product materials for free. The daily expenses are difficult, so he only hired a master and another apprentice ... Like many other entrepreneurs, he tasted the joy and hardship of starting a business for the first time.

Good wine sells well even in remote alleys.

Before opening the store, Zhou Hua made a market survey in Pingxiang, and found that there were more than 730 hair salons in Pingxiang, including more than 260 in the urban area, with thousands of employees. The competition is fierce. His shop is on Park Road, and there are many hair salons in an alley. How to gain a foothold or even win in the fierce market competition has become the biggest problem facing Zhou Hua.

"No matter what industry you are engaged in, you must know yourself, examine yourself and evaluate yourself realistically. Know yourself and know yourself. " Zhou Hua made an objective assessment of his situation. Through more than ten years of hard work in the hairdressing industry, I have enough experience in technology, management and marketing. Although there are many shops now, there are few professionals. He does better than them, and the market prospect will be fine.

On the customer side, "Maker" opened at the end of 2006, which is the peak season for beauty salons and a good opportunity to seize customers. The "creator" publicizes his service by issuing cards, distributing leaflets and offering special offers. Even on New Year's Eve, "Maker" insisted on business. With a good reputation, "Maker" caught the first batch of stable customers. On June 5438+ 10, 2008, they started their own blog, posted the latest information and teaching videos online, and communicated with professionals and netizens in time. Through word of mouth, the customers of "Maker" have grown steadily and their business is booming.

Zhou Hua compared the current "creator" to an ant, and his goal was to cultivate it into an elephant. We saw the grand blueprint he painted for himself in the Maker Employee Handbook. His goal now is to train more apprentices and train new store managers by teaching apprentices, thus developing chain stores. During the conversation, Zhou Hua, who is nearly 30 years old, has been very calm. His calmness comes from his self-confidence in his own ability and his full grasp of his future development.