Flower industry business plan

Flower industry business plan

Introduction: The flower industry has always been an industry with relatively high profits, so how to write a business plan about the flower industry? Next, I bring you collected articles, welcome to read!

First, the background of the project

Various flowers tell a thousand words, and each sentence explains "beauty", especially now. With the continuous improvement of people's living standards, the quality of life is constantly improving. The pursuit of life! Flowers have become an indispensable ornament in people's lives!

The consumption of flowers is becoming more and more prosperous in recent years. Apart from the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In this way, we set up an online campus flower shop with flower delivery as the market entry point, taking into account the long-term market share of the website and the short-term rate of return on capital's theme of seizing the market and satisfying individual consumption, and taking flowers as the pilot to drive other products, and finally we can form a market with the brand advantage of "Jade Bird Flower Shop of Geological University". It is very feasible.

second, the company's project strategy

1. Provide distinct, company mission

effective and smooth sales channels and provide products and services as the foundation to promote the great development of the flower market. Our bluebird will be a lovely messenger, sending wishes and happiness to thousands of families. Create the best living environment for mankind!

　2。 The company's goal

is to serve Wuhan and radiate to Central China. Create a first-class company in online flower shop.

Our company will build a certain popularity among consumers in Wuhan in one year, and strive to make ends meet. During the investment period, only the West Campus of Geological University, where the website main station is located, is selected as the pilot market. The market capacity of this area is more than 3, people, which is representative, and the pilot time is one and a half months. When the mode is successful,

it is popularized in the substation in the form of ASP. After three to six months of operation, it will expand to the rest of the market.

third, business environment and customer analysis

1. Industry analysis

The website of Jade Bird Flower Shop of Geological University is a vertical website for 6.5 million college students, so the target consumers are college students. In addition to the main station of Wuhan Geo University, the website has sub-stations in colleges and universities in Hubei Province. Therefore, the tentative target consumer group focuses on college students in Hubei Province, and the market will be gradually expanded in the future. Take China Geo University as an example, there are nearly 2, students of all kinds, and there are nearly 2, target consumers in 8 schools. The latest statistics

show that there are about 6.5 million college students nationwide, so the market scale is quite huge.

　2。 Analysis of survey results

The company focuses on customer analysis of college students in Wuhan, mainly by means of questionnaires (see Appendix 1 for the questionnaire) and individual interviews. This time, we sent out 5 questionnaires and recovered 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumption psychology and needs of consumers to some extent.

(1) They have obvious curiosity and convergence in innovation, and listen to the introductions of classmates or friends, resulting in purchase behavior.

(2) The purchase behavior is basically emotional, but it is rational because of its own economic income. Generally, the varieties with lower price but stronger romantic color are selected.

(3) College students have no fixed purchase mode, and their purchase behavior is often arbitrary.

(4) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality.

(5) The factors influencing product purchase are: price, variety, packaging, service, etc.

[6] The purchase behavior is very festive, which is generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

　3。 Target customer analysis

Generally, college students don't ask about the price, but from the point of view of online orders, they focus on the mid-range price. In the number of orders, they tend to express their feelings, such as most of them order 1 (you are the only one for me), 3 (I love you), 19 (I have been in love for a long time), 21 (favorite) and so on. On Teacher's Day, flowers are often ordered in units of class size. Generally, packaging tends to be high-grade and personalized, and the quality of flowers is demanding, such as no withering.

fourth, business strategy

1. Team members:

Jin Jin (team leader) is mainly responsible for the production and maintenance of the website

Jiang Wenx is mainly responsible for the development plan

Li Xin is mainly responsible for the business strategy and project planning

Wang Peng is mainly responsible for market research and result analysis

2. Marketing strategy analysis

2. 1 brand strategy

at the beginning of website construction, we attached great importance to brand. On the brand packaging, according to detailed market investigation and bold prediction, artists adopt a design scheme combining dynamic and static pages, and carefully plan the visual image and text font, striving for unique innovation.

　2。 2 Price Strategy Jade Bird Online Flower Shop strives for perfection in raw materials, packaging and service, and strives to give customers maximum enjoyment and psychological satisfaction. Take both the price route and the quality route to meet the needs of consumers at different levels.

　2。 3 promotion strategy

(1) publicity strategy

Make use of the school radio station, newspaper column and publicity column for free publicity, and make use of the information flow advantage of the website itself to publicize and highlight the image, and establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.

(2) Service

The online flower shop's service must be first-class. For the distribution team members, as long as there is an order, it must be delivered on time and according to the order requirements, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for adopting the following methods:

① Making a thank-you call or sending an E—MAIL to provide a friendly reminder service, and sending e-cards to customers on major festivals.

② unconditionally accept customers' returns and centrally accept customers' complaints.

③ set up a consumer questionnaire, with gifts attached, to grasp the first-hand information of consumers' needs.

④ customers who order for the first time will receive vases with flowers and enjoy preferential prices, and enjoy the membership price after becoming members.

⑤ hold a member salon online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.

⑥ Establish a customer database file. When the customer orders repeatedly, just enter the name, and other information of the customer will be automatically transferred into the system.

　2。 4 channel construction

At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing a wholesaler, we generally examine its business performance, reputation, cooperative attitude, and whether the goods are supplied in time. It is required that the wholesaler has several marketing outlets in different regions in the same city, so that the distribution members of colleges and universities can pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

　3。 Implementation of online flower shop strategy

1. Market Scope: During the investment period, only the West Campus of China Geo University, where the main website is located, is selected as the pilot market. The market capacity of this area is more than 3, people, which is representative, and the pilot time is one and a half months. After the success of this model, it was popularized in the substation in the form of ASP. First, it will be put into trial operation in the other seven substations that have been built, and then it will be expanded to other markets after three to six months of operation.

　2。 Focus on promoting customers, and the target audience is mainly students at school. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread to achieve the publicity effect.

　3。 On-site promotion chooses September 8 and September 9 as the key publicity dates every year. Before that, leaflets will be distributed to student dormitories. The publicity contents include:

(1) Hanging uniform colorful banners, which are located on the main road of the campus, with the number of 3-5, and hanging with the theme of "Jade Bird Flower Shop" website and "Campus Flower Shop Grand Launch".

(2) Set up a publicity desk near the entrance of the dormitory and the dining hall where there is a high traffic on campus, and put 3-5 microcomputers, which can be queried and ordered online; Place a publicity board to introduce the contents of the flower shop in detail, and place the real flowers, and deliver the distribution gifts on the day of publicity.

(3) Please ask the school radio station to broadcast the publicity materials drawn up by the propaganda department of Jade Bird Flower Shop once in the morning, once in the afternoon and once in the evening for several days.

(4) In order to create an atmosphere, two young ladies are arranged to wear ribbons with the website of "Jade Bird Flower Shop" for explanation, and a lucky draw is organized. The winners can order flowers below 2 yuan on site, and the website will pay for them.

(5) On the day of publicity, please invite the media related to the school to report on the spot, such as Wuhan Evening News and local TV stations.

5. Forecast and analysis of marketing effect

1. Turnover income

According to the investigation and analysis, we can predict that the daily sales will be above 1 yuan on major holidays.

　2。 Payment method

According to relevant materials, online payment will reach 2%. We are actively contacting financial institutions such as China Merchants Bank to establish business cooperation and promote online payment.

　3。 Ordering method

e-mail order, directly enter the campus flower shop of "Jade Bird Flower Shop" website to order, and order by telephone. In addition, we focus on short message subscription which is popular among students.

　4。 The customers are younger, 1% are young people, mainly male students; They have high reputation, high cultural quality and no bad debts.

　5。 Consumption characteristics

Flowers below 6 yuan are the most popular.

　6。 Information infrastructure

The company website mainly exists in the form of virtual host, so the company does not need to have hardware facilities for information for the time being. For the development of information software and the construction of website, the company will accomplish it together by recruiting students with good computer skills and members with expertise in this field. Although B2C websites can achieve zero inventory in theory, it is very difficult to achieve this in reality < P > VI. Operating cost estimation

1. Principle:

Use every penny on the cutting edge and give full play to the value of every penny

2. Initial investment:

During this period, the funds are mainly used for outsourcing the whole network service (virtual host), product procurement, system development and maintenance, early publicity, logistics and distribution

. It is estimated that it will cost about RMB 2,. It takes about one month from the establishment of the website to the normal operation of the website.

　3。 The second investment

At this stage, our services will radiate to major universities and Wuhan city. The content of the service will be greatly expanded and the quality of the service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

VII. System development plan

1. System development plan

According to the lack of funds in the initial stage of the company's establishment and the actual situation of our development team, we decided to choose the way of virtual hosting to establish our company's website. Of course, with the expansion of business and abundant funds, we will consider establishing our own website. After the system takes shape, the company will gradually conduct real-time testing according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the expected requirements of the company.

　2。 System logic scheme

The system logic scheme is the overall framework to realize the business objectives, strategies and methods of the electronic mall. The following six modules are illustrated in combination with the actual situation of our company: system business activity flow, system overall logical structure, system data distribution, information processing module and security control module.

VIII. Project Summary

1. The survey on the completion of major work

understands the real needs of college students' friends, and the company has made an overall plan from the aspects of achieving goals, operating mechanism and project strategy. In addition, in the aspect of

system development plan, the company also combined with the actual situation in China, consulted a large number of documents on website services, and combined with the knowledge of e-commerce learned in class, made a website operation flow and design flow suitable for the company, as well as a system logic scheme suitable for our company. Most importantly, in view of the current situation that the flower market meets the special requirements of college students and friends, we have designed a series of service products by ourselves, such as ordering flowers by SMS, attaching greeting cards, sending messages by telephone and so on, and set reasonable prices. At the same time, we also set up a forum, which not only meets the practical needs of young students, but also meets the needs of consumers of different ages in society!

　2。 Shortcomings and difficulties

Because our enterprise has just started planning, there is a serious shortage of funds. At the same time, due to the tight time, the whole plan is inevitably lacking, but we will try our best to enrich and improve it. In terms of website design and production, because our team members don't know enough about this knowledge, we have great difficulties in website design. However, through our concerted efforts and cooperation, the website of Jade Bird Flower Shop has begun to take shape, giving people the hand of roses, leaving a lingering fragrance. We believe that this website will be further improved in the future efforts! ;