Can anyone tell me more about Eddie Bauer?

Eddie Bauer is an American outdoor lifestyle brand with a history of more than 80 years, which integrates basic models, high-quality products, shops and catalog sales.

Country: USA

Website: /home.jsp

Brand style: classic leisure outdoor sports

Product line: accessories for men and women

Website content: advertising shopping series

Category: Volkswagen brand

BBS: I saw a case about this brand, not about product development and marketing, but it may be worth learning from our clothing enterprises: Eddie Bauer, a clothing retail company, has 439 stores in the United States and employs 6,200 hourly workers. Most of them are hard-working people, aged between 25 and 40. Among Eddie Bauer's 7,200 employees, these front-line employees account for the vast majority. They are the brand image of the company. To customers, they represent Eddie Bauer. The company knows that the most effective way to speed up the sales of goods is to create loyal employees by giving extra material rewards to low-paid employees. In order to stimulate the enthusiasm of hourly workers, the company has introduced a bonus system, which stipulates that if a store achieves its sales target, employees in the store can get an extra bonus equivalent to 6.5% of the basic salary. This kind of direct monetary reward may make its employees think twice before leaving or staying. Eddie Bauer's reward system is one of the ways to reward low-paid employees. Other companies have implemented systems to help pay for child care, provide education and training fees or other forms of financial assistance. These systems not only help this often neglected group, but also benefit the company by improving the loyalty of employees, thus saving the expenses in recruitment and retention. In order to help low-paid employees, Eddie Bauer's human resources department and the company's retail operation team jointly launched an incentive plan. The plan stipulates that employees will be rewarded if they help their retail stores achieve the previously set monthly sales targets. Each store will have different sales targets because of its location, traffic situation and previous sales performance. If a store achieves its sales target, then the hourly workers in the store can get bonuses. If the sales reach a certain target, these hourly workers can get an extra 35 cents an hour. If the sales exceed the set target by 5%, they can get an extra 65 cents an hour. These bonuses are calculated according to the attendance and working hours tracking software and paid monthly. This plan is very effective. In recent years, 95% of Eddie Bauer's stores have achieved their monthly sales targets at least once. So far, 84% stores have been able to meet or exceed their monthly sales targets. Lisa Erickson, a spokeswoman for Eddie Bauer, said: "Employees like this plan because the reward is tangible and immediate. Can stimulate the morale of employees very well. We reward our employees for their hard work. It's not something that may or may not be unreliable at the end of the year. What we need is a plan that can reward all hourly workers, and this plan meets this requirement. It enables us to recruit energetic and high-spirited employees. Employees are therefore motivated and get bonuses every month for their efforts. " It should be pointed out that many of Eddie Bauer's sales specialists are part-time students. Eriksson said that every store manager was involved in the implementation of this plan. Sometimes, they will set sales targets for each employee, and the realization of these targets will contribute to the success of the whole store. Executives all think this plan is good, because it is easy to manage, and it can create a cultural atmosphere of teamwork, so that employees can help the company sell more goods and get twice the result with half the effort. Eddie Bauer's on-site recruiters are also actively promoting this reward plan as part of the company's overall compensation package.