How did I quickly switch to new media six months after graduation?

JUST DO IT, the first step to change is to write down your plan first. The more detailed the plan, the easier it is to implement it. Thoughts and actions are like two parallel worlds, 90% of the time you are just thinking about it! ! !

I can empathize with the confusion and uneasiness I felt during my graduation, because I experienced it myself. Because I don’t want to be like the people around me who “just have a decent job, just make do, and just enough money to do it...”. So I decided to give up my professional advantages and find another way out.

At the beginning, I often doubted my decision, fearing that I would waste several years if I made the wrong choice. However, in the process of learning, I became more and more aware of the new media operation industry, became more determined in my choice, and saw my own shortcomings and deficiencies.

Although the threshold for new media operations is very low, it is indeed not easy to do a good job in new media operations. I also know that I need to continue to learn and improve. Learning is a lifelong thing, so don't be afraid to start from scratch.

It took me one month to complete the system course, build my own public account, output more than ten original articles on various platforms in one month, accumulate nearly a hundred fans, and complete a portfolio. Build, and ultimately succeed in job hunting.

Course Learning & Original Articles

This article is not only to help fresh graduates who want to switch to new media operations, but also to reflect my hard study experience in the past three months. Summarize the precipitation.

I hope it can help more people, and that will be the source of motivation for my continued output.

The following are some of my experiences in changing careers in new media. I hope it will help you clarify your thinking, make a plan for changing careers, and avoid some detours. I will help you determine whether you want to change careers and choose the most appropriate career change path from the following three aspects.

Self-analyze and determine your own goals and objectives.

Understand new media, determine what position you want to work in, and what skills you want to learn.

Choose the method that suits you best.

Nowadays, the market demand for new media operations is increasing, and more and more people want to switch to new media careers. But work and life are our own business, so you should first consider what your goals and objectives are. 1. Analyze your own goals. Is it appropriate for fresh graduates to switch to new media?

1) Want to understand why you want to change careers

What makes you dissatisfied with your current major? Is it low salary, slow growth, poor development, or do you just not like it? You know that if you give up your major, it means that you are actively giving up some of your innate advantages. There are many choices for fresh graduates, and new media operations is just one of them.

The reasons why most people change careers are nothing more than three reasons:

Out of interest: After fully understanding it, they are willing to invest time and settle down, so that they can take the initiative to improve themselves.

For growth: being able to learn more and having a good growth environment and atmosphere, I think this is the most important thing for graduates.

For money: The position pays high, of course, this is also a practical issue that is understandable. If you are not short of money right now, don’t take it too seriously. After all, we still have a long time to make more money.

For me, being interested in growing is always the first priority. If I can't have both, I will first choose a job that allows me to grow. How can I choose a trouble-free life when I am young and frivolous? I can really learn a lot about the comprehensive qualities and professional abilities required for new media operations.

Choice is important, and persistence is also important. It takes at least three to five years to join an industry. Only by persevering can you achieve satisfactory results in this industry.

2) What do you want to gain after switching to new media?

This question must be asked for yourself. Just refer to other people's opinions. Everyone wants to get things in different priorities and priorities.

On the issue of career change, the experience and feelings of previous people are more valuable to you, so it is recommended that you must seek targeted advice based on your own situation. Ask yourself whether this personality is suitable for this situation and whether you can get what you want. For example: What is the specific work content? What are the difficulties? How long will it take for me to grow? etc.

Of course you can ask me. Although I am not a big boss, I can help as much as I can.

Many people in the circle complain that new media is tiring and has too many things to do. Some people say that it is good and can learn a lot and train people’s abilities. I originally wanted to switch to new media because I believed that new media operation talents will be needed by every company and every industry in the future, regardless of traditional, modern, online or offline companies. If I have the ability to operate new media, even if I work alone, I will do better than others and have more choices.

3) Self-analyze, draw yourself a SWOT analysis table,

Clear your strengths and expertise, and determine your determination to change.

The detailed content is for reference only

Self-analysis I didn’t take this into consideration at the beginning. Just because I like reading and writing something, I wanted to do new media, and ended up learning Only after I learned it did I realize that was not the case, and that there were a lot of professional abilities that needed to be supplemented. As a result, I was under a lot of pressure and had a bit of self-doubt when I was studying later.

Now let me tell you in detail what kind of position is new media? Do you need special talents and skills? Be sure to read it before making judgments and decisions. 2. After fully understanding new media operations, do you decide whether to change careers?

1) Understand the positions of new media and master enough information to decide whether to switch to new media.

Now the new media operation is still in a relatively chaotic period of development, and there is no salary standard. , there are no industry standards, no clear promotion path, salary and benefits... Every company is different. Therefore, you must choose a company carefully and ask these pitfalls clearly during the interview.

What is new media? You don’t need the answers on Baidu Encyclopedia. You only need to know that the popular image, text, video, and audio content platforms now belong to the new media category. No matter what you want to know or get, there is always a platform that can satisfy the user’s appetite.

In a word, new media operation is to choose suitable new media media based on the characteristics of the company's products. Based on brand positioning and hot spots, plan content topics with high dissemination, produce high-quality content, attract user clicks and attention, promote user conversion to consumption, and get user recommendations.

New media salary levels: Overall, the first-tier cities of Beijing, Shanghai and Guangzhou are 7,00, the second-tier cities of Chengdu, Wuhan and Hangzhou are 5,000-6,00, and so on. It depends on the company's strength and emphasis on new media operations, and how much resources and authority it can give.

2) What are the responsibilities and work content of new media operations positions?

You can use different forms of new media to divide operations or marketing positions. For example, if you are responsible for a public account, it is called public account operation, if you are responsible for a forum, it is called forum operation, and if you are responsible for a community, it is called community operation. The professional abilities required to operate the platform are similar, mainly because the focus of each position is different.

The larger the company, the more detailed the work content and responsibilities will be. Companies specializing in new media operations will also have more detailed divisions.

In fact, new media operations belong to marketing, and its work includes the front-end and back-end of marketing. There are new attractions, traffic flow, conversions, and post-purchase after-sales services, in order to obtain repeat purchases and recommendations from users. We can find out the specific job content and abilities from recruitment.

3) What are the ability requirements for searching new media operation recruitment advertisements?

Such as proactiveness, sense of responsibility, execution ability, and ability to withstand pressure, etc. are all comprehensive qualities, such as content construction, data analysis, platform management and operation, new promotion, hot spot sensitivity, event planning, and familiarity with users. ...all belong to professional abilities.

Comprehensive quality is very important, but the focus is actually on professional abilities. So what do these professional abilities represent?

Platform management and operation: Familiar with major new media platforms, understand platform rules, user portrait distribution, weighting algorithm, "hot product manufacturing", and operational thinking.

Good online sense: Know how to exploit hot spots, and understand user psychology and demand pain points. What questions will users search for in search engines? What kind of article layout do users like? What kind of titles and content will they be attracted to? What kind of content do they like to share?

User interviews and user research are needed Understand users in depth and conduct user big data analysis, so you can be handy no matter what kind of target users you face.

Content creation ability: Have original writing ability, including topic selection, keyword selection, attractive title and beginning, story telling, smooth logical structure, and soft article drainage.

Copywriting ability: Able to persuade users through titles and poster copywriting, create landing pages, questionnaire design, AB copywriting, calls to action, and guidance techniques to vent emotions...

Operational planning capabilities: Formulate marketing plans, be able to plan high-involvement content based on hot topics and user needs, 6W thinking logic, product analysis, highlighted selling points, and competitive product analysis.

Marketing strategies can be completed based on the sales funnel model, work content can be planned, work tasks assigned to each day, marketing effects can be monitored, and marketing plans can be adjusted and optimized in a timely manner.

User portrait: Users have strong emotional intelligence. Accurately locate your target users, clearly understand their pain points, and understand their consumption psychology and underlying thinking logic.

Design and typesetting ability: Ability to illustrate articles and create basic event posters; design an event poster, modify WeChat official account layout, and design landing pages and landing pages.

You need to know where to collect original materials for design pictures, know how to use some easy-to-operate design tools for picture design, and also know how to use some typesetting tools for content layout. For example, public account typesetting tools. As for how to design a poster or format an article on a public account, imitation is the best teacher and the best place to start.

Community operation capabilities: event planning and data analysis. You must be able to combine hot topics, keep up with current events, provide benefits and pain points, and think innovatively.

Data analysis: Able to analyze the effects of marketing and operations, and optimize the process based on data;

Of course, different companies have different requirements for different operational positions. However, full-stack/full-platform new media operators need to have all the above professional abilities.

4) The path to growth in new media operations

The recruitment poster above has reminded us that if we want to operate well, we must first master systematic theoretical knowledge and professional operational skills. , is the basis for our career change. Secondly, whether we have good works is the key to success.

Creating practical work is important. System theory helps you have the ideas and logic to solve problems. No matter what problem you encounter, you can fit it into your own framework, and you will not be at a loss and not know where to start.

Even if you have theoretical knowledge, work is very detailed. Every detail needs to be verified and operated by yourself in order to complete the work smoothly.

Growth path: New media marketing theory--user research--

Learn the operation of a professional system. Its core capabilities and underlying logic can help you have it no matter how the platform changes. The ability to migrate across platforms. Specific platforms or products will die, but new media will always exist, just in different names and forms, and will continue to develop.

The next Internet era will no longer be dominated by content; Operation-driven era.

I have told you everything I know about new media operations above. If you decide to try it now, then I will tell you how to learn and complete the accumulation of works. 3. Choose a learning method and how to quickly switch to new media operations?

First of all, write down your new media career change plan now. Find some real career change stories, compare them to your current situation, and write down your career change plan. At the beginning, I saw what I wanted to be from other people's stories.

1) Choose a good learning method to get twice the result with half the effort.

Choice is a hundred times more important than hard work. The so-called good way is the way that suits you. If fresh graduates change careers, it is better to choose system courses with zero basics. Of course, there are many such courses.

Then you need to choose based on your shortcomings, such as: time span, price, practical projects... Again, no one is better, only who is more suitable. Each platform says that it has this and that, but the platform's energy is limited. Although it has everything, not every link is the best. So be sure to try it out first and feel for yourself whether it suits you or not.

2) Self-study, online, offline... whatever is most suitable is the most effective.

Self-study: It takes a lot of time to find information and resources. It is suitable for students with strong learning ability and strong self-control. The process of successfully changing careers is relatively long and involves more trial and error. There are so many choices that it’s easy to be spoiled for choice, but they don’t cost anything.

Online: This kind of teaching is more flexible and cost-effective. You can also gain professional and systematic knowledge and practical works, but you must choose the platform carefully to avoid being cheated. Whether the teachers are excellent or not and whether the courses are of high quality all need to be judged through comparison.

Offline: This kind of teaching is suitable for students with poor self-control and average learning ability. But the price is also relatively expensive, and there are relatively few choices due to time and geographical restrictions.

3) Example: Sign up for an online course on new media operations

Before I decided to change careers, I would also doubt whether I could do it, whether I could succeed, and whether the new media industry was suitable for me. I? So much time was wasted on struggling, and after all the hard work, I came up with a plan to change my career. Then I spent nearly two weeks looking for learning methods and ways on Zhihu, Baidu, and Tieba.

I listed some famous online courses and made an analysis table using the information obtained to judge which one I should choose through the landing page, course introduction, experience class experience, and customer service communication and Q&A. Which.

Online courses

Customer service communication

During the selection process, I also collected free courses on many platforms. Although they are not comprehensive and systematic, they are more than enough to get started. Students who want it can ask me.

After choosing the course and registering for it, I first made a detailed study plan for myself. Guarantee: devote at least 5 hours a day to study and homework standards: 80 points or above.

Then I will follow the teacher to do projects, take online classes, check in, practice while thinking, give feedback and improve, iteratively optimize, continue to output original articles and study notes, and establish an output system.

4) Complete your own new media operation practice work

My personal suggestion is to run a public account and learn how to attract traffic, how to promote activity, and how to convert.

I originally got a job ID to test my learning results, and the results were pretty good. I attracted more than a hundred people in half a month. Mainly because I have put a lot of learning benefits in my work account. There is a high-quality new media operation exchange group that I established with my teachers and classmates, as well as Xiaohongshu, Zhihu, and official account exchange groups. In each group There are learning resources and advice from experts. In addition, there are free operation courses, e-books and tools collected by everyone. It can be said to be full of materials.

Making your own public account can also remind yourself to keep outputting. You need to write a lot of articles to be comfortable. Operation skills and methods need to be used a lot before you know how to focus on the big and let go of the small to achieve the best communication effect.

So how to join the exchange and study group and how to use the benefits to attract traffic? You can search on the network disk, then organize and classify the information, and then beautify it to create visual effects. You can also search for new media exchange communities on Tieba, Douban and other platforms to join, or tell me directly what community you want to join. I have resources here.

I have already told you about the learning methods and learning resources. Now I will recommend to you the tools that I often use in the new media operation process, which can help you improve a lot of efficiency. Using tools and learning to be lazy is how smart people play. 4. Tool Recommendations for New Media Operators

The following tools are all tools I have used in my study and practice, and I recommend them to you. There are a lot of tools, and I won’t write about the others I haven’t used yet. I’ll wait for you to dig out the treasures yourself. If you have any valuable tools, you can also recommend them to me. I would be very grateful.

Course learning websites: Banji Private School, Warm Stone, Three Classes, Mantou Business School

Learning tools: Curtain, Evernote, Graphite Document

Operation Tools: Simplified Media, New Media Manager Content Creation: 5118, Zhan Lou Bao, Mike Form, Cao Fu QR Code

Editing, typesetting and picture design: Maker Post, 135 Editor, Xiumi, online (Landing page production)

Analysis tools: official account backend analysis, Baidu webmaster, Google analytics

Interview: Super resume 5. Summary

No matter what you do When it comes to things, a journey with a direction and purpose will prevent you from being too tired, and you will not find out at the end that you have taken the wrong path. Choice is indeed more important than effort, because choice is much more difficult than effort.

If you have already made your choice, go for it, success is not far away.

I would like to emphasize the precautions again:

Self-reflection, careful decision-making, and avoid unnecessary trial and error. Analyze yourself first, then look for a suitable position. Don't be afraid to start from scratch.

Comprehensive understanding to avoid regret caused by information asymmetry. Once you are determined, don't hesitate, start taking action immediately, leave the temptations on other paths behind, and work towards one goal wholeheartedly. ,

What suits you is the best. Believe in your choice and stick to it.

Being willing to invest in yourself, pay for knowledge, and growth are more important than other material desires.

If you have anything else to say or ask about career change, you can discuss it together in the comment area.

If you want to know more about my experience, gains and problems encountered in the process of learning new media operations, you can view my details and follow me, so that we can accompany each other in the learning process* **Grow together.

Finally, I wish both of us can reach as far as we want to go.