The outlet is in China.

China's outlets mainly include Beijing Outlets, Beijing Yansha Outlets, Beijing Vibrant Oriental Outlets, Shanghai Qingpu Outlets, Shanghai Green Milan City Outlets (Green Milan Square), Wuhan Dongcheng Hao Wei Outlets, Shanghai meilan lake Outlets, Wuhan An Baili Outlets Square, Hangzhou Hu Bo Garden Outlets, Hangzhou An Baili Outlets, Zhangjiagang Port City Outlets, Suzhou Outlets, Nantong Outlets, Hefei Science and Trade Outlets, and Southwest (. Beijing Saite Les is Saite's latest masterpiece. The famous discount shopping center managed by Beijing Saite Shopping Center brings together many top luxury brands and the most popular fashion and leisure brands.

Saite Ole is located in Xiangjiang North Road, Chaoyang District, with dense villas. Through the third-phase development plan, the total development area of the project is 6.5438+0.5 million square meters, with more than 5,000 parking spaces. As the first pure European and American outlet in Beijing, Setole creates the purest American Ole Commercial Street with the architectural style of European and American towns, and the shops are closely connected, forming a super-large and super-full commercial space integrating shopping, culture, entertainment and leisure.

As the first high-end department store to introduce international famous products, Saite has created a fashionable shopping world with outstanding taste for consumers with 17 years of senior high-end brand market operation experience and irreplaceable strong brand appeal. In the same brand atmosphere as the boutique, the newly opened Saite Ole allows consumers to enjoy ultra-low surprise discount and truly experience the satisfaction of "big brand, low price, affordable high-quality luxury life".

Yansha Outlets, located in the East Fourth Ring Road, was founded by Yansha Friendship Shopping Mall in 2002, with an annual turnover of over 654.38 billion, and is the pioneer of China Outlets. Beijing Vitality Oriental Outlets is located atNo. 1, Yaojiayuan Road, Chaoyang District, Beijing. Founded in 2009 by Beijing Oriental Foundation Investment Co., Ltd.. It is a newly established outlet mall, and there is still a lot of room for improvement.

Shanghai outlets

(1) Shanghai Qingpu Outlets was founded in 2006 by Shanghai Hai 'an Baili Group. Located in Qingpu District, it adopts villa architecture. At present, the number of brand merchants exceeds 130, and top international brands such as amani\ Dzheniya have settled in. (2) Shanghai meilan lake Outlets was established in meilan lake, Baoshan District, Shanghai in early 2009. (3) Shanghai Green Milan Outlets (Green Milan Plaza) opened in the second half of 20 12. It is located in Quanguo Road, Yangpu District, and currently has international first-line big-name collection stores.

Wuhan An Baili Outlet Plaza

Located in Panlongcheng, huangpi district, Wuhan, the An Baili Outlets project has attracted more than 2 million people to spend and shop for a year and a half, with a turnover of over 654.38 billion yuan, which is in urgent need of expansion. The second phase of Outlets-Bingou Tiandi Project, which is inviting investment, has a total construction area of 1 1 000 square meters, and the commercial part includes five sections: catering, fashion retail, entertainment, children's consumption and stores, which will further enrich the commercial format of Outlets.

Wuhan Dongcheng Hao Wei Outlets

Hao Wei City Plaza, located in Ezhou City, is a one-stop and five-star experiential urban complex integrating international furniture and building materials plaza, outlet shopping center, Taiwan Province Commodity City, Golden Globe Cinema, ecological food street, clothing department store street, GMS comprehensive supermarket and Tiaogao SOHO apartment. Covering an area of 35,000 square meters, Wuhan Dongcheng-Hao Wei Outlet Shopping Center will gather more than 300 international top brands, and the first discount store with an area of more than 800 square meters in China, which has introduced brands such as GUCCI, BURBERRY, Coach, Sports 100 Sports City and fast fashion brand ZARA, has also settled here.

Chongqing Western Outlets

Western Chongqing Outlets Shopping Plaza is located at Jinyu Interchange of Chongqing Economic and Technological Development Zone Airport Expressway, about 30 minutes' drive from Jie Fangbei, two mainstream commercial shopping centers in Chongqing. It is only 10 minutes' drive from Guanyinqiao business district in Jiangbei. 10km； From Jiangbei International Airport; Western Outlets Shopping Plaza is not only a "shopping paradise" in the northern new area of Chongqing, but also a "food paradise" where Italian wineries, western food, international seafood buffets and top Sichuan food are gathered, and it is also an "entertainment paradise" with top clubs, private cinemas and various coffee bars in the west.

Chongqing Bishan Shazhichuan Outlet

Taking the business model of differentiated competition route, Sand Boat Outlet is the first eco-type outlet and sand boat outlet shopping village in China, which manages rural ecological areas. The project is built on the mountain, and the main pedestrian street is connected with the mountain. At the same time, it has mountains, towns, hot springs, ancient Roman architecture and forest parks to create a domestic ecological outlet. In June, Chongqing Shazhichuan Group received a US$ 250 million investment from Huaping Investment Group. The first phase covers an area of 1 18 mu, with a construction area of 74,000 square meters. Teachers and students in Chongqing University Town can arrive in 0/0 minutes by free through train/kloc.

Hefei kaisimao outlets

Located at the intersection of Shengli Road and Langyashan Road in Hefei New Station District, in the crowded area of the new station district, opposite to Guo Sheng and next to Yuan Yi Times Square. Take buses 1, 1 1, 1 165438, 165438. Kosmao Shopping Center KOSMALL, with a total construction area of 1.3 million square meters, is the earliest outlet shopping plaza in Anhui. This is a shopping center selling discounted goods from famous clothing brands at home and abroad. It focuses on "leisure", "sports" and "women's" brand clothing, and gathers world-class famous goods at home and abroad. Its sales price is as low as 1-6 fold, which meets people's shopping needs of high brand and low consumption.

Nanjing Xianfeng outlets

Located at No.4 1 7, Zhongyang Road, it was established at No.41in September 2006. Sightseeing 1, 8, 15, 28, 30, 33, 35, 38, 45, 56 and 65438+

Zhangjiagang Hong Kong City Outlets

It is the first third-class outlet in China, located in the East Second Ring Road of Zhangjiagang, with top international brands such as Dzheniya and hogo boss.

Nantong outlets

The shopping plaza covers an area of 245 mu, with a total construction area of 280,000 square meters and a total investment of 654.38 billion yuan. The project is planned to be developed in three phases, which is a key project for Nantong to promote the construction of the North Wing New City. The first phase of the project covers a building area of 70,000 square meters and consists of 7 commercial buildings, 2 high-rise office buildings, sunken plaza and a large parking lot. It will be a super-regional shopping center in the north wing of the Yangtze River Delta, with factory direct sales and brand discounts as the main formats, integrating shopping, leisure, catering and entertainment.

Changchun Jinjie Outlet

Changchun Jinjie Outlet Brand Discount Plaza opened on June, 2009 1. It is located on Hangzhou Road, 200 meters southwest of Changchun Railway Station. It is one of the few outlet stores in the city center in China. Golden Street Outlet Brand Discount Plaza * * * has a business area of more than 2,000 square meters and has gathered thousands of fine clothes at home and abroad. Adhering to the business philosophy of "rejecting mediocrity and challenging quality", we present a high-quality, low-price, multi-brand and multi-style outlet business model for everyone.

Qingdao Spring Outlets

Qingdao Spring Outlets is the first large-scale outlet shopping, leisure and entertainment center built by China Spring Department Store Group after successfully operating the well-known Beijing Saite Ole. Located at No.269, Christophe Wen Road, Chengyang District, Qingdao, it is a comprehensive high-end department store discount store integrating Ole format and mass boutique department stores. Relying on the rich experience and strong brand appeal of China Spring Department Store Group in operating international first-class brands in China for more than ten years, Qingdao Spring Ole has gathered many well-known brands at home and abroad. In the same brand atmosphere as international first-line brand boutiques, consumers in Qingdao and Shandong enjoy ultra-low surprise discounts and truly experience the "Ole" fashionable new life of "big brand, low price and affordable enjoyment of high-quality luxury life". China's direct-sale stores are basically a combination of factory direct sales and discounts, which have three characteristics:

1, high brand

Outlets are different from ordinary shopping malls. They sell stock goods and discounted goods. Generally, top international brands don't give discounts, which affects their image. But good brands are in stock, and the characteristics of outlets determine that it is the best place for national brands to eliminate inventory. For example, Qingpu in Shanghai and Outlets in Hong Kong City in Zhangjiagang are all big brands.

2. Low discount

The outlets are generally located in the suburbs, such as Qingpu in Shanghai and Hong Kong City in Zhangjiagang. It's far from the city, so the rent is relatively low. Moreover, the products of outlets are directly sold by manufacturers, which can reduce the intermediate profit and finally lower the final selling price. The commodity discounts of Beijing Yansha, Shanghai Qingpu and Zhangjiagang Hong Kong City are only 1~6 fold.

3. The parking lot is very big

The outlets are mainly aimed at car owners, so large parking lots are needed. For example, Shanghai Qingpu Outlets have more than 1 0,000 free parking spaces, Zhengzhou Kangcheng Outlets have 1 0,200 parking spaces and Zhangjiagang Hong Kong City Outlets have 2,500 free parking spaces. In addition, outlets shopping park, as an upgraded version of outlets, is also quietly spreading all over China, such as Jiangsu Wanhe Outlets Shopping Park, Shanghai Clothing City, Huai 'an Outlets and other upgraded formats integrating shopping, leisure and tourism.

For example, Jiangsu Wanhe Outlet Shopping Park is located in Jintan Economic Development Zone, Changzhou, next to Provincial Highway 340. Villa-style buildings are adopted to connect Shanghai-Hangzhou Expressway, Jiang Yan Expressway and Nanjing-Hangzhou Expressway by taking advantage of unique geographical advantages, tourism advantages and garment and home textile processing bases, and undertake the economic radiation of Shanghai, Nanjing, Hangzhou and other megacities.

1, continue to use the "brand+discount" model. Draw lessons from foreign outlets and build the core brand area of the center of trade city.

2. Relying on the clothing industry foundation in China, especially in the Yangtze River Delta, Wanhe Outlets Shopping Park will be built into a commodity display and sales platform for enterprises in surrounding areas.

3. Brand incubation strategy and differentiated business model to meet the needs of different consumers and brand manufacturers. International brands, choose top consumer brands in Europe, America, Japan and South Korea; In addition to well-known brands, domestic brands also have second-and third-tier brands. The mode of realizing differentiated sales will provide huge business opportunities for international brands and also provide a platform for domestic OEM enterprises to display and incubate brands on a large scale.

4. Complete supporting facilities. Trade city is not only located in commodity sales, but also in logistics, commerce, warehousing, entertainment, catering and other supporting planning. After completion, it will not only provide a perfect trading platform, but also reduce the sales cost of merchants in the whole park.

5, shopping+leisure+tourism-Wanhe Trade City is an ideal choice for weekend travel. Careful design and planning, charming environmental layout, the whole trade city will become a large-scale theme shopping park. At the same time, Jintan is an excellent tourist city in China, and Jin Ao Crocodile Pond embodies Thai customs. The old and new "Eight Scenes of Jinsha" are beautiful, and tourist attractions such as Maoshan, Shengtian Agricultural Sightseeing Park, Rulin Watertown and Peacock Garden spread the landscape for you.

6. In February, 2009, 65438, the construction of outlets began. By April of 20 10, the foundation had been completely completed and began to enter the civil construction stage. It is planned to be fully completed in May, 20 1 1. brief introduction

China Outlets Network is a media dedicated to promoting national outlets. China Outlets Network is committed to becoming an important platform for the growth and development of China Outlets industry. With professional and authoritative information, profound industry insight and good execution ability, we provide professional and caring services for upstream and downstream enterprises in the outlet industry. Provide a platform for comprehensive marketing promotion and continuous interaction with consumers for well-known outlets in China, and at the same time find more high-quality and suitable brand suppliers.

Similarly, China Outlets provide a platform for domestic famous brands to get in close contact with consumers, and provide more services for brand image promotion and sales. It also provides professional advice for brands to enter direct-sale stores.

location

Based on the outlet industry in China, we provide professional services for outlet investors, outlet stores, famous brands at home and abroad and end consumers.

target

1. Promote the development of China outlet industry.

2. Close the distance between consumers, brands and Ole Shopping Mall.

3. A full-service provider of outlet business planning. To build a professional portal for China Outlets, and strive to become an important platform for the growth and development of China Outlets such as Beijing Yansha Outlets, Beijing Saite Outlets, Shanghai Qingpu Outlets, Chongqing Outlets, Wuhan Dongcheng Hao Wei Outlets, Hangzhou Outlets, Xiasha Outlets, Wuhan An Baili Outlets Plaza, Chengdu West Outlets and Columbus Avenue Online Outlets. Beijing Yansha Outlets, Beijing Vibrant Oriental Outlets, Shanghai Qingpu Outlets, Shanghai meilan lake Outlets, Hangzhou Xiuboyuan Outlets, Zhangjiagang Hong Kong City Outlets, Suzhou Outlets, Nantong Outlets, Hefei Kesimao Outlets, Qingdao Kangcheng Outlets, Zhengzhou Kangcheng Outlets and changsha tong Cheng Outlets.

There are more than 500 outlets in the world, including nearly 300 in the United States, 9 in Japan and nearly 0/00 in Europe.

Beijing

In 2009, Fangshan officially launched the strategic planning of CSD Central Leisure Shopping Area. Qi Hong, head of Fangshan District, signed a strategic cooperation letter with Peng Yue, chairman of outlets, to build the largest outlets in northern China. Outlets is the first big project introduced by Fangshan CSD, which is expected to start construction at the end of 2009 and will become the largest outlet in North China. Outlets is located in Changyang Town, Fangshan District, adjacent to Shi Jing Expressway and Forest Park, and officially opened at the end of 20 10. It makes full use of Fangshan's superior natural environment and aims to build a garden town where world famous products can be purchased. There are also outdoor sports industries (including football, golf, tennis, rafting, skateboarding, swimming, etc. ), conference center, B&B (a design hotel that originated in Japan and was transformed from residential houses), hot springs, restaurants, theme parks, organic farms, playgrounds, comprehensive cinemas, etc.

Hangzhou

Hangzhou Great World Outlets is the only fourth-generation life shopping center in the Yangtze River Delta with the concept of ecological leisure shopping and international brand discounts as the core, integrating hotels, restaurants, sports and leisure.

The project is located in the center of East New Town and North New Town of Hangzhou. Chengdong New Town is the new commercial core area and comprehensive transportation hub of Hangzhou in the future, and it is the east gate of Hangzhou, with extremely convenient transportation. Chengbei New Town is a large-scale residential area in Hangzhou's eastward expansion, and its future population will exceed 1 10,000. Ding Qiao is the core area of Chengbei New Town, with a future population of more than 400,000.

With the popularity of Hu Bo Park, the largest outlet in the province opened, targeting go on road trip car owners and travel agency teams in Jiangsu and Zhejiang. Because there are too many special stores, discount stores and price reduction stores in Hangzhou, many people sweat when they hear the word "outlets". What goods do outlets sell? According to the official statement, Outlets is actually a factory direct-sale store, which specializes in handling factory tail goods, mainly dealing with surplus or out-of-season products in the form of discounts.

Dalian

With a building area of 330,000 square meters, the project integrates residence, shopping, leisure and entertainment, and hotel catering. The total investment is expected to exceed 2.5 billion yuan. The project includes115000m2 residential apartment, 30000m2 serviced apartment, 35000m2 seaside bar and dining street,15000m2 hotel and 60000m2 outlet shopping center. IMAX cinemas, indoor skating rinks and internationally popular architectural forms such as fashion, culture and leisure shopping blocks will be introduced to our city for the first time. The project hired Bernardo Fort-Brescia, the founder of the world-renowned American ARQ architecture firm, as the overall design of the project. The commercial block has a building height of 3 floors and a residential height of 100 meters, and the whole building is perfectly integrated with the bay. The air corridor integrates the whole shopping block; Colorful exterior wall colors add more fashion charm to the city. 20 13 outlets opened in the first half of the year.

Wuhan

The land of Jingchu with a long history has always been full of beautiful legends. A brand-new commercial body, An Baili Outlet Plaza, was born here, which immediately brought vigorous vitality and power of change to Panlongcheng, the birthplace of Jingchu culture. An Baili Outlet Plaza (Wuhan Panlong) is the third outlet plaza carefully built by Shanghai An Baili Group and the first classic of Ambry Group in Central China. It is located in huangpi district.

Since its opening, Wuhan An Baili Outlets has always set high standards and strict demands on itself in environmental renovation, and has always taken the "upgrading and adjustment" of the environment as the main line of its operation, vigorously upgrading and renovating the environment, and constantly adding charm and charm to its modern shopping plaza. For example, the transformation of lighting engineering, the use of light culture, lighting art to render the charming scenery of Wuhan An Baili Outlet Square at night. The addition of children's amusement facilities such as slides and carousels has been welcomed by children and parents and has become a happy stage for them. Scenery sketches of flower beds can be seen everywhere, making the whole square more fresh and elegant. The spacious main shopping avenue integrates people, architecture and nature. Charming water features, elegant and beautiful music, warm and bright lights, comfortable and leisurely benches, etc. , so that customers can get great physical and mental relaxation while shopping, and present consumers with a beautiful illusion like traveling to a European town for vacation.

Brand is the core competitiveness of enterprise management and the cornerstone of enterprise development. With the successful entry of international first-line brands such as Ermenegildo Zegna, HugoBoss, MaxMara, TOD'S, BALLY, Coach and CORNELIANI in 20 188 1, DAKS, BROOKS BROTHERS, Aquascutum, etc., An Baili Outlet Plaza has gathered 250 brands. In these direct selling brands "factory stores", all the products are brand-name tail goods, and the purchase price is much lower than that of the current season. Their arrival was welcomed by Jiangcheng consumers and achieved good sales performance.

Fuzhou

Haixi Outlets Project settled in Minhou, and started construction on New Year's Day with an investment of US$ 500 million.

/kloc-On the afternoon of 0/6, Outlet World Brand Discount City Holdings Co., Ltd. signed a business contract with Minhou County Government, marking the official settlement of Haixi Outlet City Complex Project in Minhou, and the project is expected to start on New Year's Day next year.

The project is located in Nantong Town, Minhou County, Fuzhou City, at the intersection of Dazhangxi Wulong River, echoing Beijiangbin from afar, and close to Xinnangang Bridge and Yin Fu Expressway. According to the development strategy of Fuzhou Municipal Government, Wulong Jiang Nanan will form a sub-central area of Greater Fuzhou.

There is a gap between high-end business and new tourism consumption in Fuzhou, and there is no high-end supporting facilities around Fuzhou Science Park, Minhou County, University Town and Jinshan Plate. The establishment of outlets will fill this gap. After the project is put into production, it is estimated that the daily traffic volume will be 3,000 to 5,000 vehicles, which will directly drive more than 6,543,800 tourists and shoppers every year. After the project is completed, the land in Shang Jie, Nanyu and Nantong will appreciate.

Tianjin

The "Florence Town-Beijing-Tianjin Famous Outlets", which opened on the 9th, was built with an investment of 654.38 billion yuan by RDM and Witt, with a construction area of 60,000 square meters and a leased area of 42,000 square meters.

According to Bao, Managing Director of RDM Asia Pacific and Chairman of Florence Town, the store has four characteristic shopping theme experience areas, namely luxury goods, international famous products, outdoor sports and leisure, providing nearly 200 categories of luxury goods and fashion products.

Jacob Mache, chairman of RDM, said, "China is the fastest growing region in the world luxury market. Many studies show that China will soon surpass Japan and the United States to become the world's largest consumer of luxury goods, and we and our brand allies recognize this development speed. "

He said that consumers in China are becoming more and more mature, and their desire for luxury goods is rising rapidly. Entering China is RDM's long-term strategy, and now is the best time to invest in China.

The reporter learned that Outlets, headquartered in Paris, France, is an independent builder of large-scale commercial centers and a professional management company for discounted sales of world-class brand-name goods. It has the exclusive franchise rights of 500 most famous outlets in the world, and the price of famous brands sold in the discount city is usually 1 to 30%, which is deeply loved by fashion-seekers. Hong Kong Outlets is planning to build five international outlets urban complex projects, and projects in Foshan, Guangdong and Changsha, Hunan have started construction.

Foshan

The Boao -2 1 Century Real Estate Forum 12 annual meeting hosted by Yingshang.com opened today. Liu, the general manager of the group, was interviewed by a reporter from Win Business Network in the afternoon. It revealed that the Foshan Sanshui Outlets project has been completed, the traffic construction has been completed and put into use, and the investment promotion of the main stores has been completed. It revealed that First Outlets may become bigger and bigger in the future, and plans to become a collector of luxury brands.

Chongqing

There are six outlet projects in Chongqing, except the western outlet which opened in 2008. The outlets under construction include Ruifu, Jiangjin Jinyu Daling Lake, Nan 'an Florence outlet and Dazu Haitang New City outlet.

Jinan

Jinan Baihui Outlets, the first brand-name discount mall built by Jinan Textile and Clothing Professional Committee, is located in the diamond lot of quancheng road 180 (formerly Jinan Department Store), which is known as the "Golden Street of Spring City". Mainly engaged in knitted garments, located in the diamond lot of quancheng road 180 (formerly Jinan Department Store), which is known as the "Golden Street of Spring City". The business area of this shopping mall is 4000 square meters. The interior and exterior decoration (which has been commissioned by Tsinghua University Design Institute) is luxurious and scientific in structure, with 24-hour central air conditioning, 2 two-way rolling escalators, 3 direct passenger elevators and 1 heavy cargo elevator. The layout of the shopping mall is reasonable, which is convenient for customers to go directly to every boutique store. The subwoofer plays beautiful and soothing music to create a pleasant shopping atmosphere.