My sister's shop is in Yangpu District, Shanghai. He runs a roasted seeds and nuts shop, and his business is ok. He also changed the roasted seeds and nuts at the newsstand, and now the rent can't be

My sister's shop is in Yangpu District, Shanghai. He runs a roasted seeds and nuts shop, and his business is ok. He also changed the roasted seeds and nuts at the newsstand, and now the rent can't be made. the strategy of opening a shop

"Jinjiao, Silver Edge, Grass Belly", which is the most basic entry rule of Go. If the seed falls in the golden horn, there will be more meshes on both sides with less circumference

, and if it is enclosed on the silver side and on the small circumference side, it will be possible to enclose a larger

world with a small amount of flowers.

actually, this principle is also applicable to the investment field of shops. Because the benefits of manufacturing a commercial street are not

equal, translating the phrase "Jinjiao, Silver Edge, Grass Belly" into the field of shop investment means that the shops at the corner of the street are the first choice, because people have to stand on the street corner for a long time, so the shops at the corner are

prosperous. "Edge" refers to the port where people enter at both ends of the street, and it is also the place where people who have just entered the commercial street are interested and

have time to stay in high density. "Grass belly" refers to the middle part, which makes the store operation difficult because of the scattered passenger flow, the decline in shopping interest < P > and the lack of walking strength. According to the different location, in terms of value, the difference between them may be more than 1 time.

from the perspective of the radiation circle of commercial areas, a shop is located at the intersection of two roads, which can accept passengers from two roads

in four directions, and has a good display and advertising function. Some convenience stores have seized this location rule < P > and listed "Jinjiao" store as the primary location. Shops located at the "Silver Edge" are located on one side of a road, which has two directions of passenger flow back and forth, and the value is lower than that of Lujiao Store, which is the most common street-facing state in shops. When choosing such shops to invest, we should also look at the width of the road. As the saying goes, "a wide street has no downtown, but a busy street is not wide

", the wider the road, the more unfavorable it is for the gathering of business people's traffic because of the inconvenience in the past. The so-called "grass belly" refers to a sunken shop located in the middle of a commercial street or in a small alley. The facade

falls behind the shops on both sides, resulting in a blind spot of view. When customers see the shop, they have hurried by, and the shop stays in people's field of vision for a very short time, and the audience's attention ability is poor, so it is the shop with the least commercial value.

once you decide to set up a business in a certain place, you must make a comprehensive investigation of the selected place to understand the traffic situation, population density, people flow and so on. The location of shops is a comprehensive decision-making problem. Besides the rule of "Jinjiao, Silver Border and Grass Belly", other issues should be considered when investing. Investment shops need to make a

technical analysis of the investment objects, and they can neither follow their feelings nor play "short, flat and fast" excessively, because investing in

capital by shops is a long-term real estate investment activity, which must be based on investment.

Step 1: Choose a good location and store

Choose a business location with the following key points:

△ Grasp the principle that "passenger flow" is "money flow"

The chances of success in opening a store in a busy location with busy traffic and people are often much higher than those in ordinary locations, because the constant crowds in Sichuan are potential customers, as long as the goods you sell or The lots with large passenger flow are:

① the business center of the town (what we usually call "downtown area"); ② Near the station (including railway station, long-distance bus station, passenger ferry terminal, starting point and terminal of bus); ③ at the entrance of the hospital (a large medical hospital with an inpatient department is preferred); ④ School gate; 5 popular tourist attractions; ⑥ At the entrance of a large wholesale market.

△ Take advantage of the "store in Duo Long" effect

Let's listen to the consumer's statement: Miss Lu, a white-collar worker in a company, is a big consumer of flowers and often sends flowers

baskets and bouquets to customers and friends. She said, except when in a special hurry, she might find a nearby flower shop to buy flowers. Most of the time, < P > she would rush to Stadium Road to buy flowers, because there are many flower shops there, and there are a wide range of colors and varieties, so there are more choices. Ms. Jiang, who teaches

in a university, always likes to go to places with dense clothing stores to buy clothes. She thinks that there are many stores besides styles, and it is easier to shop around and start at a price. Therefore, don't worry about the competition in the same industry. Once there are more and more shops in the same industry,

it will have an aggregation effect, which will easily expand its influence and gather people's popularity, forming a ×× professional street, and business will certainly be easier than doing it alone.

△ Note that the choice of business location is closely related to the business content and potential customer base, and all walks of life have different characteristics and consumption.

Prime location is not the only choice. Some shops are not as good as those in relatively remote special

areas, such as small shops selling oil, salt, sauce and vinegar. It is definitely better to open business in residential areas than in downtown areas. Another example is the stationery < P > store, which is obviously not as ideal as the cultural and educational district in a prime location. Therefore, we must definitely

determine the best place to open a store according to different business industries and projects. The following table is for reference:

ideal location for business

snack bar, grocery store, specialty goods store, hotel, * * * telephone booth, article storage and other cultural and educational areas near the station

bookstore, stationery store, flower gift shop, laundry room, video hall, photo studio

rice shop, grocery store, hair salon, newsstand, tailor shop. Auto parts stores, waste recycling stations, chemical building materials firms and other three types of stores

From the above table, we can see that to choose a suitable store, the more lively the place, the better. The key is to make it

suitable for each line.

after the initial location of the store is selected, a further comprehensive investigation should be made, and the relevant situation should be investigated and analyzed

before deciding whether to finally set up the store here. This paper mainly investigates the following aspects:

△ The situation of the store itself

Ronaldinho, who runs an audio-visual product store, recently set up a store from others. This store with an area of 15 square meters

is located in a sub-prosperous area, and the daily traffic is also considerable, but the rent is very cheap. As long as he is in 8 yuan every month,

Ronaldinho thinks that he has found it cheap and secretly enjoyed it. Unexpectedly, it took more than 1, yuan to decorate, less than a month after the grand opening, and < P > a piece of "Notice of Violation" made him dizzy. It turned out that the last family learned through internal relations that the store would be demolished sooner or later, so they came to

a golden cicada to get out of its shell, made a ticket and ran away, leaving a hoop for Ronaldinho to set. Therefore, before renting a storefront, you must

make a careful investigation and understanding of the storefront.

△ background of the landlord

Some people are eager to find a store, so they search all over the street. Sometimes they can really find several

stores with the words "transfer" on them, and they can't wait to negotiate with them and pay a deposit or even rent. In fact, this practice is extremely hasty, and it is easy to bring < P > a series of sequelae. If you really take a fancy to the storefront, you'd better first find out the real landlord (that is, the owner of property rights < P >) from the side, get a basic understanding of his background and feel reliable before making contact. Generally speaking, it's best to talk directly with the real landlord. If the landlord says that he has leased the contracting right and doesn't want to intervene any more, it's not too late for you to negotiate with the current shopkeeper. In addition, once the talk about

is successful, we should also pay attention to the need for a formal pre-agreement and ask the property owner to change the name of the lessee.

△ The competition in the same industry is mainly about the operating performance and the price level of goods

By examining the operating performance of similar stores in the same location, we can preliminarily calculate the possible profit of renting this store; And

examines their commodity price level in order to determine their future commodity price accordingly. These are all very necessary.

△ passenger flow

"passenger flow" is "money flow". Studying the passenger flow can not only make you have a good idea of the future business situation, but also

provide a scientific basis for you to decide the future marketing focus.

the passenger flow mainly includes the following contents: ① the situation of nearby units and homes, including how many residential buildings, institutions, companies, schools and even other stores (these stores are likely to become your frequent visitors); (2) the structural characteristics of the past people, including their age, gender, occupation and other structural characteristics and consumption habits; ③ The off-peak season of passenger flow. For example, if you want to consider the stores near School < P > in winter and summer vacations, and the stores in concentrated areas of government agencies and companies, you must master their commuting time, and the stores near the bus < P > station should find out the rules of passengers' off-peak season, which are important basis for you to set business hours.

Step 2: Make a further investigation

After the initial selection of the location of the store, a further comprehensive investigation should be made, and the relevant situation should be investigated and analyzed

before deciding whether to finally decide here. The following aspects are mainly investigated:

△ the situation of the store itself

△ the background of the landlord

△ the competition in the same industry is mainly the business performance and the price level of the goods.

by investigating the operating performance of similar stores in the same location, we can preliminarily estimate the possible profit situation of renting this store; And

examines their commodity price level in order to determine their future commodity price accordingly. These are all very necessary.

△ passenger flow

"passenger flow" is "money flow". Studying the passenger flow can not only make you have a good idea of the future business situation, but also

provide a scientific basis for you to decide the future marketing focus.

the passenger flow mainly includes the following contents: ① the situation of nearby units and homes, including how many residential buildings, offices, companies, schools and even other stores (these stores are likely to become your frequent visitors); (2) the structural characteristics of the past people, including their age, gender, occupation and other structural characteristics and consumption habits; ③ The off-peak season of passenger flow. For example, if you want to consider the stores near School < P > in winter and summer vacations, and the stores in concentrated areas of government agencies and companies, you must master their commuting time, and the stores near the bus < P > station should find out the rules of passengers' off-peak season, which are important basis for you to set business hours.

Step 3: Take the desired store as soon as possible

Once you find the ideal store, you should make a decisive decision and take the desired store as soon as possible, otherwise, big sleep,

will probably be beaten to the top by others because of your moment's hesitation, leading to missing the opportunity. How to win the store? Negotiation is naturally

crucial.

△ Talk about the rent price

For opening a store, the rent is often the biggest fixed cost. Before negotiating with the landlord, you should first

have a spectrum in your mind, and first set an acceptable maximum price. This price must be: ① You feel confident that you can afford it

. Especially if you have to pay off the rent for several years in one lump sum, see if you have the ability to pay; (2) budget

, it is estimated that there is money to be earned; (3) to inquire about the similar facade nearby, the price is basically the same, which shows that it is more reasonable than

. Then, based on this self-set maximum rent price, compare the rent price given by the landlord, and weigh the last

negotiation, and it will be easier to succeed.

△ Discuss the payment method

There are many ways to pay the rent, and the most common ones are monthly settlement, regular payment and lump sum. If you want to share a certain percentage of profits according to your operating conditions in addition to the fixed monthly rent, you can use the method of monthly settlement, which can be settled in time, so as not to increase the calculation difficulty for a long time, and both parties will be satisfied; Some facades have set the rent for

one or two years, and then if they want to renew the rent, they often have to increase year by year at a certain rate. In this case, the most reasonable way to pay the rent is to pay it once every six months or once a year, so that once you have a new store or have the intention to change jobs, you won't lose the deposit. Other storefronts are rented for a long time, which means ten or twenty years at a time. If you have enough funds and are optimistic about the storefronts you have selected, you can also pay the rent for ten or twenty years in one lump sum, which will not only avoid the fear that the facade will be poached by others at a high price halfway, but also save a lot of rent, because in the long run, the rent on the door

is generally on the rise.

△ Talk about additional conditions

When negotiating with the landlord, besides talking about the rent, you should also pay attention to the relevant additional conditions, which can also save you a lot of money. First of all, before renting a house, you should have a clear understanding of the existing situation in the store, including the decoration and equipment. However, after

negotiation, you should ask the landlord to carry out basic renovation of the facade room before renting it, such as removing the original scrapped and unusable

equipment and renovation, making basic repairs to the roof, floor and walls of the store, adding or maintaining water and electricity facilities, or ask the landlord to bear the corresponding expenses. In short, we should try our best to save money. At the same time, you can ask for a deposit exemption through

negotiation. The deposit of facade houses in some prime locations is often considerable. Although this money will eventually be returned to you, if you continue to operate, this money will be left there. For entrepreneurs with tight funds, this is not a small "burden". If you talk well, it is entirely possible to unload it. In addition, you can also ask for a delay in paying the rent by talking about

. Try to lower the initial rent as much as possible, and then pay it according to the standard after the business is on the right track for a period of time, < P > and make up the difference in the previous period. As long as you earnestly and reasonably analyze the words to the landlord and actively limit the extension period,

some reasonable landlords will agree, which can also reduce a lot of economic burden for the initial stage of starting a business.

shallow construction: location of snack bar

people's inertia can never be satisfied. As long as they can get it in front of them, ordinary people will not go far and seek it elsewhere.

this sentence must be considered before opening a store, and how to choose a location based on it is also very important.

Take two snack bars in front of a residential area in Shaxian as an example to illustrate the problem. Among them, A snack bar is located in the first store next to the door of the small

area. Residents in the area can see this store as soon as they go out, and they are used to turning in for

meals as soon as they go out. And B's snack bar is diagonally opposite not far away, which is about 5 meters away from the entrance of this community, but it is located outside the wall of this community, and it is also a sharp intersection. The locations of these two stores are similar, and the food tastes are almost the same, but < P > it is strange that Store A is crowded and often packed. But the B store is empty, and there are few diners. I

wonder why the two stores have similar flavors, the boss's manners in dealing with people are polite and the store's hygiene is relatively clean, but

why is store B just deserted by few people? The elements of "good weather, favorable geographical location and harmonious people"

are available to both sides, so why is there such a big difference? Later, the owner of store B launched a new "door-to-door delivery" service, which was left for people living near < P >.