Thesis Proposal on Employee Satisfaction

Thesis Proposal on Employee Satisfaction

1. Combined with the situation of the graduation project (thesis) topic and based on the literature reviewed, each person writes a literature review of about 1,500 words ( Including research progress, basis for selecting the topic, purpose, and significance)

1. Research progress

(Writing guidance: The so-called research progress refers to: about what you are studying The title of the paper you are writing, the research status of the relevant domestic and foreign literature on this content, the research field, research objects, research angles, methods, etc. What conclusions and opinions have been drawn by these scholars? Summarize the opinions of each scholar in a few sentences. That's it. You can get this information from two ways. First, you can check relevant books in the library. Second, you can also add some of the opinions in those articles on CNKI. Summarize and list)

With the development of social economy, competition between Chinese and foreign enterprises has become increasingly fierce, and the management system of enterprises has become more and more perfect. The most important manifestation is that more and more enterprises Gradually realizing that employees are one of the key factors in the success or failure of an enterprise, the concept of employee satisfaction appears in the minds of many managers. Specifically, employee satisfaction refers to the comprehensive result obtained after employees explain various characteristics of their work. It mainly involves whether a certain work situation factor affects their job satisfaction [1]. Employee satisfaction Degree is a barometer of corporate health and employee positivity, and employee satisfaction surveys are a measurement tool [2]. After knowing the secret of this success, companies are increasingly using survey methods to understand Employee satisfaction status.

The earliest concept of "employee satisfaction" comes from Western management thought. Foreign research on employee satisfaction has exceeded half a century. In the traditional sense, employee satisfaction mainly refers to job satisfaction [3 ]. According to my analysis and summary, the research on employee satisfaction is mainly divided into two inseparable parts. One is the influencing factors of employee satisfaction, that is, its dimensions; the other is the survey methods and measurement tools of employee satisfaction. In terms of research on the dimensions of employee satisfaction, American scholar Hop Pock's classic study "Job Satisfaction" in 1935 proposed that employee satisfaction is employees' psychological and physiological satisfaction with environmental factors, that is, employees' subjective feelings about the work environment. [2]. In the late 1950s, American psychologist Herzberg proposed the famous two-factor theory. He called factors related to job satisfaction satisfaction factors or motivation factors, and factors related to job dissatisfaction. It is called dissatisfaction factors or hygiene factors [5]. Later, Locke pointed out that the components of employee satisfaction include ten factors such as work itself and remuneration; Amod and Fidelman proposed that the components include six factors such as boss and economic remuneration. A series of studies have also been conducted on the dimensions of employee satisfaction. These studies have a very important impact on the scientific division of employee satisfaction dimensions [6]. In terms of research on employee satisfaction surveys and measurement tools, people have developed many kinds of employee satisfaction evaluation tools. The more mature ones mainly include: work Descriptive Index (JDI for short); Minnesota Satisfaction Scale (MSQ for short); Peter Need Satisfaction Questionnaire (NSU for short) [7]. In the United States in the 1980s, according to surveys, 50% of companies used the survey discovery method. By the 1990s, more than 70% of companies used the survey discovery method [8]. Compared with the results achieved in employee satisfaction research in Western countries, the research on employee satisfaction by corporate managers and scholars in my country is still in its infancy. In 1978, the employee satisfaction survey report by Xu Liancang and others was published in Guangming Daily, which attracted widespread public attention at home and abroad. This was the earliest employee satisfaction survey conducted in China [9]. In terms of measurement tools, my country Most scholars mainly use foreign measurement tools, and in 2001, Lu Jia and others developed a modern employee satisfaction scale for my country [10].

As employee satisfaction is gradually affected by various industries With the attention of business managers, hotel managers and hotel industry scholars have also kept up with the times and conducted theoretical and practical research on hotel employee satisfaction.

In terms of theory, Li Huailan published an article "High customer and employee satisfaction is the cornerstone of the development of the hotel industry" in the Journal of Wuhu Vocational and Technical College in 2004. He believed that under the guidance of the people-oriented concept, the hotel industry must not only strive to achieve "customer-oriented" As the center?, we also need to realize the "employee-centered". The win-win situation between customers and employees is the source of the hotel's survival and development [11]. In 2006, Wang Rui published an article "Hotel Satisfaction Determines Customer Satisfaction", arguing that how to satisfy customers and To become a loyal hotel guest, the most fundamental thing is to improve employee satisfaction, cultivate employees' sense of belonging to the hotel, and continuously enhance employees' centripetal force towards the hotel [12]. In terms of practical research, in 2004, Wang Hua and Huang Yanling conducted a study on Guilin City 12 An analysis of the job satisfaction of employees of star-rated hotels in Guilin was conducted. The survey found that the job satisfaction of star-rated hotel employees in Guilin was low, and dissatisfaction with hotel work remuneration, promotion opportunities and further education opportunities was the main reason for low job satisfaction [13 ]. In 2007, Dai Bin and others conducted an employee satisfaction survey and analysis on China's first batch of platinum five-star hotel pilot units (China World Hotel in Beijing, Portman Ritz-Carlton Hotel in Shanghai, Guangzhou Garden Hotel and Jinan Shandong Tower). And put forward opinions and suggestions in response to the problems that arise [14]. From the overall situation, the survey on hotel employee satisfaction is still in its infancy. Many hotels in many regions lack such surveys, while the economy is developed and the hotel industry is developing rapidly. The Pearl River Delta region is not included. Except for the above-mentioned employee satisfaction survey and analysis of the Guangzhou Garden Hotel, I have not found any information and data on employee satisfaction surveys conducted by other hotels in the Pearl River Delta.

2. Basis for topic selection

(Writing guidance: The basis for topic selection is equivalent to the research background, which refers to why you chose this topic and why you chose this hotel as an example. It can be considered from two aspects , (1) What are the limitations of the current research on this topic, or which areas still have shortcomings or lack of attention and investigation and research (2) The changes and problems brought about by the current industry development make research and thinking in this area very urgent. What problems does this hotel have in this regard, and what is its representativeness? )

Hotels are a typical labor-intensive industry, with more employees than other companies of similar size, and because of their complete functional facilities. , so the gender, age, and education level of hotel employees are very complex, and each employee has the autonomy to work or not. In this way, hotel managers must take active measures to manage human resources, and hotel human resources The core of resource management is employee satisfaction, because? Without satisfied employees, there will be no satisfied guests; without satisfied guests, there will be no satisfied owners; without satisfied owners, there will be no satisfied society? [15]. And employee satisfaction The survey can not only measure employee satisfaction, but more importantly, it can assist hotel managers to improve employee satisfaction based on actual conditions, thereby enhancing employee engagement and loyalty. According to a survey by the Human Resources Development and Training Center of the my country Tourism Association, the average employee turnover rate in the hotel industry from 2002 to 2004 was 23.95%[16]. In addition, according to statistics from the China Human Resources Research Network, the employee turnover rate in hotels in Dongguan is around 30% , it is increasingly difficult for the hotel industry to recruit employees and keep employees stable, especially to stabilize outstanding employees [17]. In addition, in order to adapt to economic development in Dongguan in recent years, five-star hotels have sprung up, thus expanding the In order to meet the demand for hotel employees, various hotels are trying every possible means to poach employees, which has also led to an increasing employee turnover rate. Therefore, while developing hardware facilities and attracting talents, stores must pay attention to employee management, improve employee satisfaction, reduce unnecessary employee turnover, retain outstanding talents, and thereby enhance their brand image. As one of the most luxurious hotels in Dongguan and even the entire Pearl River Delta, Sofitel Dongguan Yujingwan Hotel has been leading the Dongguan hotel industry towards high quality since it officially became one of the Sofitel brand hotels under the French AccorHotels International Group in 2004. With its international development, it is a very representative hotel in the entire Dongguan area, and the research on this topic is of representative significance.

3. The purpose and significance of the topic selection

(Writing guidance: The so-called purpose and significance of the topic selection refer to what purpose you hope to achieve through the writing of your article, or what will happen What effect.

Including: (1) The importance of this research topic and its application in practical fields; (2) What can be expected to be achieved through research, what problems can be solved, and in what aspects is it valuable, etc.)

Due to the changes in China’s economy With rapid development and improvement of people's living standards, my country's tourism industry has developed rapidly. As an ancillary industry of the tourism industry, the hotel industry has also entered a period of rapid development. More internationally renowned hotel management groups have taken a fancy to China's potential consumer market. Various hotel brands have entered China one after another, especially in cities with relatively developed economies. Although the entire hotel industry seems to be prosperous, as an important part of hotel management, there are still many aspects worth exploring in hotel human resource management, especially This is the main component of employee satisfaction. For a hotel's human resources management, employee satisfaction truly reflects its management level. Employee satisfaction is the highest state of human resources management and allows the hotel to perform at its best in the social and business environment in which it operates. When employees are satisfied, it is possible to produce or provide products or services that satisfy customers and attract them to become the company's most loyal customers. For hotels, management must be people-oriented. In actual work, employees must be satisfied. Only when employees are satisfied can customers be truly satisfied. This paper studies the employee satisfaction of Sofitel Dongguan Yujingwan Hotel, analyzes the influencing factors of employee satisfaction and existing problems in human resources management, and puts forward targeted suggestions, hoping to improve hotel employee satisfaction. The degree has certain application value and can provide useful reference for other hotels, which makes managers in the entire hotel industry attach great importance to employee satisfaction and promotes the entire hotel industry to develop more steadily and rapidly.

2. The problems to be studied or solved in this topic and the research methods (approaches) to be adopted:

1. The problems to be studied or solved in this topic:

< p>　1. Basic knowledge of employee satisfaction

2. Cross-analysis of employee personal information and satisfaction evaluation of Sofitel Dongguan Royal Bay Hotel

3. Sofitel Dongguan Royal Bay Hotel Analysis of the overall evaluation of the hotel and satisfaction of various indicators by Jingwan Hotel employees

4. The main factors affecting employee satisfaction at Sofitel Dongguan Yujingwan Hotel

5. Improvement Suggestions on employee satisfaction of Sofitel Dongguan Yujingwan Hotel

2. Research methods used:

1. Literature search method: collect information through literature search method, such as: view Books and documents related to human resource management;

2. Field investigation method: through on-site investigation, learn the specific information of the hotel, such as: internship in this hotel;

3. Questionnaire survey method: An employee satisfaction survey form was designed to conduct an employee satisfaction survey on Sofitel Dongguan Yujingwan Hotel.

3. Opinions of the instructor: (omitted)

Main references:

(Writing guidance: no less than 15 articles, journal documents accounting for more than half, It is best to have foreign language documents, the format must be standardized, and the serial number of each document must be consistent with the serial number that appears in the article).

[1] Xiao Songtao, Yu Fei, Jia Yongfeng Research on hotel employee satisfaction index evaluation system [J]. Consumer Guide, 2008(04): 60, 103.

[2] Mao Xiaoyan, Song Aiguo. A review of research on employee satisfaction [J]. Science and Technology Economic Market, 2007(07): 83-84.

[3] Luo Ling, Yang Xiaolin, Li Tielin. Analysis of employee satisfaction survey [J]. Metallurgical Economics and Management, 2008(01):31-33.

[4] Zhang Ping, Cui Yongsheng. Research progress on factors affecting employee job satisfaction [J]. Economist, 2005(02): 160-161.

[5] He Bo. On the current status and assumptions of employee satisfaction research [N]. Journal of Chongqing University (Social Science Edition), 2003(05): 128-130.

[6] You Jianping.

Evaluation methods and tools for employee satisfaction evaluation [J]. National Business Situation (Economic Theory Research), 2008(08): 31-32.

[7]Dong Zhiqiang. Innovative Practice of Personnel Management [M]. Beijing: China Economic Press, 2004?198.

[8] Liu Fang, Fu Yunxin. A review of research on employee satisfaction [J]. Shopping Mall Modernization, 2008(10):100-101.

[9] Lu Jia, Shi Kan, Yang Jifeng. Evaluation structure and method of job satisfaction [J]. China Human Resources Development, 2001(01): 49-53.

[10]Li Huailan. High customer and employee satisfaction is the cornerstone of the development of the hotel industry [J]. Journal of Wuhu Vocational and Technical College 2004(02): 145-147.

[11]Wang Rui. Hotel employee satisfaction determines customer satisfaction [J]. Market Weekly (Theoretical Research), 2006(09):103-105.

[12]Wang Hua, Huang Yanling. Analysis on job satisfaction of star-rated hotel employees in Guilin [J]. Reform and Strategy, 2004(5):88-91. ;