What is the job of brand operation?

Question 1: The concept of brand operation Brand operation is a series of comprehensive planning work with brand as the core, and it is a complex system engineering. With the increasingly fierce market competition, the competition among enterprises is more and more obviously manifested as brand competition. Whether an enterprise can cultivate its own famous brand will directly determine its competitiveness in the market. Brand management refers to the company's name, trademarks of products or services and other intangible assets that can be distinguished from competitors' signs and advertisements, which constitute the company's unique market image. There are many definitions of brand in theoretical circles, which are listed as follows: 1. Brand operation refers to the tangible and intangible comprehensive performance of an organization and its products or services, with the purpose of identifying the products or services of the organization and distinguishing them from those of competitors. 2. Brand management is a name, term, mark, symbol or pattern used to identify the products or services provided by an enterprise to a certain consumer or a group of consumers, or their mutual combination. (Marketing expert Philip? Dr. Milton Kotler) 3. "Brand" operation is the holographic concentration of all intangible assets of an enterprise or brand subject (including cities and individuals), which can be identified by specific "symbols"; It is the product of the interaction between subject and object, subject and society, enterprise and consumer. Related concepts generally believe that brand operation is a name, term, logo, symbol or pattern, or their mutual combination, which is used to identify a seller or a group of sellers' products or services and distinguish them from competitors' products or services. There are some concepts closely related to the brand: brand operation name: the part that can be read in brand operation-the combination of words, letters, numbers or phrases. Such as Haier, Double Happiness 1999, TCL, etc. Brand operation logo: the part of brand operation that cannot be voiced-including symbols, patterns or obvious colors or fonts. Such as the hook shape of Nike, the swan shape of Little Swan, the font of IBM and the standard color of dark blue. Brand operation role; It is a way to express brand operation with humanoid or anthropomorphic logos, such as Haier Brothers, McDonald's, Mickey Mouse and Master Kong. Trademark: the whole brand, brand logo, brand function or combination of various elements protected by law. When using a trademark, it should be marked with "R" or "Note" to indicate a registered trademark.

Question 2: What are the main responsibilities of operation and management positions at different levels, and the tasks required for product operation in different industries are also different?

Provide a job as a financial APP operation manager for your reference.

1. Make an effective product promotion plan (content/activities/users/channels/applications, etc.). );

2. Responsible for the planning and implementation of online operation activities, continuously plan operation activities according to product objectives and track actual effects;

3. Participate in maintaining and strengthening cooperative partnership, and expand and promote joint operation and promotion activities;

4. Participate in the design of product functions and business models, and put forward product suggestions based on operational feedback;

5. Promote product promotion through product operation strategies, explore the formulation of plans to help users grow and promote, and enhance the growth space of users. 6. Cultivate the management and operation team and lead the team members to complete the operation indicators.

Question 3: What are the specific tasks of new media operation? 1, responsible for the mobile Internet from the media platform (WeChat, Weibo, mobile? (mainly) daily operation and promotion;

2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;

3. Responsible for planning and implementing the daily activities and tracking and maintenance of the WeChat marketing line, and sending all kinds of WeChat content according to the project;

4. Responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time;

5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;

7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.

Question 4: What is the responsibility of the Director of Operations? The operation director has a wide range of work and high authority. His work ability mainly lies in management ability, planning ability and promotion ability. At the same time, he is required to have strong interpersonal skills in order to fulfill the duties of the operation director well. Its responsibilities mainly include the following aspects: (1) Responsible for building and developing the operation team, organizing staff training, assessment and talent echelon construction to meet the business development needs of the company; Responsible for the recruitment, training and assessment of personnel in relevant positions under their jurisdiction; (2) Overall responsible for brand operation management, including brand management, service specification, business training, image management and commodity and price management of flagship stores and shopping malls. (3) To be responsible for the formulation, deployment and supervision of the overall market work plan in the area under its jurisdiction, which is an important part of the duties of the operation director, and to enhance the brand's popularity and recognition in the area under its jurisdiction; Responsible for inventory control and management in the area under its jurisdiction; Be responsible for establishing and improving operation-related systems and working standards; Be responsible for the implementation of the company's rules and regulations within its jurisdiction. Responsible for promoting channel expansion in the area under its jurisdiction; Responsible for coordinating external public relations (* * *, important customers, etc.). ) area under its jurisdiction. (IV) To be responsible for the supervision (operation and brand planning) of the marketing department of the company, and organize and supervise the implementation of external cooperation, channel management, media cooperation, promotion planning, service product development and other related work of the marketing department. (5) Responsible for the coordination, planning, organization and cooperative implementation of foreign strategic cooperative brands, responsible for the negotiation, control and image innovation of large-scale key decoration projects, the analysis of industry brand competition pattern and competitive strategic planning, the conceptual planning and promotion scheme design of brand products, and the follow-up of industry media partners. In addition, the duties of the director of operations also include formulating and implementing the sales plan in the area under his jurisdiction, achieving the company's established sales targets, and being responsible for the daily management of the department to ensure the orderly operation of the department system. In addition, the operation directors of some companies are also responsible for taking effective measures to promote sales performance and profit contribution in their respective regions; Responsible for the decomposition of work objectives and performance indicators, deploy the business operation of the monitoring center, and ensure the realization of the objectives; Responsible for the management and control of various financial expenses. During the meeting, the work of the Director of Operations was adjusted again. The duties of the Director of Operations also include the need to support departments such as brand manual design, lighting advertising, display layout design, and special equipment design, and be responsible for realizing the project work assigned by the General Manager. To be an excellent director of operations, in addition to the necessary professional ability, the required personal qualities also need a high level. For example, they must have a high level of education, innovative spirit and a high sense of responsibility. In terms of professional ability, it also needs rich modern enterprise operation management ability and planning ability. Put forward unique and feasible opinions and familiarity with the industry in an emergency. The above are the main responsibilities of the Director of Operations for reference only.

Question 5: What are the daily work of Taobao operation? Well, I have worked for three years, and my daily work is simple and complicated. Every morning I count the data and analyze the problems of the previous day according to the results of the statistics. If there are problems with conversion rate, UV, PV, etc. Will analyze it, look at the source, many, many, find problems and then make today's work tasks, what needs to be done to avoid problems. Now it is to optimize according to the needs of the store, change pictures, follow up customer service, and so on, and then plan some activities, and so on.

Question 6: What are the types of e-commerce work? 1. Key partners High Commissioner for Development

2.p4p sales operation-products and services

3. Network Marketing Planning Specialist

4。 Product Manager (transaction line, store line, buyer line, category line)

5. Industry Operation (3C Digital Products)

6. Senior Data Analyst

7.SEO technical post personnel

eight

1. Logistics manager is urgently needed.

2. Financial analysts are urgently needed.

3. Purchasing and marketing representatives

4. Product Manager (Business Type)

5. Warehouse Manager

6. Chief Administrative Procurement Officer

7. Training supervisor

8. Attendant representative

9. Audit Manager

10. Accounting Manager

1 1. PR Manager

12. Contract review supervisor

13. fund manager

14. Distribution Manager

15. Purchasing and Marketing Manager

16. process planning supervisor

17. tax supervisor

18. Purchasing and Marketing Assistant

1. Business Development Manager

2. Marketing Planning Manager

3. There is an urgent need to recruit activity directors.

4. Brand managers are urgently needed

5. Head of Market Analysis

1. data supervisor

2. Platform Architect

3. Software development engineer

4. System implementation supervisor

5. There is an urgent need for SEO technical personnel.

6. Long-term recruitment of architects

7. Program development engineer

8.BI development engineer

9. Software testing engineer

10. Platform development engineer

1 1.Web front-end development engineer

Advertising marketing consultant

Senior market analyst

Online B2B Copywriting (English)

Java development supervisor/manager

Visual design

Front-end development engineer

New account manager of online sales treasure (P4P)

Search platform development engineer

Senior R&D engineer of information extraction system

R&D engineer of content advertising matching platform

System platform architect

Training operation

Jia Zhuang/Building Materials/Department Store Market Operation Planning Specialist

Clothing marketing and promotion expert

Processing marketing planning specialist

Search and advertising algorithm research and development engineer

Telemarketing in James J.S.Wong

Application operation and maintenance engineer

Mechanical Industry Operation Specialist (Hangzhou)

Product Manager (Hangzhou)

Advanced database marketing

Word of mouth marketing expert

Product operation service specialist

Marketing promotion specialist

Brand product manager

Marketing analyst

Brand marketing planning

Java development engineer

Java architect

Clothing market operation specialist

C++ development engineer

Sr Product Manager (Transaction Payment)

Java engineer

data analyst

Senior data analyst

Website operation specialist

Customer relations specialist

Product Manager

Interactive Designer (Hangzhou)

Interface Engineer (Web Design)

Visual design

Search product manager

Product Manager

Product operation specialist

Interaction designer

Visual design

Product Manager

Question 7: What is the responsibility of the Director of Operations? Responsibilities of the Director of Operations: 1. Formulate the company's overall management policy and strategy. Job responsibilities of the operation director: planning and promoting the company brand. Job responsibilities of operation director: establish and develop the whole operation team. Responsibilities of the operation director: coordinate the work of all departments of the company and establish an effective team cooperation mechanism. Responsibilities of Director of Operations: Complete other tasks assigned by the Board of Directors. These are the daily duties of the Director of Operations. Of course, the responsibilities of the operations director will change in different companies, so we should analyze the specific problems ~

Question 8: What are the usual work contents of e-commerce operation? Be specific! Hello, I hope it can be adopted, thank you!

Um ... I make Alibaba products. If you want to do e-commerce, you can choose from two aspects. One is to do network marketing for a company and promote product sales through the Internet.

The other is to work in a network technology company like me, so that more customers can join e-commerce.

There are many e-commerce products, such as Alibaba, baidu promotion, website construction, maintenance, optimization, HC, Mingwan and sogou. You can also go to the recruitment website to submit your resume, and you will learn a lot when you get an interview.

Question 9: What is the work content of Taobao agent operation? If it is a whole, it is roughly subdivided in operation. If it is an operation, it is divided into artists and copywriters, who specialize in analyzing the operation itself of the overall trend of the store and receiving customer service. Although it is so simple, it is very difficult to do it well. Because your ultimate goal, whether it's agent operation or self-management, is to bring your own store to practical results. You definitely need products to operate. If you want a product, you can't do without taking pictures of artists. There are some details. The main work of painting shop decoration is done by artists, followed by copywriting, which, as the name implies, is dedicated to writing articles. For example, what is written on Wangpu is more attractive, and what is written on the main map is a copy. In fact, the artist and copywriter can be done by one person, but considering that it is very difficult to do it in practice, photographers usually write articles and copywriters, and then it is time to talk about operations. This is the most important and difficult of the four steps. You have to find your own store product, customer orientation, and then attack gradually. There is also a customer service that specializes in receiving customers when the inquiry comes, which is roughly the same.

Question 10: What exactly does a brand manager (brand operation management) do? If I want to do it, how can I enter this industry? The brand manager is the person directly responsible for the operation of each brand product or product line, so that he can be fully responsible for the product development (including product concept, price and cost, material requirements, packaging requirements, time to market, etc.). ), product sales, product gross profit and other brand operations, and specifically coordinate the work of product development department, production department and sales department, and be responsible for the whole process of brand building.