Perfect diary parent company Yixian e-commerce went public in the United States. Will you buy its stock?

Perfect Diary is a rapidly developing beauty brand in China. In just one year, the sales of its beauty products exceeded 10 million, belonging to the unicorn enterprise in the domestic beauty industry. In fact, with the growth of the domestic consumer market, many excellent domestic brands have appeared in many fields, and in the field of beauty, this domestic brand is the perfect diary. During the Double Eleven, the Perfect Diary once again showed the characteristics of its unicorn. On the first day of the Double Eleven, in 33 minutes, sales exceeded 100 million, making it the first cosmetics brand to break 100 million. At the same time of the Double Eleventh Congress, Perfect Diary's parent company, Yixian E-commerce, also formally submitted a prospectus, becoming the first US beauty company in China. More importantly, this beauty brand has only been established for less than five years.

Judging from the development of Perfect Diary, it took only three years from brand establishment to becoming the leading brand of beauty cosmetics in China. According to the prospectus of the parent company Yixian E-commerce, its Internet beauty brands include Perfect Diary, Little Odin and Wanzi Xinxuan. These three brands served more than 23.4 million users in 20 19, an increase of 230% compared with 20 18. Even under the influence of this year's epidemic, in the first three quarters, the three brands of Yixian E-commerce also served 23.5 million users, which exceeded the performance of last year in just three quarters.

According to industry analysis, the beauty market in China is huge and growing at a high speed. In 20 19, China's beauty market will be USD 38 billion, and the industry growth will exceed 10% in the future. As the perfect diary brand of unicorn, it is far from reaching the ceiling. At present, there are many brands in the domestic market, including big brands and excellent international brands that have been established in China for more than 10 years, but they have not completely occupied the market. At this time, the perfect diary brand, as a unicorn company, has every opportunity to seize more shares.

It is reported that Perfect Diary does not adopt the traditional offline propaganda method, but actively cooperates with the industry leader V to directly promote its products to users, especially to create various explosive products. This explosive product, coupled with users' spontaneous sharing and publicity, has made the brand of Perfect Diary grow rapidly.