What knowledge and skills do you need to learn in online marketing?

What positions do enterprises need for network marketing talents? What are the requirements of these positions? What should I learn to meet the job recruitment needs of enterprises? We can sort out some information. The network marketing talents needed by enterprises include: e-commerce engineer, website optimization, commerce specialist, bidding specialist, operation specialist, network promotion specialist, IT specialist, network planner, SEO optimization engineer, media development specialist, e-commerce manager and e-commerce executive.

However, after market research, there is a general shortage of online marketing talents, which is 6,543,800+0,000 jobs.

Therefore, it is possible that in the next three years, with the large demand for network marketing talents by enterprises, more than 100 jobs will be created.

Among them, we select several positions to see what their job requirements are.

1. Network planning: Requirements: 1, at least 2 years experience in Internet promotion and operation, with specific event planning and marketing promotion cases; 2, familiar with the website development process, at least can clearly express the technical realization of network marketing planning scheme; 3. Careful, with data sensitivity, strong writing skills and creative ability; 4. Strong execution ability, communication and coordination ability, certain experience in marketing, website promotion cooperation and network media relationship management, extensive and in-depth website resource relationship, and familiarity with website cooperation operation mode and rules are preferred. 5. Good writing skills, ability to independently write various publicity websites and media cooperation programs, strong flexibility and creativity, and ability to independently plan, organize and implement projects is preferred; 6. Those who have unique website project marketing concept and modern website innovation planning ability are preferred.

Job responsibilities: 1, formulation and implementation of website promotion cooperation strategy; 2. Development, management and operation of online media and public relations resources; 3. Monitor and implement website promotion and publicity effect evaluation; 4. Responsible for the overall planning of new product release, as well as the planning, organization and implementation of new products and online activities; 5. According to the product status and user feedback, improve the online marketing mode of products in time and put forward the overall product planning; 6. Be responsible for the construction of website function columns and communication with technical departments.

Responsibility: 1. Analyze website keywords, analyze and study related practices of competitors and other websites, evaluate keywords, prepare website optimization scheme and be responsible for its implementation, and put forward reasonable website adjustment suggestions around optimization.

2. Responsible for website SEO promotion, SEM scheme analysis, implementation and tracking of various traffic promotion schemes, writing website SEO operation documents, establishing external links and sorting out soft texts, and promoting foreign search engines such as Google.

3. Exchange traffic, data, reverse links or services with third-party websites, or form strategic cooperation alliances to increase the traffic and popularity of websites.

4. Be familiar with special promotion methods such as soft text, link exchange, email promotion, SNS promotion, forum promotion, etc., plan and implement the promotion theme. It is best to have relevant website cooperation resources. 5. Responsible for monitoring Google's collection and ranking, as well as online marketing research, analysis and services focusing on search engine optimization.

Formulate and organize the implementation of the SEO optimization scheme for the company's website and network products, and be responsible for optimizing the web page structure to ensure that the website SEO technical level, website PR value and alexa ranking remain leading in the industry.

5. Cooperate with the company in product network marketing; Experience in e-commerce website operation and promotion and network marketing is preferred.

6. Plan and follow up the activities in Weibo.

Job requirements: 1. Skillfully apply all kinds of online marketing software and master all kinds of online marketing promotion methods; 2. Rich practical experience in network promotion, good network marketing skills, market planning and operational execution ability; ; At least 3.2 years experience in operating and promoting online communities or e-commerce websites; Familiar with soft text, link exchange, email promotion, SNS promotion, forum promotion and other special promotion methods; 4. Plan and implement the promotion theme, preferably with relevant website cooperation resources; 5. The annual salary is 654.38+ten thousand yuan.

Three. Responsibilities of Operation Specialist: 1

Responsible for market research, online shopping customer data analysis, UIUE survey; 2

Responsible for brand and product copy planning, writing advertising copy, etc. three

Cooperate with advertising activities and write relevant soft articles needed by the market; four

Responsible for digging up publicity points according to product operation requirements and schemes, and formulating marketing and advertising themes; five

Responsible for assisting departments to make marketing advertising plans and writing various marketing documents; six

Responsible for organizing and planning marketing activities according to market forms.

Requirements: 1

College degree or above, more than one year working experience, with originality and strategic thinking ability; Graduates with outstanding ability can relax their conditions.

2

Excellent creativity and writing skills, as well as the ability to work independently and carry out creative activities; three

Have a certain literary foundation, strong writing and text editing skills, and fluent writing; four

Familiar with the characteristics of copywriting required by various advertising styles and various forms of communication.

five

More than one year working experience in advertising planning is preferred.

From these existing job descriptions, we can gradually sum up the conditions that network marketing talents should have: 1, and can analyze and summarize enterprise network marketing strategies.

2. It will help enterprises to diagnose and analyze the website.

This will help enterprises to analyze their competitors.

4. Help enterprises to formulate marketing strategies and choose appropriate advertising or service providers.

5. Help enterprises maintain websites.

6, tracking and maintaining the enterprise network marketing effect.

7, must be a college degree or above.