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What is the focus of the self-study exam of organizational behavior in Guangdong?

Key points of organizational behavior self-study exam:

First, the factors affecting social perception and their applications:

1, the first cause effect and recency effect: In the process of forming an impression on others, Du people often form an impression according to some information they first receive. On the contrary, sometimes, the information people finally receive will also affect their impressions.

2, projection phenomenon: imagine others as the same as themselves, think that they have something special and others have it.

3. Halo effect: When one aspect of a person gets a good (or bad) evaluation, his other aspects also get a good (or bad) evaluation.

4. Social stereotype: the product of categorization is a general and fixed view of people in a certain group. (Glass ceiling)

5. Restraint phenomenon: We often infer from a person's quality and personality psychological characteristics that other people close to a person also have this quality and personality characteristics.

6. Contrast effect: people's perception is often influenced by reference objects, which distorts perception.

Application: corporate image design; Recruitment interview; Performance expectation; Performance evaluation; Attribution of achievement; Impression management and its cognition

Door effect, facade effect, flattering skills, appropriate self-disclosure.

Second, the theory of attitude change:

1, the theory of phased change of attitude (obedience, identification and internalization)

2. Cognitive disharmony theory (logic violation, cultural value conflict, concept level conflict, contradiction between old and new experiences) (changing or denying one side, changing the intensity of both sides at the same time, introducing new cognitive factors)

3. Balance theory (the balance factor of interpersonal relationship and the principle of minimum effort)

Influencing factors:

1, situational model of attitude change (communicator->; Communication information->; Attitude subject

2. Specific influencing factors of attitude change (disseminator, disseminator, attitude subject, disseminator background).

Change method:

1, the application of the propagation influence rule

2, reference group guidance (management by objectives)

3. Changing attitude by changing behavior (over-theory)

4. Role-playing and changing the interaction between subject and object.

5. Avoidance and utilization of rebellious psychology (forbidden fruit rebellion = hope of Ponla effect)

Measurement of job satisfaction

Third, content-based and process-based incentive theory

Content type:

Maslow's demand theory: 1, physiology, 2 safety, 3 friendliness, 4 respect, 5 self-realization.

2. McLelland's achievement incentive theory: 1, power, 2, achievement, 3, affinity.

3. Weiner's attribution theory: controllable factors: ability and effort; Uncontrollable factors: task difficulty, opportunity

4. Alderfer's ERG theory: 1, survival needs (material security and basic physiological needs) 2, belonging needs (social and interpersonal security needs) 3, development needs (self-esteem and self-realization needs).

5. Herzberg's two-factor theory: health factor (external cause); Incentive factors (internal factors)

Process type:

Roaring expectation theory; Adams equity theory; Skinner's reinforcement theory

Fourth, the conditions of interpersonal attraction.

1, distance 2, familiarity 3, personal characteristics (talent, attraction, personality quality) 4, similarity and complementarity

Comprehensive improvement technology of interpersonal relationship: PAC technology, sensitivity training and role-playing.

Five, leadership theory:

1, features: 1, talent 2, initiative 3, insight 4, self-confidence 5, relationship with subordinates 6, decision-making ability 7, maturity 8, gender 9, career achievement need 10, self-realization need 165438, commanding others need 65438.

2. Behavior style: 1. Leadership style: autocracy, democracy and laissez-faire. 2. The comparison between participatory leadership and mandatory leadership, democracy and autocracy. 3. Two-dimensional theory: structure and care, employee orientation and production orientation, caring for people and production.

3. Contingency: 1. Federer model: leading and being led, clear and procedural tasks, all-round leadership and participation.

2. Situational leadership theory: the relationship behavior and work behavior between leaders and employees are low and high.

3. Path-goal theory: command, participation, support and achievement.

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