Reading notes on "Your team needs people who can talk"

With the changes of the times, the biggest difficulty faced by the team is not the lack of professional knowledge, but the inability to manage interpersonal relationships inside and outside the company. In the new society, conversation is also one of the work contents, trust is a strategic asset and relationship is the engine of success.

If you can win the emotional commitment of your followers and inspire them to achieve results beyond their initial expectations, then you can really become a new leader. If you want to be a successful leader in the new century, you must have several conversations every day. If you don't have these conversations yourself, you need to make sure that all other leaders in the team can do so.

You don't have to stand on the podium. It's a blockbuster. Even if you succeed in motivating the employees on the podium, this motivation is only short-lived. Only by continuous dialogue can we have the incentive effect of changing everything, changing people's direction and promising to go through fire and water.

But remember: no matter what promises you make to people outside the team, if you can't convince and motivate the members inside the team, the promises will never come true.

The Institute of Leadership and Management, Europe's leading management organization, recently conducted a survey of enterprise human resources professionals from all over the world, and they all emphasized that future leaders should have a series of unique personal characteristics. What they are looking for now are natural leaders and communicators. They are far-sighted, motivated, inspiring, highly emotional, reliable, diligent and ambitious.

The Institute of Leadership and Management said: "Human resources need leaders who can understand, inspire and inspire others. The ability to motivate others is an important trait that is usually emphasized when recruiting executives. "

In May 2005, the British Department of Trade and Industry released a special report entitled "Creating Value from Your Intangible Assets". In my opinion, this is a very advanced report. This report can still be found on the Internet, and it is still an invaluable asset for all leaders.

The report said: "In practice, there is no competitive advantage that cannot be imitated and surpassed by competitors. In this case, the development of the company ultimately depends on its ability to create value from intangible assets. "

Future success depends on the identification, development and utilization of these intangible assets. What are these intangible assets? The report identified seven projects:

Second, credibility and trust.

Sir Stuart Rose, the former head of British retailer Mark & Spencer and the new chairman of online supermarket Okado, said: "For leaders, building reputation and trust is a daily necessity, which makes communication a daily necessity."

We seem to see a continuous decline in trust every day. Therefore, business leaders believe that trust needs to be rebuilt, and they should feel anxious about it. Trust is money. It can increase cash flow, raise valuation, accelerate marketization and enhance competitive advantage. Without trust, everything will take longer, be more complicated and usually cost more.

Therefore, trust is very important and a necessary condition for progress. Trust comes from employees, but restoring trust is actually a misleading concept. It is hard to imagine how to realize this concept.

Iii. 12 Principles of motivational team communication

I believe that through these interviews, I have made many breakthrough discoveries. The most important point is that communication is what leaders do before, during and after making decisions, but what they do to achieve their goals is the way they inspire us.

1. Learn to be yourself in communication, be a better self and show yourself more, thus building trust.

2. Demonstrate the established mission and a series of powerful values, and establish a framework to encourage autonomy, action and decision-making.

3. Combine the clear future prospects, communicate constantly and promote the current behavior.

4. Make your employees pay attention to the important relationship closely related to the success of the team; Use these observations to promote change and make building trust in these relationships a top priority.

5. Set "participation" as a strategic goal and participate in the dialogue.

6. Pay attention to know each other before trying to communicate with the audience.

7. Listen in powerful new ways and learn to ask the right questions.

8. When conveying information, prepare a strong point of view in advance.

9. Use stories or anecdotes to motivate correct behavior.

10. Pay attention to the signals conveyed by your body language and behavior, which will have a greater impact than your words.

1 1 Be prepared to attend public places-if you don't behave well, your reputation may be affected.

12. Learn, practice, review and make progress one by one, and constantly strive to be a better communicator.

The most important thing is to establish and maintain trust as a strategic goal.