Plan of activities for preparing new year's goods

activity plan for preparing new year's goods

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare an activity plan in advance, which has the characteristics of clear content and clear steps. How should the activity plan be formulated? The following is the activity plan for preparing new year's goods for everyone. Welcome to read and collect.

activity plan for preparing new year's goods 1

1. activities

new year's goods Expo, group purchase exhibition and online shopping cart

2. purpose of activities

● to improve the environment and quality of citizens' purchasing new year's goods and meet their one-stop shopping needs.

● Fully display Liuyang native products and promote Liuyang agricultural and sideline products brand.

● Concentrate on displaying famous commodities from all over the country, and enrich Liuyang's new year market while promoting enterprise products and brands.

● Inherit Chinese traditional folk culture and stimulate economic consumption during the Spring Festival.

III. Organizer

Sponsor: xxx

IV. Exhibition time and place

Time: xx to xx (***8 days) of 2xx

Location: tentative (our square can be decided)

V. Description of the exhibition

During the exhibition, Show and promote enterprise products in three parts in an all-round way:

On-site exhibition.

Time: xx to xx, 2xx

Location: to be determined

Booth area: 3x1m

Activity content: merchants will arrange exhibitions on site to promote their own products and brands. At the same time, the organizing committee will organize free gifts to be delivered. On-site Spring Festival couplets are presented; Love new year's goods donation and other activities to attract popularity

Group purchase alliance

Time: xx to xx, 2xx

Form: xx Daily printed a beautiful product catalogue, sent it to all organs, units and enterprises in the city, and organized administrative institutions and enterprises to buy products.

requirements: the merchants on the product list should adopt the principle of making profits appropriately to promote consumption.

online shopping cart

time: January, 2xx

form: set up a new year's goods purchasing platform on xx network to describe the products of enterprises and attract citizens to shop online.

VI. Exhibition scope

◆1. Sugar and liquor: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea, etc.

◆2. Foods: all kinds of famous and excellent new foods, green foods, cereals, oils, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted nuts, local products, agricultural products, etc.

◆3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festival supplies, kitchen utensils, smart toys, etc.

◆4. Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

5. Clothing category: bedding, clothing, shoes and hats, etc.

◆6. Specialty products: honey, oil cakes, vegetarian dishes and other famous Liuyang products.

VII. Publicity and promotion

In order to ensure the strong popularity of the exhibition, the organizing committee will choose various forms and ways to report the exhibition in a planned way:

1. Liuyang Daily: During the investment promotion period of the exhibition, make a brand list, conduct exhibition publicity for one month, and make a picture of the details of the event.

2. Liuyang. com: For exhibitors, do centralized promotion on Liuyang. com, and organize online group purchase. At the same time, expand the influence of the festival through special publicity, promotional information, new year spike and other activities.

3. Print and distribute 2, publicity color pages, launch 2 advertisements for highway columns, send 1, mobile phone messages, and put 2 balloons in busy sections of urban areas, so as to spread the exhibition information comprehensively in various forms and ways.

4. make a catalogue of group purchases for new year's goods and send it to interested group purchases such as administrative institutions and enterprises.

VIII. Supporting activities (please consult the organizing committee for details)

1. Spike of new year's goods: several varieties of goods are launched every day to attract customers through super preferential prices in the form of "spike".

2. Large-scale group purchase: make a catalogue of new year's goods and send it directly to administrative institutions and enterprises, which will promote group purchase while promoting enterprise goods.

3. Take prizes every day: In order to attract popularity, many awards are set up, such as: 1 people will get exquisite gifts free of charge every day during the exhibition, and customers will be organized to win cash by lottery during the exhibition.

4. Exhibition awards: among the enterprises participating in the exhibition, the exhibition awards such as "Most Popular Award" and "Best Sales Award" will be selected, and the organizing committee will provide certificates and medals.

5. Free Spring Festival couplets: invite members of Liuyang Couplets Association to write Spring Festival couplets on the spot and give them to citizens who come to participate in the activities for free.

6. Cultural performances in the square: Flower Drum Opera Troupe and Band are invited to perform live.

IX. Forms of investment promotion

(I) Title sponsorship category

1. General title of the New Year Festival

This New Year Festival has a general title, and the theme of the Expo is "xxxx", the first Liuyang New Year Festival and group purchase exhibition.

Funding: 1, yuan

Return:

(1) All the advertisements of the event reflect the words "xxx" in Liuyang's first New Year Festival;

(2) Give priority to providing two most eye-catching advertising spaces at the opening ceremony;

(3) The leader or person in charge of the title party will be invited to speak at the opening ceremony of the New Year Festival;

(4) Advertisements and news pages of Liuyang Daily on the New Year Festival prominently display the name of the title company or product promotion for at least 1 times;

(5) Two designated booths will be provided at the exhibition site. (The area is 3mx3m)

(6) Four pages of Liuyang Daily will be provided from xx to xx, 2xx. The content can be determined by the title party.

(7) The words "xxx" are reflected in the list of group purchases, and a batch of pages are returned.

(8) On the online shopping platform, the words "xxx" are highlighted in Liuyang's first New Year Festival and Group Purchase Exhibition.

(9) outdoor, text messages, balloons and other publicity advertisements reflect the name of the title party.

2. Title of theme activity day

All major industries and distributors are invited to actively participate in this festival, and the title of theme day is implemented, such as "Tang Renshen" food day and "Jin Hao" grain and oil day.

Cost: 2, yuan

Return:

(1) Reflect the name of the title company and products on the brand list before the Spring Festival.

(2) One page of Liuyang Daily worth 1, yuan was completed before the Expo.

(3) Enjoy two standard booths designated at the exhibition site and one advertising spot on site.

(4) The name and product of the co-organizer are reflected in the group purchase list.

(5) The name and product of the co-organizer are displayed on the online shopping platform.

(6) determine a certain day during the exhibition as the activity day of the title unit, carry out promotional activities in the square and arrange exhibitions on the rostrum.

(II) Making of Group Buying Directory

In order to advocate group buying and promote corporate brands, 1, group buying directories are specially made and distributed to administrative institutions, enterprises and group buying customers in the city.

charging standard:

2, yuan for the front cover (limited to one company), 12, yuan for the back cover (limited to one company) and 8, yuan for the inside page

Return:

(1) The name and products of the co-organizers are reflected in the brand list before the New Year Festival.

(2) Liuyang Daily Page 1. Complete before the Expo.

(3), enjoy a standard booth designated by the organizing Committee of the New Year Festival. The standard booth (3mx3m)

(4), the name and products of the co-organizer are reflected in the group purchase list.

(5), the name and products of the co-organizer are reflected on the online shopping platform.

(6), participate in the selection of the most popular new year goods for consumers.

On-site exhibition by various dealers.

Cost: 5, yuan

Return:

(1) The name and products of the co-organizers are reflected in the brand list before the New Year Festival.

(2) 1/4 layout of Liuyang Daily, completed before the Expo.

(3) Enjoy one standard booth designated by the organizing committee of the New Year Festival.

(4) The name and product of the co-organizer are reflected in the group purchase list.

(5) The name and product of the co-organizer are displayed on the online shopping platform. Plan of activities for preparing new year's goods 2

1. Purpose of activities

The Spring Festival is the warmest and most grand festival among traditional festivals in China. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the new year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this New Year Festival aims to provide Zhuanglang people and even the whole country with a county-level online shopping platform integrating procurement, entertainment and consumption through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote the township and village e-commerce service stations. Accelerate the transformation of local business marketing model, lay the foundation for creating a "Zhuanglang model" suitable for developing e-commerce in poor areas, let the people really experience the impact of the network economy, and let merchants really feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.

2. Activity time and carrier

1. Time: January 18, 2xx-February 23, 2xx

2. Carrier: Zhuanglang Life Treasure "Save the Mall"

3. Activity organization and requirements

1. Holding a kick-off meeting: tentatively scheduled for January 18 at the new time and space e-commerce training center.

2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to attend.

3. The township service station is responsible for organizing village-level service points to actively carry out this activity and do a good job in putting goods on the shelves and selling them, so that the transaction volume of village-level service points on Zhuanglang e-commerce platform will reach a certain amount.

4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the circulation of goods quickly, high-quality and efficiently according to the order address of the platform, free of charge for 1.5 kilometers in the same city, and delivery at the best price according to domestic standards for 1.5 kilometers away.

5. Zhuanglang New Space-time E-commerce Company is responsible for organizing online sales enterprises and merchants participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality assurance letters for the products provided, and actively do a good job in after-sales work of products.

IV. Target audience

Residents in Zhuanglang County, people from other places and people who are concerned about Zhuanglang's economic development.

V. Activity theme

Develop e-commerce and prosper local economy

VI. Publicity slogan

1. Buy new year's goods and go to Zhuanglang Life Treasure;

2. where to find the new year's goods this year, there is everything in the life treasure;

3. Where are the new year's goods? They are all available online and offline.

4. E-commerce is really convenient, and the new year's goods are delivered home;

5. Cheap and high-quality goods are used to grab new year's goods, killing life treasures in a limited time

6. New channels for farmers to increase their income, and life treasures for agricultural goods entering the city

7. Everything is available in supermarkets and shopping malls, but convenience is still life treasures

8. Don't mention big bags and small bags any more, and the goods will flow into the house every year

9. Don't worry about going out, and place an order online to send homesickness

1. This year Just because of the New Year's Festival

VII. Activities

1. Discount roll: save the mall full of 1 yuan minus 1 yuan (coupons can only be used for full reduction activities)

2. Full reduction: full reduction of 5 yuan minus 7 yuan; 99 yuan minus 11 yuan; Over 139 yuan minus 2 yuan (the fee reduction and exemption comes from the lowest price provided by the manufacturer, which is only available to registered users of Life Bao platform and users who follow WeChat)

3. Time-limited snapping: Organize all participating businesses to actively do special discounts to snap up business activities in a limited time according to the nature and classification of products. (Only registered users of Lifetreasure platform and users who follow WeChat)

4. New Year gift package: based on the product combination provided by various businesses in the county.

5. New Year gift certificate: New Year gift certificate is issued to other enterprises, which can be used on Lifetreasure platform through the gift certificate code.

6. Full delivery of red envelopes: 5 yuan red envelopes will be given if you buy more than 5 yuan at one time, and then small gifts (offline users) will be given

7. Flagship stores and e-commerce service points will deliver goods in the same city: flagship stores and e-commerce service points will support delivery in the same city, place orders online, pick up logistics at home, free delivery within 1.5 kilometers, and delivery fees from 1 yuan 1.5 kilometers away

8. Deliver new year goods on behalf of others.

9. Sell new year's goods and send Spring Festival couplets. It can be combined with the culture of going to the countryside to engage in

VIII. Activity promotion

1. WeChat circle of friends: A. New Time and Space Customer Service Department is responsible for the promotion of WeChat circle of friends; B Marketing promotion in WeChat official account; C, participating merchants (enterprises) actively participate in

(forwarding by friends circle, posting in major forums in Pingliang, Baidu Post Bar, Weibo)

2. Sending leaflets: A, recruiting part-time employees to send leaflets (the number of part-time employees is about 6 per day): recruiting part-time employees to send leaflets, 65 yuan/day, and leaving contact information, with 2 X-stands and 2 tables.

3. Online promotion of Life Treasure; The production department is responsible for: a, product beautification; B, banner advertising production; C, check and test the ordering process

4, media advertising: county TV stations and other county media.

5. promotional videos: mobile phone videos and website promotional videos.

6. Public welfare publicity: giving new year's goods to the elderly and cleaning workers.

VIII. Preparation for the event

Production Department:

1. Event materials: event theme posters, dm sheets, banners, in-store theme materials, couplets, mascots, product photos, and design before January 2th;

2. The improvement of online stores of merchants and service points, the creation of theme atmosphere of activities, the design of advertising themes, the art design of products, and the setting of discount coupons shall be completed before January 22 from the date when the scheme is established.

Ministry of Commerce: A. From the date of establishment of the plan; B, collected before January 2th.