Friends on the Internet can help me. ． The website plan must be detailed

Friend, I did this myself

Guangzhou Panal Electric Co., Ltd.

Website construction plan

1. Market analysis before building a website

1. What is the market like in the relevant industry, what are the characteristics of the market, and whether the company can conduct business on the Internet.

2. Analysis of the main competitors in the market, competitors’ Internet presence and their website planning and functions.

3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and the ability to build the website (cost, technology, manpower, etc.).

1. The competitive advantages of e-commerce

As a new business form, e-commerce has greatly improved the effectiveness and efficiency of traditional business activities. Compared with traditional business activities, it has The following competitive advantages:

1. Reduce transaction costs. First, through online marketing activities, companies can improve marketing efficiency and reduce promotional costs. According to statistics, advertising on the Internet can increase sales 10 times, and its cost is 1/10 of traditional advertising; secondly, e-commerce can reduce procurement Cost, because with the help of the Internet, enterprises can seek suppliers with the best prices in the global market, and by communicating with supplier information, they can reduce the losses caused by inaccurate information in the intermediate links. Some data show that using EDI can usually help Enterprises save 5% to 10% of procurement costs.

2． Reduce inventory. In order to cope with the unpredictable market demand, enterprises have to maintain a certain inventory of products and raw materials. The fundamental reason for inventory is poor information. E-commerce based on information technology can change the problem of inaccurate and untimely information in corporate decision-making. Through the Internet, market demand information can be transmitted to enterprises for production decisions. At the same time, enterprise demand information can be immediately transmitted to suppliers to replenish supply in a timely manner, thus realizing inventory management.

3. Shorten the production cycle. The production of a product is the result of mutual collaboration between many enterprises. Therefore, the design, development, production and sales of products may involve many related enterprises. Through e-commerce, the staged cooperation method caused by information isolation in the past can be changed to information sharing. Collaborative and parallel working methods to minimize unnecessary waiting time due to information closure.

4. Increase business opportunities. Traditional transactions are limited by time and space, while e-commerce based on the Internet operates globally 24 hours a day. Online business can reach a market scope that cannot be reached by traditional marketers' sales and advertising promotions.

5. Reduce dependence on supplies. The business activities of traditional enterprises must have a certain material foundation before they can carry out business activities. However, through the Internet, virtual enterprises can be established, such as the establishment and development of online stores and online banks, which basically do not require a lot of physical infrastructure. At the same time, enterprises can also save costs. Transferred to consumers, this is why the famous online bookstore Amazon can provide consumers with discounts that traditional bookstores cannot provide.

6． Reduce intermediate links. E-commerce has redefined the traditional circulation model, reduced intermediate links, and made direct transactions between producers and consumers possible, thereby changing the way the entire social economy operates to a certain extent.

2. The impact of e-commerce on enterprises

1. Calcium changes the structure of corporate organizations. In the past corporate organizational structure, middle-level managers played the role of delegating information to subordinates and communicating information to subordinates, while enterprises implementing e-commerce were responsible for the network. This created conditions for the diversified development of corporate organizational structures. E-commerce reduces the middle layer of economic activities, shortens the time lag of interaction and influence, accelerates the ability of economic entities to respond to the market, significantly improves the efficiency of information transmission, and significantly enhances market competitiveness. In addition, due to the popularity of online offices and computer conferences, the company's organizational structure will become a symbolic virtuality, similar to a website on the Internet.

This virtual organizational structure with fluid characteristics will be better able to adapt to the ever-changing changes in the information age.

2． Change the way your business works. E-commerce is a new trade service method that replaces traditional paper media with digital networks and equipment. This method breaks through the one-way logistics-based operating pattern of traditional enterprises and realizes logistics-based and information flow. A new operating mode with business flow as the core and business flow as the main body. Under this new mode of operation, the level of informatization of an enterprise will directly affect the effective establishment of the enterprise's supply and marketing chain, thereby affecting the competitiveness of the enterprise. This requires enterprises to reorganize existing business processes and strengthen information construction and management levels to adapt to the development needs of e-commerce.

3. Change the marketing management of enterprises. The previous wholesale and retail methods will be replaced by the Internet. People purchase directly from the Internet. Traditional personal sales will lose most of the market. Advertising will also change to adapt to the new communication media. The selection and positioning of the target market by the management community will be more dependent on the information of Internet users and the full use of the Internet. A series of marketing management activities such as market research, product portfolio and distribution of enterprises will be changed by e-commerce. Currently, Internet marketing is becoming a branch of marketing, which allows customers to have more and wider choices, and at the same time helps companies clear the obstacles to expand business to the international market. At present, more and more enterprises are beginning to use the combination of Internet and traditional marketing for management, which has achieved remarkable results, significantly reduced marketing expenses, and made marketing budgets more convenient and accurate.

4． Affects the company's settlement methods. Enterprises can realize electronic payments through the online banking system and conduct fund settlement, transfer, credit and other activities. At present, the main credit transmission security and authentication issues have not been fully resolved, but the settlement revolution triggered by the paper money flow being managed by paperless electronic flow is an unstoppable development trend. Enterprises should follow this trend and be prepared to change traditional settlement methods

5. Change the way companies compete. E-commerce changes the cost structure between upstream and downstream enterprises, increasing the opportunity cost for upstream or downstream enterprises to change supply and marketing contracts, thus further strengthening the strategic alliance between upstream and downstream enterprises. E-commerce not only provides consumers and enterprises with more opportunities to choose consumption and develop sales markets, but also provides a venue for closer information exchange, thereby improving the ability of enterprises to grasp the market and consumers to understand the market. E-commerce promotes the ability of enterprises to develop new products and provide new services, allowing enterprises to quickly understand consumer preferences and purchasing habits, and at the same time, it can reflect consumer needs to the decision-making level in a timely manner, thus promoting enterprises to respond to consumer needs. research and development activities.

3. E-commerce is the only way for Chinese enterprises to improve their competitiveness

1. Emancipate your mind and change your concepts. First of all, we must establish the concept of informatization and knowledge-based management, increase investment in informatization equipment, and realize the collection, processing, storage, transmission and distribution of enterprise management information; secondly, we must establish the concept of knowledge as a key production factor and fully understand that knowledge is The internal factors of production and economic growth must accept the increasing returns model of the new economic growth theory, that is, knowledge can increase the return on investment, and high returns can have a positive feedback amplification effect on knowledge accumulation; third, we must establish a humanized concept of business management , as large-scale production is gradually replaced by flexible networks, this kind of production and operation management with knowledge as the core and informationization as the structural system puts more emphasis on team culture and the participation of cultural people, and the concept of humanization is indispensable; the fourth important point Change the narrow concept of traditional assets and confirm the intangible assets of enterprises and their main asset status in high-tech enterprises. It can be said that the first thing e-commerce brings is innovation and change in corporate concepts.

2． Change business management methods. Enterprises should combine hard and soft management and gradually transition to soft management. Hard management refers to technical and economic management such as organization, planning, and control; soft management refers to stimulating employees' sense of honor, responsibility, and accomplishment through cultural construction to achieve employee self-management, self-control, and self-motivation.

As for the incentive mechanism, we should weaken the control of the process and use performance evaluation as an important means of employee assessment. At the same time, we should give employees greater time flexibility and space freedom, strengthen personalized management, relax economic mandatory management, and give full play to Employee motivation and creativity.

3. Strengthen the construction of enterprise information hardware. On the basis of government infrastructure construction, enterprises should accelerate the pace of enterprise informatization construction, establish and improve enterprise management information systems, especially marketing information systems, expand e-commerce business areas, and at the same time comply with relevant regulations formulated by the state and relevant departments. Laws and regulations, technical standards and safety management regulations. As long as the concept, organization, funds and technology allow, take the lead in carrying out e-commerce activities on a small scale in the fields of goods or services with a high degree of standardization, large transaction volume, frequent wholesales, and large customer traffic, and use this as a breakthrough to drive corporate e-commerce. development of business activities.

4. Pay attention to talent cultivation. Enterprises should transform from capital determinism to talent determinism, position enterprise competition as competition for talents, and at the same time take practical measures to ensure the rational use of enterprise resources by talents, and make it clear that such rational use will bring better results to the enterprise. High efficiency.

2. Website construction purpose and functional positioning

As a new business form, e-commerce websites have greatly improved the effectiveness and efficiency of traditional business activities. Compared with traditional business activities, It has the following competitive advantages:

1. Reduce transaction costs. First, through online marketing activities, companies can improve marketing efficiency and reduce promotional costs. According to statistics, advertising on the Internet can increase sales 10 times, and its cost is 1/10 of traditional advertising; secondly, e-commerce can reduce procurement Cost, because with the help of the Internet, enterprises can seek suppliers with the best prices in the global market, and by communicating with supplier information, they can reduce the losses caused by inaccurate information in the intermediate links. Some data show that using EDI can usually help Enterprises save 5% to 10% of procurement costs.

2． Reduce inventory. In order to cope with the unpredictable market demand, enterprises have to maintain a certain inventory of products and raw materials. The fundamental reason for inventory is poor information. E-commerce based on information technology can change the problem of inaccurate and untimely information in corporate decision-making. Through the Internet, market demand information can be transmitted to enterprises for production decisions. At the same time, enterprise demand information can be immediately transmitted to suppliers to replenish supply in a timely manner, thus realizing inventory management.

3. Shorten the production cycle. The production of a product is the result of mutual collaboration between many enterprises. Therefore, the design, development, production and sales of products may involve many related enterprises. Through e-commerce, the staged cooperation method caused by information isolation in the past can be changed to information sharing. Collaborative and parallel working methods to minimize unnecessary waiting time due to information closure.

4. Increase business opportunities. Traditional transactions are limited by time and space, while e-commerce based on the Internet operates globally 24 hours a day. Online business can reach a market scope that cannot be reached by traditional marketers' sales and advertising promotions.

5. Reduce dependence on supplies. The business activities of traditional enterprises must have a certain material foundation before they can carry out business activities. However, through the Internet, virtual enterprises can be established, such as the establishment and development of online stores and online banks, which basically do not require a lot of physical infrastructure. At the same time, enterprises can also save costs. Transferred to consumers, this is why the famous online bookstore Amazon can provide consumers with discounts that traditional bookstores cannot provide.

6． Reduce intermediate links. E-commerce has redefined the traditional circulation model, reduced intermediate links, and made direct transactions between producers and consumers possible, thereby changing the way the entire social economy operates to a certain extent.

3. Website technology solutions

By considering and analyzing investment costs, functions, development, stability and security. Then analyze the website security measures and anti-hacking and anti-virus programs.

Or rent a virtual host. The web page program of this website is developed with ASP language and Microsoft Access database, and then uses other auxiliary tools to modify and adjust.

IV. Website content planning

(1) Collect written information from various departments of Guangzhou Panal Electric Co., Ltd. If necessary, members of the website construction team can go to the company to listen to the explanation, especially to accurately understand the business focus of your company.

(2) After collecting the written information, the website construction team will sort it out carefully. Classify documents to determine which ones should be shown to viewers on the home page or first-level page, and which ones can be placed in column sub-pages, and polish the text. Make the text as popular as possible, reduce the use of unnecessary professional terms, and be as concise as possible. This can not only speed up the display speed of the web page, but also avoid causing trouble and disgust for the browser due to too much boring text. For example, the original two categories Or two or more types of documents, if it is found that they can be classified into one category, they must be classified into one category. This can reduce the number of pages and is of great benefit to browsing and maintenance. (3) After the documents are sorted, according to the classification, you can count how many columns the new website has, how many pages each column has, and the specific content and name of each page.

Based on the actual situation and business development needs of Guangzhou Panal Electric Co., Ltd., we will make the following plans based on the requirements put forward by your company:

1. Requirements To make a website that meets the requirements of the enterprise, you must first clarify the purpose of the enterprise's website and the functions of the website.

1. Briefly introduce the company. Guangzhou Panal Electric Co., Ltd. is a modern high-tech enterprise integrating product research and development, production and sales. It is located in the beautiful flower city - Baiyun District, Guangzhou. The company covers an area of ??11,000 square meters and has a registered capital of 28 million. , with automated assembly lines and various advanced testing and testing instruments and equipment. The company adopts the latest technologies from Philips of the Netherlands, Mitsubishi, Sanyo and Toshiba of Japan to develop various color TVs, air conditioners and other series of products. The company's scientific and technological personnel with high and intermediate professional titles account for about 50 of the total employees. They have strong new product development and innovation capabilities. The company has strong comprehensive strength, complete supporting facilities, standardized production management, and the products are serialized, universal, and standardized. Its varieties and technologies are in a leading position. The company has successively passed quality certifications from various countries such as China Compulsory Product Certification (3C), ISO9001 Quality Management System Certification, European Community Certification (CE), International Electrical Certification (CB), and American Safety Testing Certification (UL). In the face of fierce market competition, Panal takes science and technology to serve mankind as its corporate purpose, everything is market-oriented, and customers are the core. It changes "the market looks for companies to look for quality" to "finds itself for quality", and relies on excellent products. Products, reasonable prices and perfect services have won the trust and praise of the majority of users.

The company adheres to the principle of not seeking rapid progress, but seeking steadiness, doing everything conscientiously, following every order with a good attitude, and carrying forward the spirit of hard work, self-improvement, and hard work. Fight to the end to transform life and the world.

The company regards people as the center, working together to share the joys and sorrows, and firmly believes that only with cohesion can we have combat effectiveness. The integration of science and rigor is the management value, which has led to a doubling of market share and a rapid increase in product visibility. The company's products are exported to Southeast Asia, Africa and Europe.

Panar respects talents, puts human resources as the company's most valuable resources, and grasps the market well. At the same time, it attaches great importance to new product development, technical level improvement and equipment improvement, and uses scientific management , to continuously introduce new products to meet the needs of customers in different regions.

"Interaction with technology" is the principle that Panal has always followed; honesty and service are Panal's unchanging commitments; focusing on technology and creating brands is Panal's persistent pursuit; with strategy At a high level, everything is subject to the market, and it is Panar's eternal belief that those who win the hearts of consumers win the world.

Panal uses products as a brand and enterprises as a culture to seek development, and is making steady progress in the direction of diversification, standardization and science.

2． Corporate culture. Corporate culture includes corporate spirit, core concepts, and corporate values.

3. Product display. Including various color TV sets and fully functional, healthy energy-saving air conditioners.

4． Order online. After browsing the products on the website, customers can order and submit orders to the company.

5. Talent Center. The company has been recruiting ambitious and capable talents from the society for a long time.

6． Contact us. Contact details about the business.

7. Customer message. After browsing this site, customers can leave what they want to say. This is also a place for job seekers to leave messages.

8． Group homepage. Publish the latest corporate developments and industry news. An introduction to the latest products and some technologies.

1. Based on the functions we have implemented, we can initially sort out a set of ideas.

5. Web Design

The colors used in the homepage design must be cautious and advanced, not casual. Because when a visitor opens the company's website, his first feeling is the feeling of color. Comfortable and beautiful things always make people feel good, so the combination of color light and dark, light and heavy, bright and steady must be considered. The homepage design should not appear fragmented. It should be clearly modular and use smaller icons. But avoid using small solid color blocks, which can easily make the web page look lackluster. Don’t put too much content on the home page. Because too much content on the homepage will lead to problems such as lack of focus and excessive page length, causing inconvenience to viewers. No one will stay on a site for very long if it feels too restrictive to operate. The company's main business is clearly introduced through lively small icons and two-line concise introduction; through relatively visually stimulating pictures, people can easily understand the main functions of the website; the website should be such that even if the viewer is in There is no need to pull the right scroll bar of the window. You can clearly understand the main functions of the website. Please note: The first part displayed on the home page after the browser is opened is the golden zone. If this part is done successfully, to put it more exaggeratedly, the website will be half successful. Another important factor in homepage design is speed. Because the current network--especially the bandwidth of our country's network--is very limited, it is very slow to open pages exceeding 70K through the browser. As a company website that is about to launch e-commerce, most of its visitors are enterprises. Basically, most of them surf the Internet during the day, which is when the Internet speed is the slowest. Therefore, the size of the web page is an element that must be considered. The homepage design is jointly proposed by several people from a design team, taking into consideration many factors. Such a plan will be relatively mature and require relatively few modifications. Greatly speed up the progress of the project. Considering browser compatibility issues, try to use stable, mature, and standardized technologies. Don't add flashy special effects. The homepage design should leave room for development. Because companies often grow very quickly and are constantly adding new businesses, there should be room for this.

Column page design: After the design of the homepage is approved, you should start designing the columns. The design requirements for ordinary columns are looser than those for the homepage. The column design is best to be guiding rather than indoctrinating, and should be closely integrated with the content of the column; the links contained in the article should be easy to identify; the text layout should be good-looking, with uniform spacing and margin requirements. Do not use text that is too large or too sparse. The setting of the form should be reasonable and not too long. For submission forms, try to reduce the number of things that customers need to input on the keyboard, and use drop-down menus or check boxes as much as possible. Illustrative It is best to combine text and operation forms into one, so that the customer can always understand what he is doing and how to do it. Each page must have "return to homepage", "return to previous page", and "return to homepage" links. Reasonable design can avoid major changes during the construction process of the website, and avoid wasted effort and duplication of work.

Production stage

Twelve points to pay attention to during the production process:

1. "Welcome to this site"? Forget it!

Meaningless stuff like this, including duplication of trade names, wordplay, or other self-promotional stuff, is an annoyance that annoys readers. Your homepage or even every page should start with an eye-catching and attractive title. The message it conveys to readers is: if you read this site (page), how will you benefit.

2. Don’t hang up the “under construction” sign

I believe readers with a certain Internet age have had this experience: some site introductions are like a flower. It’s so amusing that you can’t help but want to go in and take a look. The homepage is also very beautiful, and some even the secondary pages look very similar. When you follow the bottom pages one by one, the other party will tell you: “I’m sorry, I The page/column/site is under construction, please come back later." When you encounter such an irresponsible website, who can help but get angry? People's Internet time and money are very expensive, how dare you just make fun of them? Still want to make other people's money? What a Qingqiu dream!

3. Is the frame structure perfect? wrong.

Before preparing to use frame structures, please pay attention to the fact that many older browsers do not support frame structures, and many search engines cannot properly retrieve web pages with frame structures. Frame structures permanently occupy precious web page space. If not done properly, readers will have to use scroll bars to see the text and links in the frame structure. Therefore, be careful when considering frame structures.

4. The homepage should not be too long.

Some website homepages are so long that readers hold the mouse to scroll through them for a long time. Still the same sentence: Don’t embarrass readers, think about everything from other people’s perspective. Generally speaking, homepage length should be limited to three full screens. Can’t accommodate it? Just divide it into a few more pages. Pay attention to not only providing links, but also organizing the language well to attract people to continue clicking on those pages.

5. Do not have external links, especially on the homepage

The reason is self-evident, because you want others to stay on your site instead of passing by your homepage. If some external links are indispensable, you should also consider placing them as deep as possible on the page, so that after people browse the important pages of your site, it is not too late to send them away! Rather than spreading the links throughout the entire page of text, it is better to list them in one place.

6. Don’t always pile up “I”, “we”, “I”, “us” or your business name, which will drive readers away. Instead, use "you" and "you" more often. Because what people are most interested in is getting something valuable from your site, not you.

7. Don’t have typos or incorrect sentences

Everyone seems to know this taboo, but there are many, many sites with these problems. The main reason is that most of the people who build these sites are from technical backgrounds and think that websites are a place to demonstrate technical capabilities. In fact, the basic function of websites so far should be information dissemination. It should be based on professional standards of media and publishing and should be professional. Editor to deal with. Everything always has pros and cons. The popularization of Internet technology allows everyone to freely create their own "media", but it also adds countless low-quality and poorly produced things to the Internet world.

8. Relying on “national first-level enterprises” to suppress people? Don't!

Many website homepages start with: "xxx company is a national first-level enterprise located in Beijing, with a registered capital of 150 million..." Do you think readers will care about these boring things? Do you think people who show off as a "national first-class enterprise" will obediently buy into your account? You have to think about it, does this information have anything to do with the product or service you want to market? If you think this information is necessary, it is recommended to put it on a page such as "About Us". The focus should also be on whether the information is relevant to readers and whether they will be interested.

The same taboo is: "What kind of award does this site win?" Just like "big prizes" are flying all over the world in the real world, various gimmicks for awarding awards are also emerging in an endless stream online.

In most cases, these cat and dog awards are worthless. Don't put these self-proclaimed things and take up space. It's better to replace them with content that readers are really interested in knowing.

9. Don’t hide behind the scenes

Piling up some self-information that readers are not interested in at all will make people run away. On the contrary, some websites are so enigmatic that readers don’t know where to go. He was doubtful and naturally did not dare to pay rashly. This problem has already been touched upon in the email marketing section, and I would like to emphasize a few more points here.

To maximize your credibility in the virtual world, you must let others know your details, which is completely different from a personal site for self-entertainment. You'd better put your contact details on every page, including your actual email address (it's best not to use a mailbox number), location, phone number (don't use voicemail), fax number, and, of course, Have your "hotline" email address (don't use webmaster!)

10. Don't have bad links or images that won't come out

The reasons are obvious, so I won't go into details. Unfortunately, this kind of problem occurs all over the Internet. Please pay more attention to it.

11. Don’t break your word on “free” signs

As mentioned earlier, providing free things related to your business is a very effective marketing tool. But you have to plan carefully and play it seriously, otherwise it won’t ruin your brand. Many websites claim to provide free consultation and free information, but in the end they do not deliver at all, or they are blocked by saying "under construction".

12. Avoid using plug-ins, Java scripts, and pop-up windows

What you think is "cool" may not be viewed that way by most readers, and they will not take the time to download it. Plug-ins will only leave. Java scripts and pop-up windows are also annoying. The root cause of these problems is the same: being self-centered and not caring about others.

Similar taboos also include: generally do not embed audio files; do not use flashing fonts and picture effects, which are very eye-catching; do not use noisy backgrounds, do not use backgrounds that are inconsistent with the text color; do not use useless Big pictures, no clichés like a spinning globe, and no too big company logos.

Design ideas:

(1) After the design draft is approved, start making the page template;

(2) After the template is made, start making the page Production;

(3) Division of work on the page; no framework, use a unified page model;

(4) Links should be checked as they are produced;

(5) Pay attention to junk original code during the production project, and clean it up as soon as you find it;

(6) After the page is completed, start compiling the background program.

(7) In order to shorten the development cycle, we use static web page technology for areas that change less and remain unchanged, such as corporate culture, contact information, and talent centers.

(8) In terms of products, because companies continue to develop new products to eliminate their past products, with the rapid advancement of technology, the development cycle is getting shorter and shorter, so we are in this sector Use dynamic technology.

(9) After the page template design is completed, the preparation of the front-end program begins.

(10) After completing the front-end, we need to do the technical processing of the back-end, and develop a function that can modify network products, update products, delete discontinued products, etc.

Website column structure chart

Verification stage

(1) Students in the website construction group are responsible for the first verification of the web pages they have made

(2) Conduct a check on the local area network that all students in the group can participate

(3) Check page links and links to dynamic pages

6. Website maintenance

1. Database maintenance. Effective use of data is an important part of website maintenance, so database maintenance should be taken seriously. At the same time, at this stage, the improvement of user browsing speed is considered, and the current code is improved on the original basis.

To speed up the loading speed of web pages, the following points should be considered:

a. Reduce unnecessary images and animations. Because animated pictures take up a lot of transmission bandwidth.

b. Do not use JAVA to achieve web page effect processing. Because the JAVA file is very slow to load.

c. Do not use frames for the overall design of the homepage.

2. Content updates and adjustments.

3. Formulate relevant website maintenance regulations and institutionalize and standardize website maintenance.

7. Website Test