ota hotelota hotel platform

1. What does hotel ota mean? 2. What does hotel ota mainly do? 3. What does hotel ota mean? 4. ota hotel franchise conditions and fees. What does hotel ota mean?

< p>Hotel ota refers to online travel agency. OTA refers to travel consumers booking travel products or services from travel service providers through the Internet and paying online or offline. That is, each travel entity can conduct product marketing or product sales through the Internet. What does hotel OTA mainly do

Hotel OTA is an online travel agency and a professional term in the tourism e-commerce industry.

It means that travel consumers reserve travel products or services from travel service providers through the Internet and pay online or offline. That is, each travel entity can conduct product marketing or product sales through the Internet.

The emergence of OTA has put the original traditional travel agency sales model on the Internet platform, conveying route information more widely, and interactive communication makes it more convenient for guests to inquire and order.

The well-known OTA platforms in China mainly include Ctrip, Meituan Travel, Qunar, Mafengwo, Lvmama, Tongcheng Elong, Tuniu, etc., while abroad they are represented by Airbnb and Booking.com.

OTA needs to do the following:

1. Pictures:

There should be no less than 4 pictures of each room type, including overview pictures and details of other rooms. You can compare it with your competitors. You can do some post-production beautification on pictures that are not beautiful enough, and you can add some novel things. The first image must be beautiful, complete, and appropriately composed to leave a good first impression on customers.

2. Facilities and equipment breakfast:

Starting from 2019, Ctrip has made a relatively large update to the facility information page and added some new facility options. The hotel should promptly add new facilities. information. In addition to marking the facilities information, the hotel should also mark whether there is breakfast and the specific time for breakfast.

3. Hotel Q&A, review reply:

Answer customer questions in detail. In addition to addressing customer questions, it can also be integrated into the hotel’s highlights to enhance its attractiveness. If some frequently asked questions from guests are not displayed in the Q&A section of the Ctrip APP, employees can use their personal accounts to ask questions and then answer them. For customer reviews, whether they are negative or positive, you must pay attention to the timeliness of the reply. What does hotel ota mean?

Hotel ota refers to the staff of ota hotels who handle hotel online travel business. ota hotels are common recruitment positions in travel-related industries. Practitioners need to have strong ota hotel communication and coordination skills and Negotiation skills, energetic and able to adapt to business trips.

Their work includes: 1. Responsible for negotiating with hotels or ticketing products in the province or popular tourist attractions, determining cooperation matters and signing cooperation agreements;

2. Understand the business status of merchants and consumer consumption trends through various channels, and formulate marketing plans;

3. Responsible for full communication and coordination with cooperative merchants, completing information entry and other work;

4. Combine market demand and competitor dynamics to upgrade and optimize the company's own products;

5. Conduct statistical analysis of various data on the company's existing products to improve customer satisfaction;< /p>

6. Responsible for online price monitoring and maintaining the balance and rationality of prices in various channels. ota hotel franchise conditions and fees

Have corresponding financial strength ota hotel, have certain economic capacity ota hotel, have a suitable place to operate ota hotel.

Basic conditions

Identify the business philosophy of ota hotel, be able to operate ota hotel as a long-term business, and be able to maintain a good reputation and reputation at all times during the operation process. image.

3. Other conditions

Have a positive attitude towards life and entrepreneurial spirit, good business reputation, confidence in mutual development, and have the status and qualifications of an independent legal person Certain business and management capabilities.

OTA hotel franchise fees

The fees are not fixed. In addition to the brand franchise fee, rent, decoration costs, staff wages, equipment costs, etc. also need to be taken into consideration. In addition, advance payment is also required. Set aside some start-up capital.

Hotel franchise is the most complete hotel franchise brand, with timely updated hotel franchise information, practical hotel franchise guides, credible hotel franchise location selection, operation and management guidance, and integrity to create professional, fair, and Trusted hotel franchise. With experience in the management and operation of 5-star hotels, international and domestic management and operation teams, economical hotel chain franchises, and professional brand hotel brand chain franchise full-service management methods.

Five-star hotels have branches in the core areas of major first- and second-tier cities, which shows the importance of location to hotel operations and sales. The location of a hotel is an important part of its product strength. Hotel decoration is its core product strength, but the relationship between single-room investment and room price is not always directly proportional. It is recommended to reasonably control the investment in a single room based on the local consumption level. In the next 1-2 years, the economy will be under great pressure, the average hotel price and occupancy rate will be under great pressure, and there will be relatively few business guests in third-tier cities. In the context of limited market capacity, it is not recommended to build a large-scale hotel.

Before opening a hotel, the operation planning plan for the new hotel must be determined, including both the operation plan and the marketing plan. According to the hotel's positioning, generally speaking, the specific plan is determined based on the hotel's advantages and considering the hotel's disadvantages.

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