Why is sales getting harder and harder to recruit?

We, as salespeople, can see at a glance that the truth is simple.

first, companies will try their best to retain people with excellent business. It is difficult for other companies that can offer better conditions. Under the same treatment, I prefer to cooperate with the existing team.

second, when the sales manager has mastered a considerable number of customers, when the customer relationship is good enough, he will basically choose to set up another portal. Entrepreneurship is inevitable, and good sales are not timid. Who would be stupid enough to have a problem with money?

third, as for the business, it generally doesn't last long, either the enterprise feels that its ability is insufficient or the sales platform is too small.

it is not difficult to recruit sales, but difficult to recruit good sales. A sales elite requires high comprehensive quality, and education is often secondary. More than ten years ago, I knew a business manager who was engaged in cable sales in Beijing. He was ugly and had a low education, but he did a good job in the North China market. His sales alone accounted for more than one-third of the company's total sales, and the company rewarded him with an Audi A6. At that time, it was still very profitable to do sales, and many people were willing to do sales. But now, it is hard to say that sales have lost its appeal to job seekers, so it is difficult to recruit.

actually, the main reason why sales are difficult to recruit is the treatment. In the past, with the rapid economic development and high profits of enterprises, the temptation of low basic salary and high commission mode is still great. Times have changed, and now the market environment is very different from the past. Enterprises don't have such high profits, and the high commission model won't work. However, the basic salary is still that little, so many people lose interest in sales work if they can't earn 18 thousand a year after hard work.

another reason is that the pressure of sales staff's performance indicators is relatively high. The market has not changed, the products have not changed, and the expenses have not changed, but the indicators have increased year after year. No matter how hard you try, it is difficult to achieve the target. Many salespeople go out early and come back late, only to get the basic salary, and it is very difficult to get the commission. Even some "black-hearted" bosses, under various pretexts, deduct the sales commission, which has dampened the enthusiasm of sales staff.

another unavoidable problem is that sales work is very hard. Especially in foreign offices, it takes a long time to leave home and family, and that loneliness is unbearable for ordinary people. Nowadays, young people are generally only children, and their family conditions are good. They have never suffered since childhood. Without a significant increase in income, they would rather earn less from nine to five than go into sales.

In fact, it's not difficult to recruit, but it's hard to keep people. Excellent sales talents are too difficult to train.

I joined a company as a salesman in May. So far, many people have come and left, and those who stay are hesitant. To tell the truth, sales is a very training industry. Nowadays, children can't stand suffering and feel too tired to do sales. Never get off work on time, and there is no overtime pay; Working outdoors, a year of wind and sun, miserable; If there is no performance, you can only take a meager basic salary ...; Sales can also be regarded as a service industry, and now corporate services and word-of-mouth also account for a very important proportion.

to be an excellent salesperson, you should not only have excellent professional knowledge, but also be hard-working, have strong pressure resistance and high emotional intelligence.

but these things can't be practiced in a short time.

salespeople are a youthful meal. If you are still running business at the age of 3, you are either a cow or a scum. Of course, the possibility of the former is relatively small, and the cattle people will not be limited to selling in one company, and the boss will not bury the sales cattle people. Many big coffees started from sales.

Sales is a special training industry, but few people can make it. If you can survive the first few years, you are within reach of the cattle.

persistence is victory. Come on.