What does Shang Yan mean?

Shang Yan refers to the performance activities organized by means of sponsorship or donation for the purpose of making profits, paying remuneration to performance units or individuals through ticket sales or booking, publicizing or promoting products through performances.

Commercial performance is an important part of performance, which has formed its own unique style in the long-term evolution. Shang Yan refers to the performance activities organized by means of sponsorship or donation for the purpose of making profits, paying remuneration to performance units or individuals through ticket sales or booking, publicizing or promoting products through performances.

Today's commercial performance is not only a performance, but also an artistic display. So what we pursue is to perform as an art, and we also pay attention to China's art, which is attributed to the cultural differences between China and foreign countries. The performance itself has become the object of people's pursuit. People like to watch and enjoy performances and enjoy the artistic atmosphere and humanistic care contained in performances, which is in line with their own pursuit. Therefore, commercial performances play an important role in China and even the world culture.

Shang Yan event planning process

1. First, work out a feasible activity implementation plan, such as activity promotion table, activity material project promotion table, pre-advertising and so on, and organize activity planning according to the data analysis of the marketing department.

2. Establish a clear activity plan (including alternatives).

3. Communicate and integrate with various media, such as soft and hard news, commodity advertisements, paid news and media support. The main negotiators include local newspapers, periodicals, magazines, radio stations, television stations and the Internet.

4. The purchasing department negotiates with suppliers, including manufacturers, provincial contractors, state contractors and other individuals or units closely related to the company's business needs. The contents of the negotiation include commodity price, supply quantity, supply conditions, sponsorship fees, cultural activities, independent activities of suppliers, advertising sponsorship, etc.

5. The marketing department puts forward relevant advertising planning scheme, activity scheme and expense budget, including time, place, activity form, publicity, media, advertising and promotional materials design scheme, company cooperation department, individual expense budget and total expense, etc. The marketing department organizes the company's general manager, sales department, executive department and relevant departments to review the advertising planning scheme, cost budget, advertising and promotional materials design scheme, and form a business review form.

6. Before the event, we must do a good job in copywriting, design and scheduling of soft and hard advertisements to warm up for the upcoming event.

The above contents refer to Baidu Encyclopedia-Shang Yan.