What is the whole network marketing and how to do it?

Quickly push all-round customer analysis and realize the whole network marketing1+1> The effect of 2

Internet integrated marketing is a very big topic (hereinafter referred to as integrated marketing), which is nothing more than these three dimensions: online media, resource integration and marketing promotion. These three steps solve three questions: What is it? Why? How come?

The first question: What is integrated marketing?

Integrated marketing, literally, is to connect scattered parts and realize the sharing and cooperation of information system resources, which is marketing (the process of grasping users' needs and quickly commercializing). Generally speaking, it is to use all kinds of communication forms in a comprehensive and coordinated way to achieve the purpose of product marketing with a unified goal and image.

The second question: Why do you want to do integrated marketing?

Traceability is because your customers are distributed in every corner, and they have various interests, hobbies, habits and individual needs. A single marketing method can only cover one or several types of customers, but can't maximize commodity marketing. Therefore, it is necessary to carry out integrated marketing from the aspects of communication objectives, market positioning, information content, communication tools and factor resources.

The third question: how to do integrated marketing when it is implemented?

First of all, we need to know about online media. Analyze the characteristics of each media platform: what it can bring to itself, what it can do and what it can get. For example, what can a search engine bring to itself (the most direct understanding is the data searched by peers? What are its account opening and operation rules? After working as a search engine, I can let people in need find me, and I can also be a traffic station in other aspects (such as information flow, DSP). Then, we need to integrate various online media resources. Add a word: control all platforms to achieve maximum traffic acquisition and maximum traffic closed loop. For example, common videos, Weibo, WeChat, and various self-media are bound together to achieve marketing purposes.

Next, the most important thing is the actual operation of landing. The stages involved include: platform opening, material/material management, platform debugging, operation and adjustment. Follow the data monitoring and platform management of the marketing funnel (display-click-visit-consultation-transaction).

Although these are simple three steps, there are few operations that can stabilize these three steps at present.

In the Internet age, some enterprises operate like a duck to water, and some enterprises are frustrated repeatedly in online marketing and eventually go bankrupt. Network marketing is actually an effective and feasible marketing strategy, which cannot be abandoned; On the other hand, I would like to give some suggestions to enterprises that are ready to make a big impact on online marketing, hoping that everyone will take fewer detours in the process of developing online marketing.