What is Google?

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Google Inc (NASDAQ: GOOG), an American listed company (public joint-stock company), was founded on1September 7, 1998. It is a private joint-stock company that designs and manages Internet search engines. Headquartered in Mountain View, California, Google has sales and engineering offices around the world. Google website 1999 was launched in the second half of the year; On August 19, 2004, Google shares were listed on NASDAQ and became a public joint-stock company. Google is headquartered in Mountain View, Santa Clara County, California, USA. In * * * founder Larry? After Page stepped down, Eric, the former CEO of Novell? Dr Eric e Schmidt became the CEO of Google.

April 2006 12, Google CEO Eric? Schmidt announced the company's global Chinese name as "Google" in Beijing (some reports pointed out the meaning of "harvest song", but some reports pointed out the meaning of "valley song"). At the same time, on February 15, 2006, the name of Google's branch company registered in Taiwan Province Province was "American Business Kegao International Co., Ltd.". Previously, in an award of the Domain Name Dispute Resolution Center of China International Economic and Trade Arbitration Commission, the company was called "Kegao Company". The company also owns Chinese domain names such as "Google.cn", "Google China" and "Google.com" (excluding "Google China" and "Google Company"). Although users in China often refer to Google as "Gu Gou" or "Dog" in addition to its English name, its Chinese domain names "gu Gou.com", "gu Gou.cn" and "Gu Gou China" have been registered by other companies. In addition, Google Beijing Branch uses "Goo Guo" as a Chinese translation for contract signing and online recruitment. At about 1 am on April 17, 2006 (UTC+8), the word "Google" officially appeared on the Google Simplified Chinese website (only "Google" was displayed in other regions). Google China's interpretation of "Google" is "a song of sowing and expectation, but also a song of harvest and joy", and said that the name was voted by all employees of Google China. Google was criticized by many users shortly after its release. Subsequently, some China users launched an online signature campaign against Google. However, Google China insists on using "Google" as its official name, but there is still a phenomenon that "Google" and "Google China" are mixed in practice. The first step to accomplish this mission began when Google founders Larry Page and Sergey Brin jointly developed a brand-new online search engine in the dormitory of Stanford University, and then quickly spread it to information searchers around the world. At present, Google is recognized as the largest search engine in the world. It provides a simple and easy-to-use free service, and users can get relevant search results in an instant. When you visit www.google.com or one of many Google domains, you can use multiple languages to find information, check stock prices, maps and highlights, find phone book lists of all American cities, search billions of pictures and read the world's largest newsgroup information file-more than one billion posts, and the release date can be traced back to 198 1 year. Users can access all this information without having to visit Google's home page.

The origin of Google name

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Google chose the word "Google" to represent a large number of available resources on the Internet. The word "Google" comes from the word "Googol", which is said to be caused by spelling mistakes. "Googol" refers to the power of 10/00, written in the form of the number 1 followed by 100 zeros. This word can also be used as a verb now. For example, "google something" is to search for the keyword "something" on the google search engine! Gugor was invented by Milton Silota, the nine-year-old nephew of American mathematician Edward Casner, and was later quoted by mathematicians Edward Casner and James Newman in Mathematics and Imagination. Google's adoption of this word shows the company's ambition to conquer the endless information on the Internet. Google didn't adopt Googol probably because of copyright issues. When they registered in Google.com, Googol.com had already registered. Another explanation of GOOGLE's meaning: G stands for hand, 00 stands for multiple ranges, L stands for length, and E stands for. If you put them together, it means that no matter where you are, we in Google can find a lot of things you want for you.

Google values

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Larry Page, one of the founders of Google, pointed out: "A perfect search engine needs to know exactly what users want and return to their needs." As far as the current situation of search technology is concerned, we need to achieve long-term development through research and innovation. Google is committed to being a pioneer in this technology field. Although Google is recognized as the world's leading search technology company, its goal is to provide a higher standard of service for all information searchers.

In order to achieve this goal, Google has been tirelessly pursuing technological innovation, breaking through the limitations of existing technologies and providing people with fast, accurate and easy-to-use search services anytime and anywhere. To fully understand Google, you need to understand all aspects of the whole process of redefining the views of individuals, enterprises and technicians on the Internet.

Google technology

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Google holds the belief of developing a "perfect search engine" and is unique in the industry. The so-called perfect search engine, according to the definition of Larry Page, one of the founders of the company, is able to "know exactly what users want and reduce their needs". In order to achieve this goal, Google pursues innovation unremittingly and is not limited by the existing model. So Google developed its own service infrastructure and breakthrough PageRank? Technology and search mode have undergone fundamental changes.

Google developers realized from the beginning that they needed a brand-new server setup to provide the most accurate search results at the fastest speed. Most search engines rely on a small number of large servers, which will slow down during the peak hours of access, while Google uses the connected PC to quickly find the answer to each search. This innovative technology has successfully shortened the response time, improved the scalability and reduced the cost. This is also the technology that other companies have been following. At the same time, Google has never stopped improving its back-end technology to improve its efficiency.

Google search technology relies on software that can perform a series of operations at the same time, and it takes only a moment to complete all the operations. However, the traditional search engine largely depends on the frequency of text appearing on web pages. Google uses PageRank? Technology examines the entire network link structure and determines which pages are the most important. Hypertext matching analysis is then performed to determine which web pages are relevant to the particular search being performed. After considering the overall importance and relevance to a specific query, Google can put the most relevant and reliable search results in the first place.

PageRank technology: By calculating the equation composed of more than 500 million variables and 2 billion words, PageRank can objectively evaluate the importance of web pages. PageRank does not count the number of direct links, but interprets the link from page A to page B as a vote for page B. This way, PageRank will evaluate the importance of page B according to the number of votes received.

In addition, PageRank will also evaluate the importance of each voting page, because the voting of some pages is considered as high value, so that the pages it links to can get high value. Important web pages will get a high PageRank, so they will be displayed at the top of the search results. Google technology uses comprehensive information from online feedback to determine the importance of web pages. There is no manual intervention or manipulation in search results, which is why Google will become a fair and objective information source widely trusted by users and unaffected by paid rankings.

Hypertext matching analysis: Google's search engine also analyzes web content. However, Google's technology is not simply based on scanning text on web pages (website publishers can control such text through meta tags), but analyzing the overall content, fonts, partitions and the exact location of each text on the web pages. At the same time, Google will analyze the content of adjacent pages to ensure that the most relevant results are returned.

Google's innovation is not limited to the desktop. In order to ensure that users accessing the network through portable devices can quickly obtain accurate search results, Google also pioneered the industry's first wireless search technology, thus instantly converting HTML into formats optimized for WAP, i-mode, J-SKY and EZWeb.

Google company history

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The Google search project was developed by two doctoral students at Stanford University, Larry? Peggy and Sergey? Brin was established in the early stage of 1996. They developed a search engine based on the accurate analysis of the relationship between websites, and its application effect was better than the basic search technology used at that time. At that time, this project was called BackRub, because the system needed to check backlinks to estimate the importance of the website.

Convinced that the page that gets the most links from other highly relevant websites must be the most relevant page, Page and Brin decided to test it as part of their research, which laid the foundation for their search engine. On1September 7th, 998, they formally established Google in a friend's garage in Menlo Park, California. Before moving to "Googleplex" later,1February, 1999, the company first moved into the office at 165, University Street, Palo Alto, California, where many famous new technology companies in Silicon Valley gathered.

Google search engine has won Internet users with its simple and clean page design and the most relevant search results. Advertisements are sold in the form of keywords, so that they are only interested in the end users. In order to make the page design sustainable and fast, advertisements appear in the form of words. This concept of selling advertisements by keywords was originally developed by Overture (formerly Goto.com). When most internet companies closed down, Google has been quietly developing steadily and began to make profits.

In September of 20001year, PageRank, Google's web rating mechanism, obtained a US patent. The patent was officially awarded to Stanford University, and Lawrence Page was listed as the inventor in the document.

In February, 2003, Google acquired Pyra Lab, the owner of Blogger, a leading blog network service pioneer. It seems that this contradicts Google's mission. However, this actually consolidated the company's ability to improve the search speed of Google news and the search relevance of blog posts.

At the peak of early 2004, 80% of the search requests on the World Wide Web were handled through its website and its client websites such as Yahoo, AOL, CNN and Google. In February 2004, Google's share dropped a little, because Yahoo gave up Google's search technology and decided to develop its own search engine.

Google's code of conduct is not to refuse evil. Their websites often contain humorous features, such as their icons changing humorously at specific times, and they also provide fantasy or humor? What's the matter with you? Pingmei swims in satin and points out zinc. Better than speaking English, there are company jokes on April Fool's Day.

Many people speculate that Google is interested in Yahoo. The response is that with the personal information collected from Orkut, Gmail and Froogle, Google will launch personalized search in the next step. In fact, Google Labs has a personalized search test page on its website.

On July 19, 2005, Google announced that it would set up a research and development center in China.

65438+On February 20th, 2005, Google announced that it would spend $ 10 billion to acquire a 5% stake in AOL, an Internet service provider.

In June 2006, Google acquired YouTube, an audio-visual content sharing website, for $654.38+65 million, which was the largest acquisition in Google's history.

10 On June 29th, Google bought the domain name "g.cn" from China 265 Network Company for about US$ 20 million, making it the shortest domain name registration in history.