How is this school, South China Normal University Zengcheng College?

College Introduction

College Introduction

Professional Introduction

International Economics and Trade Major

Accounting Major

International accounting direction

Financial management direction

E-commerce major

Internet marketing direction

Logistics management direction

Legal Major

Lawyer Practice Direction

International Economic Law Direction

Civil and Commercial Law Direction

Administrative Law Direction

English major

International business English direction

Foreign-related translation direction

Japanese major

International economics and trade direction

Art Design Major

Process Design Direction

Decoration Design Direction

Environmental Art Design Direction

Computer Science and technology majors

Network engineering direction

Software engineering direction

Information management and information systems major

Information management and information systems direction

Government Information Management

Tourism Management

Tourism Management

Hotel Management

Introduction to the College

Zengcheng College of South China Normal University is an independent undergraduate institution of South China Normal University approved by the Ministry of Education. Since its establishment in 1998, the college has made full use of the excellent teaching resources of South China Normal University and the financial advantages of Guangzhou Kangda Industrial Technology Co., Ltd., and has gradually developed into a large-scale independent college at the undergraduate level. The college has a history of 8 years and 4 years of undergraduate education experience.

The college is located in Luogang District, Guangzhou City, with a quiet environment that complements the strong learning atmosphere in the college. The campus has complete supporting facilities such as telecommunications, post office, shopping malls, and bank ATMs. Each room in the student apartment is equipped with an independent bathroom, lockers, fans, telephones, and network cables. There are many buses at the entrance of the college, making transportation convenient. The college has complete teaching equipment, including track and field fields, basketball courts, swimming pools and other sports venues, 30 multimedia classrooms and 10 language rooms with more than 500 seats to meet daily teaching requirements. According to the teaching requirements of each major, the college has also built a number of professional laboratories and training bases for experimental teaching throughout the college. The library has a diverse and rich collection of books. The new 15,000 m2 library will be completed in August 2006.

"The phoenix tree attracts the phoenix and the sea embraces all rivers". Through various measures such as introduction and training, the college has formed a team of teachers with sufficient quantity and high quality, many of whom are from well-known universities across the country. Professors and scholars with high academic attainments and rich teaching experience.

"Cultivation of high-level practical talents who have mastered certain theoretical knowledge" is the talent training goal of the college. The college attaches great importance to the cultivation of students' technical abilities. Based on market demand and employment positioning, each major has determined the technical skills that graduates must master in the training plan. The development of the college is aimed at the information technology discipline, and the professional setting is in line with the market. It has opened a number of information technology and software technology majors. It will gradually build and focus on developing the information technology discipline to become the leader in driving the development of the entire college; at the same time, make full use of the college's The advantages of teaching resources in the information technology discipline focus on cultivating the computer operation ability of students in other majors and the application ability of commonly used software in this major. This model of "combining computer skills with professional and technical background" enables the talents we train to cater to the market's demand for talents with modern technical skills. Luogang District, Guangzhou City gathers the first batch of national economic functional zones such as Guangzhou Economic Development Zone, Guangzhou High-tech Industrial Development Zone, Guangzhou Export Processing Zone and Guangzhou Free Trade Zone; there are 91 Fortune 500 companies and 800 foreign investors above designated size in the district enterprises, 200 high-tech enterprises, and more than 120 scientific research institutions, providing our institute with very advantageous conditions for talent training and employment.

In the eight years of running the school, the college has achieved gratifying results in its education work, with outstanding results in various comparable teaching indicators. In the provincial computer application proficiency examination and the national college English application proficiency examination over the years, the average passing rate of students in our college has exceeded the provincial average; in 2004, for the first time, our college organized all second-year English major undergraduate students to participate in the National English Major Four The passing rate for the first-time exam is 91%, which is 28 percentage points higher than the national average passing rate. Because the college regards improving teaching quality as the starting point and destination of all work, and attaches great importance to the cultivation of students' abilities, the college's graduates are generally welcomed by employers. The employment rate of previous graduates is above 90%, and the employment rate of 2005 graduates is as high as 95.2%. In 2004, the Ministry of Education sent an expert group to inspect the teaching conditions and school-running quality of the college. They believed that our college has clear ideas for running schools, accurate training goals, and guaranteed teaching quality.

This year, the college has 10 undergraduate majors including law, English, Japanese, tourism management, computer science and technology, information management and information systems, accounting, e-commerce, international economics and trade, and art design** *21 professional directions, open to candidates taking the general college entrance examination in Guangdong Province and some provinces and cities across the country. All majors are non-teaching majors and the schooling duration is four years. When students graduate with passing grades, they will be awarded a diploma from Zengcheng College of South China Normal University; if they meet the bachelor's degree awarding regulations of South China Normal University, they will be awarded a bachelor's degree certificate by South China Normal University.

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Professional Introduction

International Economics and Trade Major

Cultivate knowledge of basic economic and trade theories, policies and regulations, have foreign trade business operation capabilities and international market research and development capabilities, and have the ability to accurately express, communicate and conduct trade writing and business in English High-level practical professionals with processing abilities and capable of engaging in foreign-related economic operations, management, and research.

Accounting major

International accounting direction

It is required to master the basic theories and professional knowledge of accounting, understand both domestic accounting business and be familiar with international accounting standards and practices. , Master the accounting work skills of foreign-related enterprises and units.

Financial management direction

It is required to master the basic theory and professional knowledge of finance, accounting and business administration, and be able to organize the fund raising, fund operation and fund distribution of various economic entities. Financial work and ability to make short-term operating decisions.

E-commerce major

Internet marketing direction

It is required to master the basic skills and methods of Internet marketing, be familiar with the basic principles, operations and management of e-commerce, and have the ability to construct , the ability to maintain and update corporate dynamic websites, and be able to plan and implement corporate modern online marketing plans.

Logistics management direction

It is required to master the basic theories of modern logistics management, be familiar with the basic principles of e-commerce and the basic processes of modern logistics operations, and have the ability to investigate and research logistics projects. Plan and implement modern logistics management plans for enterprises.

Law Major

Lawyer Practice Direction

Cultivate senior practical lawyer talents with strong judicial practice ability. Can work in judicial organs at all levels, government departments, people's congresses, law firms, legal consulting and service organizations, corporate legal consultants, etc.

International Economic Law

Cultivate senior practical legal talents with the ability to handle international economic and legal affairs. Can work in the judicial system and other state agencies, foreign and domestic enterprises and institutions, banks and other financial institutions, and practicing lawyers.

Civil and Commercial Law

Cultivate senior practical legal talents with strong theoretical knowledge and practical ability in legal profession. Can work in government agencies, people's congresses, judicial agencies, enterprises and institutions, law firms, legal consulting service agencies, etc.

Administrative Law Direction

Cultivate senior practical legal talents with strong legal professional knowledge and practical ability. Can work in political, legal and government departments, people's congresses, judicial organs at all levels, notary law firms, etc.

English major

International Business English direction

Mainly cultivates certain listening, speaking, reading, writing and translation abilities, and masters certain business theory and business work Practical senior professionals with basic skills. To enable students to master solid professional knowledge, they are suitable for working in various foreign-funded enterprises, government agencies, foreign affairs, economic and trade departments, enterprises and institutions to engage in business, foreign trade translation, business management, secretarial work, and primary and secondary school teachers.

Foreign-related translation direction

Mainly cultivates students with a solid English language foundation, proficient language communication skills and application abilities, proficiency in English-Chinese translation theories and techniques, and the ability to engage in general foreign affairs after graduation Practical senior professionals who are translators for foreign trade, foreign economics and other foreign-related economic work and tour guides abroad. After graduation, students can be competent in foreign-related translation work such as general foreign affairs, foreign economics and foreign trade.

Japanese Major

International Economics and Trade

Mainly cultivates students with a solid Japanese language foundation, the ability to use Japanese as a communication and working language, and mastery of Japanese-related matters Comprehensive talents with basic knowledge and practical skills in business and international economics and trade, and competitiveness in the job market. After graduation, students can engage in various foreign-related, economic and trade jobs in domestic and foreign-funded enterprises, government agencies and other foreign exchange, economic and trade units.

Art Design Major

Technology Design Direction

Mainly cultivates industrial plastic art design talents under market economy conditions.

Decoration design direction

Cultivate and master the basic theoretical knowledge and skills required for modern graphic design profession, advertising design and related graphic design skills, computer design methods, modern aesthetic ability and artistic accomplishment , senior practical art decoration design talents with modern design concepts.

Environmental Art Design Direction

Cultivate professional design talents with both profound artistic accomplishment and strong design practice capabilities. Graduates of this major are qualified for indoor and outdoor architectural decoration design, garden design, environmental community planning and design, scenic spot design, etc., as well as teaching and scientific research in environmental art design.

Computer Science and Technology Major

Network Engineering Direction

Cultivate engineers who have obtained basic training as engineers and have comprehensive knowledge and skills in the fields of computer hardware, software and communications. Level applied engineering and technical talents. Students mainly master: basic theories of computers, basic methods and technologies of computer hardware and software development, computer networks and related information transmission, information processing and other theories and technologies.

Software Engineering Direction

Cultivate students to systematically master the basic theories, basic knowledge and basic skills of computer software, and obtain high-level applied engineering technical talents with basic training in software development and design methods. . Students mainly master: basic computer theory and basic methods and skills of software development, design and programming.

Information Management and Information Systems Major

Information Management and Information Systems Direction

Cultivate high-level application-oriented computer application and management information system planning, analysis and design Engineering design talent. Students mainly master computer application technology, basic theories of information systems, and basic methods and skills of management information system analysis and construction.

Government Information Management Direction

This major cultivates students with modern management theoretical foundation, information management and computer science and technology knowledge, mastering computer application technology and information system analysis and design methods, and being able to work in Departments at all levels, industrial and commercial enterprises, financial institutions and scientific research units are engaged in practical talents such as information management, information system design and maintenance, and network management.

Tourism Management Major

Tourism Management Direction

According to the development needs of the tourism industry, students are trained to systematically master the basic theories of business management and the knowledge and basic skills of tourism management. , senior practical professionals who have the foreign-related business operation capabilities required to engage in tourism enterprise management and can engage in tourism management in tourism enterprises and institutions such as tourism bureaus, travel agencies, hotels, tourist attractions and attractions. At the same time, combined with course study, students are arranged to conduct professional inspections and professional internships at tourist attractions, tourist hotels and travel agencies to cultivate students' professional practical and innovative abilities.

Hotel Management Direction

This major complies with the domestic and foreign hotel industry’s needs and expectations for mid- to senior-level management talents. Cultivate senior practical professionals who have good professional ethics and service awareness, are proficient in the basic theories and professional skills of hotel service and management, have strong organizational management capabilities and innovative spirit, and can engage in star-rated hotels and related tourism reception management work . At the same time, combined with course study, students are arranged to conduct professional inspections and internships in various tourist hotels to cultivate students' professional practical and innovative abilities.