How is the production logistics and sales logistics of Haier Group connected?

Haier Group's production logistics and sales logistics are closely linked through supply chain management.

1, supply chain planning and demand forecast:

First of all, Haier Group will carry out supply chain planning and demand forecasting, and determine the product type, quantity and delivery date according to market demand and sales plan.

2, raw material procurement and production logistics:

According to the demand forecast, Haier Group will purchase raw materials and arrange production logistics. Raw material suppliers transport the required raw materials to the production base, and Haier Group arranges the operation of the production line through the production plan to convert raw materials into finished products.

3. Finished product warehousing and sales logistics:

After the production is completed, the finished product will be stored in the finished product warehouse. Under the guidance of sales plan, Haier Group will transport finished products to various sales channels, such as retailers, distributors or direct customers, through sales logistics according to orders and market demand.

4. Distribution and after-sales service:

In the process of sales logistics, Haier Group will also arrange product distribution and after-sales service. Distribution logistics transports products from warehouses or production bases to end users' shops or customers, and provides necessary after-sales support and services.

Expand knowledge:

Supply chain management is a management method based on smooth logistics and efficient collaborative management. In the case of Haier Group, production logistics and sales logistics are both important parts of supply chain management. Through close connection, production and sales can be connected efficiently.

Production logistics mainly involves raw material procurement, production planning and logistics arrangement. The logistics cooperation between raw material suppliers and Haier Group, as well as the operation of internal production lines and product transformation, all need effective coordination. The goal of production logistics is to ensure the smooth progress of production process, timely delivery of products and quality control.

Sales logistics mainly involves order management, warehousing and distribution. Sales logistics needs to arrange the warehousing, distribution and after-sales service of finished products according to market demand and sales plan. The goal of sales logistics is to ensure that products can reach customers on time and provide after-sales support to meet customers' needs.

The key of supply chain management lies in information sharing and cooperation. Haier group realizes the coordination of information flow and logistics in the supply chain by establishing information system and adopting modern logistics technology, and improves the overall efficiency and responsiveness of the supply chain.