What positions do enterprises need to recruit for Internet operation?

With the continuous development of mobile Internet, more and more Internet companies are born. Of course, for every enterprise, getting traffic through Internet operation is a better choice. For example, the current content operation, new media operation, product operation and so on. All belong to an internet operation; As a result, in order to get traffic from the Internet, many enterprises began to recruit jobs for Internet operations, but after recruitment, they found that there was not as much traffic as expected, probably because the Internet operations you recruited did not meet the demand; Internet operation is actually a general term. Anyone who obtains traffic through Internet channels can be called Internet operation, including seven tasks: new media operation, product operation, content operation, user operation and activity operation. Therefore, when recruiting Internet operators, enterprises must understand the job content and responsibilities of each position, and disassemble the positions that are most suitable for enterprises. Today, Bian Xiao also sorted out what these seven Internet operation posts are, as well as the work content and skill requirements, hoping to help everyone better recruit the Internet operation post; I. New Media Operation The new media operation post is a relatively common Internet operation post, which mainly achieves the purpose of drainage and transformation through operation on various new media platforms; The work of new media operation includes the operation of a number of new media platforms, such as Little Red Book, Zhihu, WeChat official account, Tik Tok, Aauto Quicker, Search Book and Headline. Skills: Ability of content planning, content creation, data analysis, etc. , understand the operating rules and means of various platforms, and more importantly, have 0- 1 account planning experience; Second, the content operation content operation, as the name implies, is to attract traffic through the operation of content, which is a kind of softness and is also a very important part of Internet operation; It is necessary to attract and acquire users through content. Some companies are called "copywriting planning", which belongs to the marketing department and provides copywriting support for marketing and brand promotion. They should be very familiar with the company's business and generally do copywriting support for the company's official website or promotional materials; However, many companies will not recruit a single content operation, but also need the ability to plan topics, create copywriting, edit original, and tap hot topics in the manufacturing industry; Third, user operation User operation is actually a job of transforming old customers and new customers. Generally speaking, it is the whole life cycle of operating users. This concept is relatively old. To put it bluntly, it is to pull new, retain, upgrade, transform and split. User operation positions such as export strategy in each link need to have the ability of activity planning, content output, dissemination, data analysis and so on. Is a more comprehensive position. Fourth, the main job of activity operation is to transform or refresh users through online or offline activities. It is necessary to export the activity planning scheme and implement the skill requirements: activity planning ability, departmental coordination ability, organizational ability, marketing promotion and resource integration. Fifth, community operation. Community operation should be familiar to everyone, mainly through WeChat group and QQ group to maintain users and create more sales value. Generally speaking, it is mainly community refresh, split and repurchase. The ability to pull new ideas is the most important skill in recruitment, so there must be better means to pull new ideas. Many companies make community operations into customer service and sales. This should pay attention to identifying capable talents. Not called "community operation" skill requirements: community innovation, activity planning ability, data analysis ability, user problem solving ability, copywriting ability, product packaging ability, etc. 6. Product operation The meaning of product operation is very wide. Because the meaning of the word "product" is too broad, you can regard a service as a product or refer to a specific thing. The work of product operation includes improving product data, such as online product download, DAU, UV, etc. , offline GMV repurchase, etc. Skill requirements: To understand the means and channels of product promotion, you must have certain user insight and team writing skills. This position requires high execution. 7. E-commerce operations E-commerce operations are often used in some stores, such as Taobao and JD.COM. The main task is to maintain the stability of all e-commerce platform stores and increase sales. Staff need to understand the operating rules of the platform, operate the background of the platform and analyze data. After reading these seven kinds of Internet operation posts, you should find that all the posts do not exist independently. In particular, many small and medium-sized enterprises often let their employees hold several jobs for budgetary reasons, which seems to save costs, but in fact this situation is the most difficult. In a sense, the cost is actually higher; Therefore, it is suggested that enterprises with insufficient budget can try to select telecommuting talents through flexible employment, which can not only greatly reduce the employment cost, but also enhance the flexibility of work and even select the best talents across regions. You can try the remote recruitment platform of the sweet salary workshop. As a telecommuting service platform integrating demanders, freelancers and part-time workers, Sweet Salary Workshop carefully evaluates and screens candidates from a professional perspective, relying on 10 years of rich human resources experience, so as to provide top talents across regions for demanders. In the early stage, the platform helps enterprises to control the quality of work delivery. In the later stage, both parties can sign a long-term cooperation agreement when they are satisfied, and the workers are fully responsible for all indicators. The most important thing is that enterprises can find their favorite Internet operators in Tianfu Workshop without paying any platform fees.