Which job is more promising, enterprise planning or new media operation?

First, new media is the general direction, and operation is only a part.

New media is a new type of media.

New media is the inheritance and renewal of traditional media. When the Internet has not been widely developed, the media expression in our life can only be realized through the media between newspapers and television. Now, with the rapid development of the Internet, a new thing, new media, is born, which concentrates all the things that can be displayed on TV and newspapers in the past on the Internet. The new media is an information dissemination media based on digital technology and taking the network as the carrier, which is very different from the old media.

At present, the existing new media platforms mainly include WeChat official account, Today's headline, Baidu expert number, UC headline number, Weibo and so on. Its main content producers are users, and content service providers are also users, which is called UGC.

New media operation is only a subdivision of the general direction of new media, mainly through the continuous output of content and SEO-related optimization, such as the rapid grasp of hot news, which is also an essential skill for new media operation.

Second, the industry demand of new media operation determines its value.

Judging whether an industry has a future can be observed from the demand.

Open a recruitment website at will, as long as you enter the words "new media" in its search box, you will see a series of positions, including new media operation, new media editing, new media planning, supervisor, manager and so on. And the demand for these positions is above 450, which shows that the demand for this position is still quite large.

For the media industry, the demand for talents in the new media operation has obviously surpassed the popular advertising, film, television, publishing and other industries in the past, and even led the demand for Internet talents, and it is in the first echelon of talent demand.

The word frequency statistics of new media and Internet rank first and second respectively, which is attributed to the great convergence of Internet logic between traditional media and new media. The new media added by the Internet is located in the first echelon of the employment sequence, and the demand for talents is strong.

In addition to the native Internet companies, almost all the talents in the traditional media and communication industries in transition are rapidly tilting towards new media posts, and the positions for talents are all new media. The era of media technology has become a reality, and the cross-border wave of the Internet represented by the mobile Internet is subverting the traditional media industry with unprecedented potential. The previous media structure is on the verge of collapse, and Internet media will surely become the leading force in the media industry.

Third, new media operation skills and several necessary tools

1. Good writing skills.

Although there are many tips to do a good job in new media operation, in the final analysis, good writing is the last word. It doesn't matter if you are still a white boy. You can set yourself a small goal, such as writing an article every day, with a self-defined theme. After a month like this, your writing ability will definitely be greatly improved.

2. Know how to take advantage of the situation to publicize

You can imitate durex's copywriting to create.

We should know how to track and create hot spots, write articles according to hot spots, and gain public attention.

3. Learn to beautify your own articles

It is not enough to stand out among many new media accounts. At the critical moment, you should learn to make your own articles beautiful.

4. The verticality should be high

You should publish your own articles about your own field.

Maintain the certainty of verticality, the higher the verticality, the easier it is for people in this field to know.