Brief introduction of Shangzhong department store

Wuhan Shangzhong Group Department Store Chain (hereinafter referred to as "Shangzhong Department Store") is a department store format management institution under Wuhan Shangzhong Group. Since 1996 implemented chain operation, there have been 12 regular chain stores, dealing in more than 65438+ million kinds of goods, with a total operating area of more than 300,000 square meters. Zhongnan Commercial Building, the headquarters, is a well-known store in China, and its sister store Shangzhong Square is known as "the first brand store in Jiangnan". The Gemini constellation formed by them has become the core business circle of Jiangnan, which has promoted the activation of the whole Zhongnan Road, and Zhongnan Road in Wuchang has gradually become the most prosperous commercial financial street in Jiangnan. Shashi Department Store is the first cross-regional regular chain store in the province. Huanggang Department Store and Jingmen Department Store have created a precedent for the local business community, and the brand of "Shangzhong Department Store" has become a well-known inter-provincial brand. The newly opened stores of Shangzhong Department Store, such as Shangzhongbai Merchandise, have successively achieved good business performance, and Shangzhong Department Store has become the largest formal department store chain enterprise in Central China.

Shangzhong Department Store adheres to the road of specialization and characteristics, taking the construction of modern brand department stores and multifunctional shopping centers as the main mode, adhering to the general idea of chain operation, separation of purchase and sale, centralization and moderate decentralization, and in accordance with the principles of vertical business control, quantitative process management and efficiency priority, constantly improving business processes, quantifying responsibilities and authorities, strengthening the new product development function, overall marketing function and administrative management function of headquarters, and upgrading the on-site management function and terminal promotion function of stores. After several years' exploration and standardization, Shangzhong Department Store has successfully realized the transformation from traditional department store to modern department store, and has become one of the pioneer benchmarks of China department store chain industry.

In the future development, Shangzhong Department Store will improve the supply chain construction and build a scientific, reasonable and efficient supply chain based on Zhongnan Business Circle, Xu Dong Business Circle and department store chain stores. Improve the shopping guidance function and service function of the two major business districts, and enhance the market appeal and brand cohesion; Expand market share, increase the total number of customers, optimize customer structure and improve operating efficiency; Innovative marketing, active exploration, adherence to Scientific Outlook on Development, efficiency-centered, market-oriented, adherence to the road of quality and efficiency development, implementation of chain refinement, professional management, scientific management, information decision-making, and intensive management strategies, so as to turn Shangzhong Department Store into a national, chain-like, modern, domestic first-class, internationally renowned and sustainable large-scale modern department store chain enterprise.