What are the promotion channels of soft text? Which platform is better for the promotion of paid soft texts?

Soft advertising is generally divided into two modes: free and paid. Soft advertising platforms are released free of charge and can usually be found on the Internet: Weibo, forums, personal blogs, etc. Generally speaking, some companies that publish soft advertisements are also promoting their own brands or companies. When choosing a soft advertising platform, enterprises need to choose according to their own soft advertising marketing priorities and brand promotion.

First, the portal submits. Portal sites are basically paid, but large portals have their own community forums. These forums are relatively popular and weightless, which makes them an ideal way to publish for free.

Secondly, release soft advertisements of confidential information websites. Soft advertisements can also be sent to classified information websites, and some large classified information websites that publish soft advertisements will be audited.

Third, about the release of soft advertisements. It is a good choice to publish soft advertisements on the forum. You can quickly include search engines, but one disadvantage is that your articles have limited exposure in forums, and some forums cannot be linked.

Fourth, blog soft advertising. People who are good at blog marketing often have their own personal theme marketing blogs, such as Sohu blog, Sina blog and Netease blog, which are indispensable platforms for marketers. Blog soft advertisements have no restrictions on links, but the most important thing is to adhere to and demand the quality of soft advertisements, so they are relatively easy to be included.

Fifthly, the release of soft advertisements in Weibo. Weibo knows that Weibo has a function: limit the number of words, but it can synchronize Weibo. It is futile to add an external link, and search engines are unlikely to include Weibo's articles.

Sixth, the recruitment platform. Publish the recruitment information to the main recruitment platform in the name of the company, so the soft advertisements of the company are all introduced by themselves. For some small and medium-sized enterprises, promotion through recruitment platform has become an effective online marketing method.