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What is the necessary function of SCRM?
The drainage section mainly solves the problems of adding WeChat customers, effectively attracting customers and diverting customers, including:
Channel live code: solve various efficiency problems of passively adding WeChat customers and simultaneously draining them into the group;
Automatic group joining: when solving large-scale operation activities, there are super 1000 WeChat customers waiting to join the group that day;
Customer fission: with the help of a group of seed users, help you fission to bring more customers;
Friend greetings: Personalize the friend greetings of each employee when adding WeChat customers;
Exclusive promotion code: let your old customers bring new customers for your promotion and count the number of invited people;
Second, marketing to get customers.
The marketing customer acquisition section mainly solves the multi-scenario, low-cost, high-efficiency and exponential customer acquisition needs of enterprises, including:
Friend fission: it takes the enterprise WeChat employee number as the carrier to undertake customers and conduct fission drainage;
Task fission: spread on the WeChat ecosystem through H5 link, and serve as the official WeChat account of the enterprise &; Enterprise WeChat fission drainage;
Group fission: help corporate customers settle in the community and establish a community customer pool on a large scale;
Lottery fission: promote users through lottery activities and help enterprises quickly fission to acquire customers;
One customer and one yard: suitable for old customers to introduce new customers, one-on-one invitation to get customers;
Third, customer management.
The customer management part is mainly used for customer management, label formulation, customer portrait and other scenarios, including:
Customer management: supports more dimensions of filter criteria, batch labeling, batch modification and follow-up status, etc. , manage customers efficiently;
Label management: support enterprises to build their own groups, form label groups separately, and automatically synchronize labels;
Report loss reminder: when a customer deletes an enterprise employee, it will automatically send a reminder to the enterprise WeChat of the deleted member;
Customer field: user-defined fields are supported, which can be displayed in the customer portrait according to the configured fields;
Customer stage: the customer stage can be adjusted according to the business, and can also be displayed and modified in the enterprise WeChat sidebar and customer management for customer screening and unified management at different stages;
Fourth, customer operation.
The customer operation part mainly solves the needs of mass messaging and refined management, including:
Welcome: SMS, pictures, links, applets, videos, files and articles are supported, and multiple attachments can be added and sent at the same time according to the actual situation;
Enterprise voice: enterprises edit enterprise voice in a unified way, and ordinary members can also configure their own personal voice in the voice library of the enterprise WeChat sidebar;
Customer SOP: Reach out to the added WeChat customers, suitable for all enterprises to use in the early stage of cultivation;
Customer mass sending: support regular and conditional screening mass sending, view delivery rate details, allow administrators to post tasks and employees to execute them with one click;
Corporate friends circle: support the configuration of corporate members' personal pages to display information to the outside world;
Verb (abbreviation for verb) community operation
The community operation section mainly solves the management, mass sending, group management and operation requirements of the enterprise WeChat customer base, including:
Customer group data: all group data can be viewed in the background, and can be filtered by group name or group owner;
Customer group SOP: supports the configuration of standardized business process templates, which are uniformly distributed by administrators and implemented by employees;
Customer Group Mass Sending: Support administrators to create customer group mass sending tasks, which will be sent to designated group chats by administrators after distribution;
Customer group settings: support the functions of configuring welcome language, community assistant, anti-harassment in group chat, and eliminating duplication among group members.
Six, sales management
The sales management part mainly solves the needs of archiving sales chat sessions, customer follow-up and sales tasks, including:
Chat archiving: after session archiving is enabled, statistics of active chat data in the group are not supported, but chat records of employees and customers are supported;
Wechat follow-up: support to view the chat situation and various chat data of employees of various teams in the enterprise;
Task management: supports viewing tasks and their execution in history;
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