In terms of market operations and project investment, how to understand the market recognition and consumer acceptance in advance. Psychology is still needed to do market research and market research

In terms of market operations and project investment, how to understand the market recognition and consumer acceptance in advance. Psychology is still needed to do market research and market research to understand awareness and demand. After product development, packaging design, style design, and user-friendly design require psychologists. Apple mobile phones are so popular because they are easy to operate based on people’s cognitive characteristics. Lenovo started out by making computers. Now Lenovo is making mobile phones, but it is in a mess because it has not done a good job in brand marketing. Advertising effects and consumer recognition belong to consumer psychology. Medicine is a field closely integrated with psychology. Nowadays, many medical workers do not understand psychology or patient psychology. Many medical treatment designs are unreasonable, which wastes a lot of patients' time and energy. Doctor-patient disputes are a good example of the situation. Now hospitals are beginning to set up double-heart clinics because cardiovascular and cerebrovascular diseases are highly related to psychological factors. In the field of education, it is necessary to understand the growth patterns of children and students. In the field of finance, there are financial psychology or economic psychology, etc. After twenty years of development in the emerging field of psychology, you are an industry authority, so after you decide to take the postgraduate entrance examination in psychology, you must think about...gt;gt; Question 3: Employment of psychology majors What are the directions and prospects? I am a psychology graduate. After several years of paying attention, I found that the future of psychology is very good, but the current situation is not optimistic.

But if you are a graduate student, it is still possible for now. It is best to obtain the qualification of a psychological counselor while you are in school. If you hope to work in school after graduation, joining the party will also be the future trend. Although joining the party for work is not recommended, the reality is so cruel. Hope it helps.

Question 4: What are the employment prospects in psychology? I hate those who know but don’t say anything, so I want to tell you, - Gou Ximin≡

Question 5: Psychology The employment prospects are good or not. I have a master's degree in psychology. At present, the employment directions of psychology are mainly in universities, primary and secondary schools and enterprises. Nowadays, the requirements for entering colleges and universities are very high. They basically require a doctorate degree. Most people with master's degrees are required to work as counselors, and to be a counselor, you must be a party member. Many schools require a master's degree to enter primary and secondary schools, and the recruitment openings are very small, because each school only needs 1-2 psychology teachers, many of whom are required to cope with examinations. Enterprises generally do human resource management, but human resource management has a special human resource management major, so the competitiveness is not very strong. If you join a consulting agency, you may not even be able to support yourself. The chances of taking the exam for public institutions and civil servants are also relatively small, because there are very few applicants for this major, and even if they do, there are more people in the public security category, basically boys, and the physical requirements are relatively high. Opportunities to go abroad are even more pitiful. In foreign countries, one-third of a class in the mathematics department may be Chinese, but only 1-2 Chinese in a class in the psychology department are pretty good. Because psychology itself is a subject that is highly dependent on culture and has high language requirements. Foreign teaching models mostly use discussions and field exercises, which was difficult for Chinese people to learn in the past. The current situation of psychology is that the prospects are promising but employment is worrying. Not alarmist, but fact.

Question 6: Is a master's degree in psychology useful? Where are you mainly employed? Although I am not a graduate student, I know something about this aspect. I know that I have graduated with a master's degree in psychology. If the school is better, , you can choose your employment, but the salary is not satisfactory, generally in human resources department, psychological counseling (generally you will not work as a psychological counselor directly, maybe as an assistant, or in psychology training promotion or other aspects), school There are positions for psychology teachers (more in the south).

I am also a person who came from the postgraduate entrance examination. For this purpose, I prepared full handouts, review materials, teaching materials, exercises and real questions for the postgraduate entrance examination. For details, search my pen name Ying Xinshuo

Question 7: What are the employment prospects for psychology majors in the next few years? Psychology is an emerging discipline in China, and people do not know much about this major, which limits its employment scope to a certain extent. However, due to the relatively small number of students currently enrolled, its employment prospects are still relatively optimistic.

At present, employment for psychology graduate students mainly focuses on the following aspects:

First, ordinary universities, which are the main destinations for psychology graduate students after graduation. In recent years, colleges and universities have paid more and more attention to students' mental health issues and have opened public psychology courses. Masters in psychology have become teachers of public psychology courses in colleges and universities. This undoubtedly expands the employment opportunities for psychology graduate students. One of the best career options for a master's degree in psychology is to enter the psychology department and education department to become a psychology teacher. However, with the increase in doctoral graduates and the continuous expansion of master's degree students, it will become increasingly difficult to pursue this career. Counseling centers in colleges and universities also provide employment opportunities for masters in psychology. However, this generally requires the practice of psychological counseling during school, and girls are generally given priority. Psychology graduate students are more competitive than students from other majors in the competition for counselor positions, but generally, joining the party is a prerequisite. Pay for college jobs varies by specific position and location.

Second, civil servants. The public security system generally recruits psychology graduate students to serve as civil servants: public security bureaus, labor camps, prisons, border checkpoints, etc. are all possible places. Some units have strict physical requirements for employed personnel, and some also require physical fitness tests.

Third, enterprises. Psychology graduate students are mainly engaged in headhunting (talent agencies), corporate consulting and human resources management in companies. Psychology graduate students are different from human resource management students. Psychology students advocate humane management, which complements human resource management students. But because people don't know much about psychology as a major, psychology students are not as competitive as human resource management students. Graduate students in the psychology department can also engage in market research work, but the number is relatively small, generally slightly more than undergraduates.

Fourth, primary and secondary schools. Generally, undergraduates are recruited, and the psychological counseling department is mainly used as a "vase" to cope with the inspections of the education department. Therefore, the future is not promising, and the income is low. Generally, graduate students are not favored unless they can't find a job. Generally it is not considered.

Fifth, psychological counseling workers. Judging from the current status of this domestic industry in our country, simply engaging in psychological counseling work may not necessarily be able to maintain a certain standard of living. If you want to have the salary of your foreign counterparts, you need to develop.

Sixth, hospitals and clinics. Students studying clinical psychology and medical psychology can go to hospitals or psychological clinics to engage in psychological consultation and treatment. However, given China's current demand for psychologists and the need to have a medical license to go to a hospital, it is more difficult.

Generally speaking, psychology graduate students have a wide range of employment options. Moreover, this is a sunrise subject. As people deepen their understanding of it and social and economic development, the demand will expand day by day, and the employment prospects are optimistic. Of course, the current outlook is not equal to the future reality, and it still takes time to confirm.

Question 8: Is it easy to take the postgraduate entrance examination in psychology? After the unified examination of psychology, more and more people took the cross-professional examination for psychology. Many people asked me happily as soon as they started taking the examination, "I took the cross-professional examination. Is it difficult to take the postgraduate entrance examination for psychology?" In fact, this is a big problem, not just about the difficulty of the postgraduate entrance examination.

First of all, I will definitely let you think clearly, why take the risk to take the psychology exam? Employment in this major is very problematic (at least not yet, for this you can refer to my blog "Psychology Employment Field" in QQ Zone (user.qzone.qq/597499359/main)). Moreover, psychology is not the same as fortune telling. If you study psychology, you will never be able to see through what others are thinking. Psychology is not the study of success. Studying psychology will not help you directly achieve success. Psychology is not just the same as psychological counseling. , it is not that you can become a psychological counselor or psychiatrist after studying psychology. There are many branches of psychology, and psychological counseling is only a very small branch (you can check out another article in my space "Gift to Friends who consider themselves “interested” in psychology”).

If after reading this, you still firmly want to take the psychology exam, OK, then we can talk about the psychology postgraduate entrance exam.

First of all, let’s take a look at the major divisions of the psychology postgraduate entrance examination (see the “Division of majors in the psychology postgraduate entrance examination” in my space). There are many major divisions in psychology. Don’t just know about psychological counseling (in fact, psychological counseling is difficult to get involved in China).

The next step is to look at schools. Many people ask me how to choose a school. My opinion is to choose the region first and then the school. For example, if you want to develop in Nanjing in the future and study as a graduate student in Nanjing, then you should check out which schools in Nanjing recruit graduate students in psychology (you can see this in my space under "Schools with doctoral and master's degrees in psychology"). Domestic universities"), such as Nanjing Normal University, Nanjing University, Hohai University, Southeast University, Nanjing Medical University, Nanjing Institute of Political Science, and then go to the graduate office of each school's official website to check the specific admission brochures and professional catalogs (remember ! Be sure to check the school’s official website! ) to see what directions these schools have, and then choose the appropriate school and major based on your interests and strengths. Generally speaking, after graduating from graduate school, they either stay in the city where they studied for graduate school or return to their hometown to develop, so be sure to choose a good graduate school area!

Then it’s a matter of review. Most psychology schools participate in the unified examination (there are also a small number that do not. The list of these schools can be found in my space). There are 6 subjects in the psychology unified examination, and the contents of the six subjects are put into one test paper, with a total score of 300 points. For reference books and review ideas for each course, please see the articles in my space. My suggestion is to review at least 4 rounds: the first round should be completed before the end of the summer vacation. You should familiarize yourself with the six course books according to the syllabus. It is not required to memorize it, but you must read it familiarly. This is an introductory exam for inter-majors. The foundation is very important. If you do it well, you can also take detailed notes (the new year's outline has not yet come out, you can use the previous year's outline, and the outline does not change much every year); the second round is usually September and October By this time, the new outline has come out. We need to go through the book again based on the new outline. The focus is still on understanding. When talking about these issues, you must be able to organize them in your own words. The third round begins with the question-sea strategy. You have to start doing questions crazily. Many people say not to engage in question-sea tactics. I don’t agree, because the psychology unified examination is not like our college entrance examination, which usually has as many mock tests. The postgraduate entrance examination is different. You have to review by yourself. Just reading is useless. Yes, I can’t find the ideas and feel for the exam. Therefore, you must do more questions, but the focus of the questions at this time is multiple-choice questions, because the multiple-choice questions test relatively detailed knowledge points. These knowledge points are difficult to review by reading books, but the detailed knowledge points of the 6 courses are so great. There are many, so we must use a question-sea strategy (I think back then, I did no less than 50 complete sets of multiple-choice questions, which totaled more than 3,000 multiple-choice questions!); the fourth round is the final sprint. On the one hand, Review the important knowledge points clearly, and memorize big questions. Of course, you can't relax on the multiple-choice questions at this time.

The other step is to sign up and fill in your application, usually in October. Each person can only apply for one school, one major, and one direction, such as "Nanjing Normal University-School of Psychology-Applied Psychology-Medical Psychology" etc.

Finally, it’s time to take the exam!

By the way, if...gt;gt;

Question 9: What are the employment directions for psychology majors? As someone who has experience in this major, I would like to share a few words, hoping to inspire you

1 The best way out is to take the postgraduate entrance examination. It is not easy to find a job with a bachelor's degree in psychology. It is a very embarrassing academic qualification. Because I have four years of undergraduate studies, including general psychology in my freshman year, some superficial studies in my sophomore and junior years, and I’m looking for a job in my senior year.

Therefore, undergraduate psychology majors are basically just a taste of it. Graduate students need to learn more. If the poster plans to study this major, I suggest you prepare for the postgraduate entrance examination when you enter university.

2 If you miss the postgraduate entrance examination, the only way out is employment. Where is it?

Try to get the textbook of a national third-level psychological counselor, and then get the teacher qualification certificate. You can choose to be a teacher. Generally, psychological counseling is offered in better schools, but it is not taken seriously. , this is a way

3 In the school where I graduated, there is still a way out for the psychology major. The army needs to recruit a few as future instructors. The prerequisite is that the English must pass CET-4. I don’t know the original poster. Does your school have this?

4. Take the civil service exam, but to be honest, psychology is very few. Undergraduate students mainly come from the prison education system. I have been paying attention to these two departments in the past few years. But the single-plank bridge is not crowded1! ! ! !

5 I have changed careers, majoring in psychology. I can only get a bachelor's degree. Whether it is self-employment or other things, it has nothing to do with psychology. For example, I am one of such people.

Haha, please don’t be pessimistic. Although psychology is a fringe subject, the future is bright. It depends on whether we can catch up.

Good luck! ! ! !

Question 10: Are the employment prospects of psychology majors good? Generally speaking, after graduation, half will work in academic fields (teachers and researchers in universities, mainly with Ph.D. degrees), and half will work in non-academic fields (human resources in enterprises, users) Experience, mental health work in universities and middle schools, a small amount of other, mainly master's degree; there are very few people who are directly employed after bachelor's degree, and according to personal knowledge, most of them are non-psychology related work).

Specifically:

Undergraduate

About 1/3 to 1/2 of graduates go abroad or to Hong Kong (mainly the United States, but also the United Kingdom, Hong Kong, etc. ) is studying for a PhD, mainly in the basic psychology direction (cognition, cognitive neurology, psychological statistics, etc.), but also in some applied psychology directions (industrial/organizational, development/education, society, culture, clinical practice generally feels more difficult to go abroad, But it is not without precedent. You can also refer to the blog post of "Chris-New Yorker" FAQs for American Psychology Graduate School Application (Clinical/Counseling Direction)_Chris-NYC_Sina Blog and its related Weibo).

Most of the rest are studying for master's degrees or direct doctoral degrees in psychology at major domestic universities or research institutes (Beijing University, Beijing Normal University, Tsinghua, Chinese Academy of Sciences, etc.), and a few will change majors.

There are very few people who work directly after graduation. Those who work directly seem to be mostly engaged in corporate jobs that are not directly related to psychology.

Master's degree

It is divided into two classes: the main department and the Shenzhen Graduate School (but in the future, the classes of the Shenzhen Graduate School have been stopped and will be replaced by a 2-year professional master's degree trained by the main department). After graduation, some will continue to study for Ph.D.s abroad (both basic and applied psychology are available, and basic application is relatively easy), or they will study for Ph.D.s in China. There may be fewer who continue their studies in graduate schools, but there are still a group.

However, no matter where you go, there will be many graduates starting to work. I don’t know much about basic psychology. The direction of applied psychology is mainly divided into three areas - organizational management (mostly working in HR in companies, and some Go to consulting companies), development education (it seems that some have opened their own kindergartens, and have combined education and scientific research. They are very powerful, and some may also go to other educational institutions), clinical (in the past, they mostly went to psychological counseling centers in major universities. This year, two graduates from our laboratory went to work as full-time psychological counselors or psychological teachers in psychological counseling centers of key universities, one went to a large state-owned enterprise as an internal EAP, one went to a key middle school as a psychological teacher, and one returned to Hong Kong, Macao and Taiwan. Employment, the only one who is not looking for a job will go to a prestigious school in the United States to study a cool non-psychology but psychology-related major).

Ph.D.

Whether you are studying abroad or domestically, you should basically be engaged in education and scientific research in universities or scientific research institutes after graduation. Places like the Department of Psychology at Peking University will basically only accept outstanding returnees in the future, and they will mostly focus on basic psychology.

Generally speaking, my experience is that there are three main employment areas in psychology:

Academic research

You need to study for a Ph.D., preferably abroad, but also at home. It's acceptable, but the competition may be fierce if you go to key universities in first-tier cities. It tests academic ability and interest and requires the publication of a paper. A few key universities will require SCI or SSCI.

Enterprise-related work (human resources, user experience, business consulting, consumer research, etc.)

Master's degree is mainly required. There is a lot of demand in this market (mainly human resources, and more and more people are doing user experience recently), but of course the competition to find a good job is very fierce.

Psychological counseling and treatment, mental health education

At least a master's degree. Because I am studying this field, I will say more:

This is a mixed bag. The quality of academic education and continuing training education is not guaranteed. The public’s understanding and trust in psychological counseling and treatment are still limited. Every hour Fees ranging from tens to hundreds are not affordable for ordinary working-class people - these will gradually improve in the future, but we can’t say how many years it will take (update: I recently learned that many people in first-tier cities can afford consulting fees , the spending power of residents in first-tier cities for psychological counseling should be increasing).

In terms of income, it is said that in the early stage, it is mainly investment (high training fees). In the later stage, it depends on personal development. It may vary greatly from person to person. If you do well, the situation is very good (especially if you provide training, the income is higher) , but those who can provide training are all experts), and the income from an average job is also very average. It is said that it is not enough to support a family. Don't believe the claims made by training institutions that psychological counselors are a high-income profession - there are high-income people, but they are still in the minority.

The advantage of this industry is that you can provide services and assistance to others (especially students), and you will feel the joy of helping others, although you may occasionally feel powerless. If you serve...gt;gt;