What conditions are needed to open an Xtep store?

Seven reasons for Mengxtep:

Reason 1: A vibrant sunrise industry

According to a comment from a US strategic consulting firm, the sports industry will be closely related to the tourism industry Together with the film and television industry and the Internet industry, it has become the most dynamic and promising "sunrise industry" in the 21st century. China's successful accession to the WTO and Beijing's successful bid to host the 2008 Olympic Games will surely stimulate the development of China's entire sports industry.

Reason 2: Market space with huge potential

According to data reports from professional organizations, the average consumption per person in the United States is 4.8 pairs of sports shoes, the average annual consumption per person in Japan is 4.8 pairs, and the average annual consumption per person in Western Europe is 4.8 pairs. The average annual consumption of sports shoes per person is 3.7 pairs, while the average annual consumption of sports shoes per person in China is only 0.2 pairs.

Reason 3: Strong corporate strength

After seventeen years of development, Sanxing Group already has 2 shoe factories, 1 sole factory and embroidery, high frequency, printing, Composite, mold and other supporting branches cover a total area of ??88 acres, with total assets of 1.5 billion yuan, ranking among the top three in terms of enterprise scale and output value.

Reason 4: First-class marketing center

The Xtep Marketing Center Building with a construction area of ??1,900 square meters not only has a fashionable appearance, but also has dozens of excellent marketing personnel. The management department, marketing management department, sales management department, customer service department, finance department and personnel administration department are assigned to provide partners with all-round support and guidance from the aspects of merchandise, logistics, market operations, retail management, advertising promotions, and information. .

Reason five:

Advanced R&D, excellent quality

The company has more than 100 product designers and R&D personnel, and has leading product R&D capabilities and speed in the industry. At the same time, it has obtained ISO9001:2000 international quality system certification, and the vigorous promotion of the system provides a strong guarantee for the products.

Reason 6: Powerful brand promotion methods

Every year the company spends tens of millions on brand promotion, not only inviting Hong Kong’s popular star Nicholas Tse and the super popular group TWINS to play the role As a brand spokesperson, we have chosen many well-known media such as CCTV, Hunan Satellite TV, Anhui Satellite TV, and Jiangsu Variety Show to place TV ads across the country, and placed print ads in magazines, newspapers, online, car bodies, street signs and other media, as well as large-scale sports events. Sponsor the event and carry out brand communication in all aspects.

Reason 7: Complete terminal system training

In order to support the development of terminals, the company spent millions of yuan to hire a Hong Kong professional consulting company to provide dealers, first-level employees and companies with Internal marketing personnel conduct systematic industry training and provide guidance in many aspects such as site selection, decoration, recruitment, interviews, goods, display, sales, promotion, and services.

Xtep’s ideal partner:

1. Smart mind, down-to-earth style

Having modern marketing concepts

Having relevant Industry brand management experience

Have entrepreneurial spirit, work seriously and responsibly

Have lasting enthusiasm and firm confidence

Have a sense of cooperation and identify with the company's business model and management methods, and cooperate with the implementation of the company's various market strategies

Be motivated and able to adapt to the company's development

2. Good reputation and sufficient funds

Have good business reputation, no bad records

Be honest and do not defraud customers

Have the funds needed to open a store, own assets of 100,000-200,000 yuan, and working capital 50,000-100,000

3. Prime location, ideal storefront

The store should be in a business district, school, sports street and other places where Xtep consumer groups are densely populated

The store is in a prime location in a busy area with a large flow of people

The area of ??the store is not less than 60 square meters (not suitable for scattered warehouses)

The store has a formal structure and a conspicuous front door

4. Professional ethics and ethics

Care about the development of the company and brand and provide good suggestions

Do not do anything that harms the interests of the company and brand

Do not disclose the company’s business information and business secrets

Happy life and harmonious family