How do online anchors make money?

Online anchors can make money in many different ways. Here are some common ways:

1. Advertising: Internet anchors can cooperate with advertisers to promote their products or services. and receive corresponding advertising fees. Usually, network anchors need to add advertising insertions in live broadcasts or publish relevant advertising content on social media platforms.

2. Virtual gifts: On some live broadcast platforms, users can send virtual gifts, such as props, rewards, etc., to online anchors to support the anchors and show their recognition and love. Webcasters can turn these virtual gifts into real money income.

3. Paid content: In addition to free content, online anchors can also provide paid services to viewers, such as private customization, exclusive live broadcasts, etc. Paid content usually requires viewers to purchase it in advance before they can access the corresponding service.

4. Anchor endorsement: The higher the influence and popularity of an online anchor, the easier it is for companies and brands to invite them to speak for themselves, promote their products or services, and receive a certain amount of endorsement fees.

5. Online stores: Some online anchors will open online stores on their own live broadcast platforms or other e-commerce platforms to sell products designed by themselves or sold by agents, such as clothing, cosmetics, digital products, etc.

For example, Li Ziqi, an Internet celebrity on Douyin, has attracted a large number of fans and viewers by posting interesting videos such as food and handicrafts. She has more than 90 million fans on the Douyin platform, and each video can often be viewed in the tens of millions. In addition to making money through advertising, virtual gifts, anchor endorsements, etc., Li Ziqi also opened her own e-commerce platform to sell her own products. These products are consistent with their style and image, and are loved and sought after by many Internet users.

It should be noted that the ways for network anchors to make money and income largely depend on their own influence, popularity, number of fans and other factors. At the same time, online anchors also need to maintain their positive image and good reputation to attract more viewers and businesses.