What are the positions in the car 4S shop? Automobile 4S shop position

4S shop is responsible for sales and after-sales service on behalf of manufacturers, but 4S shop cannot sell cars of other manufacturers' brands. The following is the content of the job responsibilities of the 4s shop after-sales reception, welcome to read!

4s shop after-sales reception responsibilities

1. Answer external calls and give professional and timely answers to sales consultation calls according to standard courtesy terms;

2. Make an accurate transfer of the phone that needs to be transferred;

3. Distribute customer information to sales consultants fairly and reasonably;

4. receive the visiting customers in the exhibition hall and get a preliminary understanding of customer needs;

5. Guide customers to corresponding departments/individuals according to their needs;

6. record the telephone visit and visiting information of customers;

7. record the information that the sales consultant organizes customers to take a test drive;

8. supervise and record the attendance check-in and going out registration of sales staff;

9. Provide administrative services such as document entry, printing and copying;

1. Assist the sales consultant in environmental maintenance of the exhibition hall;

11. Complete other temporary work assigned by superiors.

Advantages of 4S stores

Automobile 4S stores have the characteristics of unified appearance, unified logo, unified management standards and only operating a single brand. Automobile 4S shop is a tangible market with outstanding personality, with channel consistency and unified cultural concept. The advantages of 4S shop in enhancing the image of automobile brands and automobile production enterprises are obvious.

1. In terms of credibility

4S stores have a series of customer complaints, opinions and claims management, which leave a good impression on the owners. However, due to personnel quality, management and other problems, ordinary refit stores often fail to find the responsible person, pushing each other and blaming each other, leaving a very bad image on the owners. In the past, 4S stores didn't operate auto supplies, so car owners had no choice but to go to retail refit stores. Now, 4S stores operate this business, and they will definitely not go further. 4S stores will be their first choice.

2. Profession

Because the 4S shop only aims at a series of models of one manufacturer, it has a series of training and technical support from the manufacturer, and it is very professional in terms of vehicle performance, technical parameters, use and maintenance, and it has achieved specialization and precision. And auto parts dealers are exposed to many models, and they are not very proficient in each model. They can only be miscellaneous and knowledgeable, and sometimes they only know one of them and don't know the other. Therefore, when modifying some products that need technical support and after-sales service, 4S stores have great advantages.

3. After-sales service guarantee

In the past, selling cars was the main business. With the increase of competition, merchants in 4S stores paid more and more attention to the establishment of service brands, and the backing of 4S stores was automobile manufacturers, so after-sales service can be guaranteed. In particular, automobile electronic products and automobile audio-visual products need to change the original circuit of the automobile when they are modified, which will bring trouble to the after-sales service in the future. The author once saw a refitting shop refitting the car audio and video of an Audi car. The audio and video were refitted, and the car could not be ignited as a result, because there was no professional technical personnel and service guarantee, and the computer program of the Audi car was destroyed during the refitting. Some automobile manufacturers even strictly stipulate that the modification of automobile electronics is not allowed, and if it is modified, the manufacturer will not guarantee it. It will be one of the important means to attract car owners to refit their cars if they can promise the car owners a warranty and eliminate their worries. It is the first choice for car owners to refit some high-tech products in the 4S shop, and at the same time, it can avoid direct price competition with retail refit shops.

4. Humanization < P > In the 4S shop, car owners can really enjoy the feeling of God, so that they can have a lounge when they are tired, drink water when they are thirsty, and read magazines and be bored. And these aspects of auto parts modification shops simply can't be done.

Precautions for buying a car in a 4s shop

1. Check whether the delivered vehicle model is the same as that marked in the sales contract (mainly reflected in whether the vehicle configuration and function are consistent with the manufacturer's model brochure);

2. Check the functions of the delivered vehicles (key, light, gear, accelerator, clutch, brake, direction, air conditioner, window, seat, stereo, tires, etc.) to see if they can work normally (it is recommended to have enterprise staff at hand so as to ask at any time);

3. Drive the delivered vehicle to the workshop and lift it with a hoist to check the chassis to see if there is any leakage of related liquids (engine oil, gasoline/diesel, brake fluid, etc.); At the same time, check whether there are scratches on the vehicle chassis;

4. On-board information inspection, mainly including: car purchase invoice, vehicle certificate, three-guarantee service card, vehicle instruction manual, on-board tools (wrench, jack, triangle warning sign), spare tire, etc.

5. Check the flatness of the car body steel plate and bumper to see if there are abnormal depressions and bulges, so as to avoid buying an accident maintenance vehicle;

6. Examine the paint surface carefully, especially some parts that are easy to be scratched during transportation. Check whether there are pits, wrinkled skin, blisters and scratches on the paint surface of the car body, and at the same time, confirm whether there are paint color differences in various parts to avoid buying a vehicle with secondary paint;

7. Open the engine hood and check whether there is oil stain and dust on the engine and its accessories, whether there is liquid leakage at the joints of major components, and whether the nuts connecting the fixed parts have obvious traces of screwing;

8. If the enterprise promises to ask for gifts when selling, it should also confirm in writing if it can't take them away.

Bargaining skills for buying a car in a 4s store

Step 1 shattered glass

When you enter a 4S store, you should know which car you want to buy, and wait until the salesperson comes to greet you (note: don't shout and pull the clerk to sit down and kill him as soon as you enter the store, so people will see at a glance that you are a weighed tortoise, and you are sorry for that knife if you don't want to kill him. ), the expression wants to buy and is a little hesitant, and shilling sales can't figure out what you really think. When the seller introduces the functions and features of the car, you will mention some features of some competitors' models. The seller thinks that although you want to buy a car, you don't have to buy this one, but you still have to compare it.

The second step of bargaining is a small test.

Generally, after sitting down, the sales meeting will introduce the overall information of the car, and take out a table to help you calculate the prices and start asking for quotations. The key points that need to be paid attention to here appear: First, we divide the price into the following four pieces: 1. Net car price, 2. Purchase tax, 3. Insurance and 4 packages. Generally speaking, at this time, the salesperson will ask you to sit down and give feedback on how you feel about the car, and then make an offer, which will generally be lower than the official offer, but you must not look happy. Because what you want is no minimum, only lower. Then, you have to tell the salesman that you have seen this car in other stores (specifically, which one to tell), but the price is several thousand lower than this one.

Step 3 of Bargaining Continue to bargain

When bargaining, don't expose your low price, so that the seller can't touch your psychological price and force him to quote his lowest price. At this point, you can say something similar to why you are so reluctant to put down the price. If the business is so difficult and I am so sincere, you have to give me another discount, which will make the sales feel that you are difficult to deal with, or even offer a more outrageous low price, but the sales may disagree. Because his power may be only 5, and his superior leader may be 8, let him ask the little leader at this time.

Note that the second key point that needs attention has emerged: the organization of 4S stores is generally divided into three levels: the sales department head (supervisor) manager. The reason why I want to talk about the organizational structure is because the preferential standards that can be obtained at all levels are different.

Step 4 of Bargaining

If the sales manager asks for instructions, he will come back and say that your request is a bit excessive, but. . . . . . This shows that there is a chance, and extra discounts are definitely indispensable. Seeing the price, the real cash discount will come to an end. Because people gave in twice, you can't push your luck.

Beat about the bush in the fifth step of bargaining

Although the price can't be lower, you can ask for something. You can ask the salesman what to buy a car. The purpose of this question is to tell him that he really wants to buy a car, and to remind him that you have to give some benefits before you can pay for the car. At this time, the success of the sales transaction is in sight, and it will definitely take out the things that the 4S shop usually sends, usually foot pads or glaze sealing. Although most of them are deputy factories, it is also a lot of money.

when grinding gifts, it is important to pay attention to quality instead of quantity. Grind from the big head first, such as film, leather seat cover, GPS, site armor, and then pedal, foot pad, fender and so on. There are not many skills here. If the net car price has been cut very low for you, it will be very difficult to grind the gifts. The secret here is one word, grinding, spending time with him, and helping people who go with him, which is very helpful.

the sixth step of bargaining is static braking.

although the seller gave something away, as the saying goes, it is a little more. For example, if a car needs a film, the price of the film is generally half that of a 4S shop outside, so let the sales directly discount the price by 2%. At this time, sales will generally say that the price has also dropped, and things have been sent, and there is no longer any discount. Needless to say, I just sat there doing nothing and playing the cold war with the sales staff. However, in order to sell the car, there is no way, and the sales will ask the leader again.

Bargaining Step 7: Go with the flow

Although the price of the film won't drop to the low price of 2% you want, it's definitely worth it. If you want these, don't continue to ask for them. Tell the salesman that you can pick up the car. You have to give him a sweet date if you slap him, and then tell him when you pay the money whether you want to give him a diamond card for maintenance hours or not. It is estimated that the sales will not pester you again, regardless of the cost anyway, so what's wrong with sending a personal favor?

the eighth step of bargaining is a perfect curtain call

when the price is cut here, there is almost no real discount, but if you still want to save money, you can ask the other party to open the invoice at a lower price, and 4S stores will generally be satisfied. It is worth noting that insurance is best in 4S stores, although the discount outside is lower. However, in the future, it is more convenient and quick to have a 4S shop.

purpose of automobile 4S shop

4SSale: vehicle sales; Sparepart: spare parts supply; Service: after-sales maintenance service; Survey: information feedback.

4S is a four-in-one sales store authorized by automobile manufacturers. 4S stores can enhance the brand image. As cars enter thousands of households, there are more and more car 4S shops. The service is getting better and better, and the management level is getting higher and higher. For example, Volkswagen 4S stores, Chevrolet 4S stores and Ford 4S stores are all 4S stores of a certain brand. 4S shop is basically the front shop and the back factory: the front is the storefront and the back is the repair shop.

The four car stores of the same brand are generally decorated in a unified style. Moreover, most of the automobile 4S stores are concentrated in the same area. For example, the largest 4S store in the author's area is Yuantong Automobile Supermarket. Netizens jokingly call the 4s store a 4 son store, but this is all a joke.

when you buy a car, you'd better choose a regular car 4S shop. The after-sales service is relatively complete, which can bring a lot of convenience and convenience to everyone when purchasing, and also save a lot of unnecessary time and trouble.

the technicians in p>4S shop teach you the skills of warm-up in winter.

If you don't warm up in winter, it will damage the engine and waste oil.

Some car owners have heard that the step of warm-up can be omitted because of the improvement of technology. In order to rush to work, vehicles that stopped overnight are often started and then driven out. When almost all professionals refer to this driving habit, they think that it consumes both engine and oil. According to reports, after the engine stood for one night, the residual pressure of lubricating oil on each friction surface had already disappeared, and the oil film protection was lost. The low temperature greatly increased the viscosity of lubricating oil, and the adhesion and fluidity became worse. Therefore, the wear and tear of the engine caused by the unheated car is quite large. At the same time, after starting the engine at low temperature, if you step on the accelerator immediately, because the temperature is still low, the gasoline is not fully atomized and can not be fully burned, which is easy to form carbon deposit and very expensive.

Whether the hot car is finished depends on the water temperature and speed

Many car owners have no clear idea about how long the hot car will last. Some think it takes 3 ~ 5 minutes, while others think 3 seconds is enough. The technicians in each store did not agree on the answer. The more mainstream concept is that the hot-start time of the current models on the market can be shortened correspondingly compared with the models with older vehicles because of the improvement of technology. The specific warm-up time can refer to two indicators, one is water temperature and the other is engine speed. Generally speaking, if the car is warmed up at idle speed, the engine speed should first return to the normal idle speed level. Some German cars have a high speed, so they can't run until about 1 rpm after starting. Other cars also have an idle speed of about 8 rpm, which is one of the conditions that need to be met. Another condition is that the dashboard shows that the water temperature has changed, so you can drive with the gas valve. Some car owners will probably wait until the water temperature rises to 7 ~ 8 degrees Celsius before driving normally, which is also a good choice.

a short-time hot car in the same place can drive at idle speed

there is still controversy about whether to use the hot car in the same place or the slow-moving hot car after cold start.

some technicians believe that both the in-situ hot car and the idling slow car are hot car processes. The process of in-situ warm-up should not be cancelled, and the specific time should be at least about 3 seconds, so that the operation of the oil pump can transport the oil to the piston, connecting rod and crankshaft of the engine that need lubrication most. Then, the vehicle can start. However, in the short distance of just two or three hundred meters, the owner should not increase the throttle. The general operation is to wait for the water temperature and speed to reach the standard as mentioned above before stepping on the accelerator.